Chris Willcocks is currently Vice President & Head of Enterprise Cloud SAP (ANZ) and a member of the Executive Leadership Team ANZ

Chris joined SAP in 2008 as a Solution Sales Executive under the Office of the CFO and has held various positions after this. Chris has held various Leadership roles including Director of Database and Technology, Director of Cloud, and Head of Private Sector Sales South Africa.

Chris migrated to Melbourne, Australia in 2016 with his wife and 3 children.
Since relocating to Australia, Chris has held the role of General Manager, Natural Resources, and more recently been Vice President & Head of Intelligent Spend Management & Business Network for SAP Australia and New Zealand

Chris has a Bachelor of Commerce, Business Information Systems and Economics from the university of KwaZulu-Natal.

As the SAP Executive General Manager for South West states at SAP Australia, I lead high-performing teams across these states that delivers value-based Cloud solutions for our customers. In this position I am delighted that I get to spend more time with our customers on a greater scale and work with them on improving to way they serve their customers and how SAP can accelerate value.

I have over 24 years of experience in the ICT industry, where I have driven sales growth, customer satisfaction, and digital transformation across various sectors and regions and my mission is to empower my team, my customers, and my colleagues with professionalism, integrity, and innovation.  In my spare time, I am also pursuing my MSc in Professional Practice in Leading Sales Transformation from Middlesex University, where I learn how to optimize sales performance and strategy using best practices, tools, and frameworks.

Ben was a CRM pioneer and has been involved in supporting Customer Engagement related initiatives for more than 20 years. Ben’s experience in advising CxO’s on CRM adoption and supporting Customer Experience Transformation with technology has resulted in becoming a trusted advisor to many SAP customers across Asia Pacific.

Erik Burton is a seasoned product-management professional and has delivered successful strategic programs and e-commerce products globally across various sectors and businesses of different sizes. 

Erik has extensive knowledge in retail e-commerce, fulfillment, logistics, and supply chain areas and has worked on projects involving operational capabilities, software, and change/transition programs.