We'll explore how you can build on the strength of your existing ERP investment while unlocking new value with SAP Cloud ERP. Learn how a move to the cloud enables continuous innovation, embedded AI, and a simplified SaaS experience—without sacrificing the reliability and depth you've come to expect. Discover how to evolve at your own pace, reduce complexity, and position your business for agility, scalability, and long-term growth.

Alexej Huebert - CFO MEA South, SAP

This executive session explores how Enterprise Performance Management (EPM) and SAP Governance, Risk & Compliance (GRC) together enable a more resilient, data-driven enterprise. It highlights how integrated planning, real-time insights, and cross-functional collaboration help align strategy with execution, while distinguishing planning from forecasting to maintain strategic clarity. The session also shows how SAP GRC can evolve beyond compliance to support resilience, cybersecurity, global trade compliance, and regulatory confidence. Finally, it connects the traditional “Plan–Do–Check–Act” cycle with an AI-driven “Sense–Reason–Act” model to accelerate insight and decision-making.

Farhan Ashfaq - Director Office of CFO Solutions, Customer Advisory, EMEA, SAP

This session explores how SAP customers can comply with the UAE’s electronic invoicing mandates by leveraging SAP Document and Reporting Compliance. It highlights how structured eInvoices are created, exchanged, and reported through the UAE’s Peppol-based framework, enabling seamless integration with the tax authority, service providers, and business systems. Attendees will gain insight into how SAP provides a standardized, scalable solution to automate compliance processes, ensure real-time data exchange, and adapt efficiently to evolving regulatory requirements.

Ahmed Khalifa - Localization PM, Product Expert | SAP Globalization, SAP

Join Metito Utilities, a global leader in advanced water solutions, as they share their business transformation journey with SAP and Inflexion, an award-winning SAP Gold Partner in the MENA region with strong local and global expertise.

This session will offer practical insights into how digital transformation can create measurable business value — from improving visibility and accelerating decision-making to building an AI-ready foundation that supports automation, scalability, and continuous innovation. Discover how organizations can move beyond implementation and turn transformation into a long-term strategic advantage.

Jana Ayoub - Success & Growth Manager, Inflexion
Rehan Laiq - Chief Financial Officer, Metito Utilities

Explore how SAP Concur uses AI to power a receiptless, real‑time approach to travel and spend management—giving CFOs clearer visibility, stronger compliance, and smarter decisions.
Don’t just watch the future happen—lead it.

Jack Clark - Senior Solution Advisor, SAP
Nadin Sadek - Regional Solution Sales Executive, SAP Concur

Improve financial processes and management, control costs, and ensure AI-driven operational optimization at scale.

Sridhar Rajakumar - Strategic Solution Advisor, SAP

Join us to discover how Success Plans provide structured, expert-led guidance to help finance teams accelerate adoption, stay current with innovation, and drive measurable business outcomes. We will walk through real-world examples of how customers are using Success Plans to close the gap between technology potential and actual business impact — turning SAP Finance into a true engine for growth.

Mine Ecevit - Vice President, Global Services Sales, SAP