SAP
From Consumers to Fans - the Digital Empathy
13:00 - 13:45

 

Personalized offers delivered in a micro-moment can mean the difference between making a sale or a customer making the switch to another consumer products brand. Research shows that more than a third of consumers made a purchase from a competing brand, thanks to an offer they got on their mobile device. Research shows that more than a third of consumers made a purchase from a competing brand, thanks to an offer they got on their mobile device.

We are going to discuss how personalisation enables the consumer industry to innovate and bring personalised products and services to the market. We will focus on understanding the consumers, providing them with a sense of bilateral loyalty, in order to turn them into fans.

 

Let's see together how we are able to know their past behaviour, understand their current wills and predict their future wishes, serving them, rather than selling to them.

 

 

Speaker:

Carlos DiazSales Vice President D&DM EMEA South | SAP

Member of the EMEA South Leadership team reporting directly to the SAP EMEA South Gral. Mgr., Carlos is responsible for D&T sales targets in EMEA South (Africa, MENA, Spain, Portugal, Italy, Turkey, Israel and Greece). 
As a dual role, he is also the Head of Innovation SWAT team in South, a group of sales direct reports responsible for identifying transformational deals leveraging the whole SAP portfolio (cloud, mobile, big data, …).
Member of the EMEA South Leadership team reporting directly to the SAP EMEA South Gral. Mgr., Carlos is responsible for D&T sales targets in EMEA South (Africa, MENA, Spain, Portugal, Italy, Turkey, Israel and Greece). 
As a dual role, he is also the Head of Innovation SWAT team in South, a group of sales direct reports responsible for identifying transformational deals leveraging the whole SAP portfolio (cloud, mobile, big data, …).
Member of the EMEA South Leadership team reporting directly to the SAP EMEA South Gral. Mgr., Carlos is responsible for D&T sales targets in EMEA South (Africa, MENA, Spain, Portugal, Italy, Turkey, Israel and Greece). 
As a dual role, he is also the Head of Innovation SWAT team in South, a group of sales direct reports responsible for identifying transformational deals leveraging the whole SAP portfolio (cloud, mobile, big data, …).
Member of the EMEA South Leadership team reporting directly to the SAP EMEA South Gral. Mgr., Carlos is responsible for D&T sales targets in EMEA South (Africa, MENA, Spain, Portugal, Italy, Turkey, Israel and Greece). 
As a dual role, he is also the Head of Innovation SWAT team in South, a group of sales direct reports responsible for identifying transformational deals leveraging the whole SAP portfolio (cloud, mobile, big data, …).
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