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Run Simple with SAP at Mobile World Congress 2015

Telecommunications firms and enterprise organizations are looking for ways to support new business models, deliver a superior customer experience, and leverage customer data for insight-driven decision making. 

SAP has a significant presence at Mobile World Congress in 2015 to help companies to run simple:

  • Speaking Sessions: Do not miss SAP thought leadership sessions including Keynote from Bill McDermott, CEO
  • Showcase: Join us at the SAP stand (Hall 6, 6A30) to see how we can provide you compelling solutions that will help you ‘run simple’. 
  • SAP Partners: connect with SAP's diverse ecoysystem.

Engage with SAP at Mobile World Congress to get direct access to our content and experts.


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  • Keys to the Connected Lifestyle Keynote Featuring SAP CEO Bill McDermott

    Bill McDermott, CEO of SAP has been invited to contribute as keynote speaker to Mobile World Congress. This is recognition of SAP vision and leadership in facilitating innovation worldwide. SAP’s “Run Simple” vision allows companies and organizations to redefine the way they run by cutting across silos and fragmented, outdated processes by offering a single platform to open up innovation and scale across their businesses.

    SAP Speaking Sessions ›

    Discover next-gen software for the telco industry

    Deliver the experience modern coustomers expect - with SAP software for the telecommunications industry. Our applications make it easy to service upstream partners and downstream customers, roll out revenue - generating services faster than the competition, and deliver telco offerings - including mobile content and cloud apps - that build customer satisfaction and loyality.

    Explore our telecom software ›

    Your Intersection of Cloud and Mobile

    Discover the latest research from IDC regarding the intersection of cloud and mobile and your "future proofing" opportunities. View and analyst research report, market thought leader webinar and customer case studies to start your mobile - cloud strategy today.

    Download resources ›

    MWC15