Why Attend SAPPHIRE NOW + ASUG Annual Conference | SAP

Three Days of Networking
Two Conferences
One Location

Gain the foresight to transform your business and lead the way in the digital economy. What will you learn?

Gain valuable insight into ways that digital transformation will help you reimagine your business.

Take a look through the reasons why you cannot miss this conference.

Discover new industry-tailored products and customer successes that will enable your digital business strategy.


Understand why you should be there.

Find new ways to reduce complexity and increase responsiveness across your organization.

Recognize why you need to be there.

Listen to Your Peers!

Watch the video to hear firsthand about this incredible experience from previous attendees. 

Top reasons to attend

Join us for the largest global business technology event, hosted by SAP and ASUG. Connect with the community that uses SAP software every day. Learn how to enable your digital business strategy and get more from your technology investment. Plus this is the one place where you can meet the entire ecosystem of SAP Partners. 

See what others are saying about the event
“We will come back to SAPPHIRE NOW because things are changing so fast.”

Rob Milstead

Senior Vice President of Digital

Genuine Parts Company


“Exciting. Innovation. Educational.”

Don Dickinson

President and CEO

Dickinson + Associates


“Well organized. Impressive. Mind expanding. Inspiring. Thought provoking.”

Julie Challinor

IT Professional Service Manager



“Fantastic event. Outstanding and informative keynotes. It’s interesting to see the direction SAP is going.”

David Wascom

CIO and VP of IT

Summit Electric Supply


“The scale of SAPPHIRE NOW is a pretty surprising thing. I never imagined it would be this huge and this well-organized. It’s top of class.”

J.K. Jain


DCM Shiriam 


“The main impression for me is the energy that you get from an event like SAPPHIRE NOW.”

Marc Van Der Zon

VP Business Development, North America

Delaware Consulting

“You can feel the excitement just being here and seeing all the new things being released and coming up.”

Michelle Parsons

Senior VP Finance

Horizon Pharma


Get Your Boss on Board

Use our justification letter to convince your boss of the benefits of attending and gain approval.