SAP
BJ Bueno

Top Retail Consultant and CEO Strategist

As a top retail consultant and CEO strategist, BJ Bueno has built a reputation based on his insight and expertise into building customer-focused brands. BJ has been interviewed by CNN, USA Today, New York Times, and CNN en EspaƱol. He is the author of several books, including Customers First: Dominate Your Market by Winning Them Over Where it Counts the Most (McGraw-Hill, 2012), Cult Branding Workbook, and Why We Talk: The Truth Behind Word-of-Mouth, and the co-author of The Power of Cult Branding (Crown Business, 2002). BJ served on the board of the National Retail Federation for over 10 years. He currently resides in Orlando, Florida.