SAP
Betsy Atkins

CEO and Founder, Baja Corporation
Betsy Atkins is a three-time CEO, serial entrepreneur, and founder of Baja Corporation. She has co-founded enterprise software companies in multiple industries including energy, healthcare, and networking. She is an expert at scaling companies through hypergrowth and leading them to successful IPO and acquisitions. Betsy is a corporate governance expert with an eye for making boards a competitive asset. Her corporate board experience is vast and covers many industries, including technology, financial services, healthcare, retail, automotive, manufacturing, and logistics. As a corporate director, she brings an operational perspective that focuses on taking friction out of the consumer experience.