Show Floor & Campuses - SAPPHIRE NOW + ASUG Annual Conference | SAP

Show Floor

Explore all the show floor has to offer and begin your
Live Business journey.


Campuses are the focal point of the show floor. Each of the five campuses feature showcases that bring the Live Business story to life and address the hottest topics and innovations impacting digital transformation.


Business Applications | Data, Analytics, and Cloud Platform | Industries

Partner Co-Innovation | SAP Digital Business Services

Business Applications Campus


Explore the latest innovations in SAP business applications

and build a blueprint for your digital transformation. Learn

how companies of all sizes use in-memory, cloud, machine learning, and Internet of Things (IoT) capabilities to simplify and transform their IT. Experience how you can optimize the role of

finance, strengthen the engagement of your employees, enhance procurement operations, and deliver the omnichannel experience your customers desire.  Use SAP S/4HANA to remove organizational silos, share resources, and provide real-time information seamlessly across your enterprise to enable customers, employees, and suppliers to run a Live Business.

Data, Analytics, and Cloud Platform Campus


Becoming a digital enterprise requires more than just investing in new technologies. Discover how SAP software can help you balance your need for stability with the need for agility, flexibility, and speed, as you transform your business for the digital economy. This is the place for IT managers and technology leaders to learn about the technology platforms that power SAP solutions, including SAP HANA, SAP HANA Cloud Platform, SAP BusinessObjects Analytics, and more.

Industries Campus


Digital business strategy, transformation momentum, and SAP Innovation Center are the highlights of this campus. Explore innovative digital business solutions tailored to your industry and aligned with key market and industry trends. Learn about

co-innovation projects of SAP Innovation Center, partners, and customers that help you turn your business into a Live Business. 

Partner Co-Innovation Campus


Experience how SAP partners can help you innovate and transform your business. Our partners provide guidance and services to companies of all sizes and from all industries. Customers benefit from innovative industry and business application solutions, added functionality, and integration with other software and technology. Explore inspiring case studies, and hear more about the benefits of SAP partnerships, including the latest resources for building, selling, and providing services for SAP solutions.

SAP Digital Business Services Campus


Evaluate the steps that help you re-imagine and transform your business to become a digital enterprise and achieve tangible business results – from accelerated implementation to the productive use of innovative technologies and solutions. Explore SAP Digital Innovation Lab and get insight into new technologies, business models, and processes to reduce complexity and unlock digital innovation, and learn how SAP Value Assurance and the SAP Model Company service help you quick-start your implementations. 

Visit the ASUG Hub


You’ll be able to connect to the expertise and experience of peers,

explore new business technology and impact future SAP products

and services through live demo and influence sessions, and learn

more about the year-round benefits of ASUG membership.