Americas' SAP Users' Group at SAPPHIRE NOW + ASUG Annual Conference 2017

Americas’ SAP Users’ Group

Life is Good When You’re an ASUG Member.

As the cofounders of the Life is Good brand say, “Life isn’t easy. Life isn’t perfect. But life is good!” That’s what ASUG is all about: helping SAP customers connect with each other, share their stories, understand their SAP products and services better, and learn how to get the most out of their technology investment. ASUG Annual Conference provides the forum for SAP customers to come together as a community to exchange best practices, lessons learned, and real-world experiences to ensure that life – and business – is good!


Life Is Good with ASUG! And it’s about to get even better at SAPPHIRE NOW and ASUG Annual Conference!

Why Attend?

Questions about ASUG membership?

Give Back at the Life is Good Lounge

Visit the Life is Good Lounge on the 2nd floor, South Concourse, Tuesday or Wednesday, and learn more about the work of the Life is Good Kids Foundation, dedicated to building a world where life is good for all kids. You can donate to the Foundation to receive an event-exclusive t-shirt and spread the power of optimism to help the most vulnerable children heal.        


Be sure to enter our social contest on-site — and tell us why Life is Good!

Discover the ASUG Education Zone

The ASUG Education Zone is the place where SAP customers, product experts, and partners connect, share, understand, and learn. It features 27 tracks, 455+ education sessions, 250+ customer case studies, 40 SAP solution road-map sessions, and 45 informal roundtable discussions. Most sessions take place on Level 3, South Concourse, but a few sessions will be held on Level 2, and some of our best customer case studies will be presented in the ASUG Hub on the show floor.                    

Pre-Conference Seminars: Registration is Now Open

When you register, add a half- or full-day ASUG Pre-Conference Seminar to your agenda on Monday, May 15. Choose from a variety of sessions and connect with experts on trending topics that include: SAP S/4HANA, SAP HANA, cybersecurity, the Internet of Things, and more.


View seminars and register today.

Make Your Voice Heard: ASUG Influence & Usability

Weigh in with your ideas while you learn from your peers and gain insights into SAP strategy and road maps. There are no barriers to participation―all attendees are invited to contribute and influence the future of SAP products and services. 


Additionally, test new and existing software and give your feedback directly to the product teams that build them. Work directly with SAP to help shape the future of SAP products.

Make Connections that Matter in the ASUG Hub

Here, you can explore all the benefits of an ASUG membership, meet with peers from ASUG Chapters and Special Interest Group (SIG) communities, view business software demos, explore opportunities to increase your reach into the SAP ecosystem, and earn points toward some seriously cool swag along the way. 

Join in the conversation
@ASUG365   #ASUG2017 Compose new text