Keynotes for 2017 SAPPHIRE NOW + ASUG Annual Conference | SAP


Keynotes: General Session Theater

Keynotes in the General Session Theater are the headline addresses where SAP and ASUG executives and their guests offer their vision of the future and unveil exciting new announcements and breakthrough innovations.  These major keynotes take place in the largest theater on the show floor and are scheduled to last for 1.5 hours.  They will also be broadcast across the show floor to accommodate overflow audiences.  
Keynote Speakers : Tuesday, May 16, 2017

Bill McDermott


9:00 a.m. ET

Bernd Leukert

Member of the Executive Board of
SAP SE, Products & Innovation

9:45 a.m. ET

Bert and John Jacobs

Co-founders of Life is Good

4:30 p.m. ET

Rachel Dratch

Comedienne and Actress

4:30 p.m. ET

Geoff Scott


4:30 p.m. ET

Keith Sturgill

ASUG Chairperson

4:30 p.m. ET


Keynote Speakers : Wednesday, May 17, 2017

Hasso Plattner

Chairman of the Supervisory Board

9:00 a.m. ET

Keynote Speakers : Thursday, May 18, 2017

Hosted by Bill McDermott, CEO of SAP SE and Geoff Scott, CEO of ASUG

Derek Jeter

Entrepreneur, Philanthropist,

Best Selling Author and former New York Yankees Captain

9:00 a.m. ET

Kobe Bryant

Los Angeles Lakers, CEO Kobe Inc.

9:00 a.m ET