Bernd Leukert Member of the Executive Board of SAP SE, Products & Innovation

Member of the Executive Board

of SAP SE,

Products & Innovation

9:45 a.m. ET


When Software Becomes Strategy


Changes in buying behavior, increased individualization, and faster and shorter product lifecycles are just some examples of how digital transformation rewrites the rule book of competition. Where once iconic brands stood tall, fast-growing digital innovators are now disrupting whole industries, boldly showing ways to overcome traditional business models and be a kick-starter in a shared economy. Today, every company, no matter the size or industry, needs to drive innovation by connecting business processes with new technology, software, devices, and people, while at the same time keeping core enterprise processes stable and reliable. As companies look to run, steer, and differentiate their business, traditional siloes that have existed between software and strategy are disappearing. The keynote from Bernd Leukert, member of the SAP Executive Board responsible for products and innovation, highlights how companies can leverage cloud applications, platforms, machine learning, and the Internet of Things to not only optimize their business, but also more importantly differentiate their business to drive value – by putting software front and center of their digital strategy.




Bernd Leukert is a member of the Executive Board of SAP SE with global responsibility for development and delivery of all products across SAP’s portfolio. This includes the entire technological foundation of all of SAP’s products as well as application development for lines of business. In addition, he heads strategic innovation initiatives at SAP, driving the development of new growth opportunities for SAP together with the go-to-market organization, for example, in the area of the Internet of Things (IoT), Industry 4.0, and SAP S/4HANA. Bernd is also responsible for leading design and user experience for SAP. 


Bernd was named to the Executive Board of SAP SE in May 2014. In addition to his SAP commitments, he is a member of the Supervisory Boards of the German Research Center for Artificial Intelligence (Deutsches Forschungszentrum für Kuenstliche Intelligenz, DFKI) and of Bertelsmann SE & Co. KGaA, a member of the Market Strategy Board of the International Electrotechnical Commission, and on the steering committee for the German government’s Industrie 4.0 initiative.