SAP NOW Southeast Asia 2024
SAP NOW, our flagship event, is back - elevated and enhanced!


Get ready to bring out your best as we gather fearless leaders, revolutionary innovators, and exceptional talents to exchange insights and amplify ideas that will create an empowered future for Southeast Asia (SEA). We will explore what it means for business leaders to accelerate to innovate in this new exhilarating era of artificial intelligence built for business (Business AI). And shed light on pragmatic actions you can take right now to flourish.

  • We’ve planned an exciting and highly anticipated Opening Keynote that will cover the essentials SEA businesses need to know to drive innovation and bring out your best.


  • SAP NOW is also featuring a SEA Visionary Leaders Panel, with the most farsighted and trail-blazing business leaders coming together to discuss how we can empower a sustainable future for the region.


  • In addition, don’t miss the latest Business AI Exclusive from SAP’s Chief AI Officer, as he shares the SAP vision on Business AI, discuss AI use cases, and the AI roadmap. Plus, get a chance to see demos of groundbreaking Business AI solutions during various sessions and at the interactive showfloor.



Our flagship event offers curated keynotes, thrilling demos, and more. Connect with SAP customers, partners, tech experts, and your peers to unlock new possibilities for our future.


We are at the precipice of redefining how the world and businesses are run. Join business leaders, global changemakers, regional innovators and thought leaders, SAP customers, partners, and tech experts to unleash untapped potential. Collectively, let’s accelerate to innovate and bring out the best in your business.

Here’s What’s In Store



July 24, 2024, Wednesday (All Delegates)
An Unforgettable Gathering of Great Minds


Explore intriguing and inspiring ideas at the highest levels and from the most brilliant minds.


Get in action to figure out what these ideas mean to your business and organizational function.

Innovation Showcase

Delve deep and experience breakthrough technologies first-hand.

July 25, 2024, Thursday (Overseas Delegates Only)

Innovation Day

SAP Innovations

Explore the latest SAP innovations and experience in-person how these can help you bring out the best in your business.

Regional Elite Sponsor
C-Suite Executive Luncheon Sponsor
Networking Luncheon Sponsor
Media Partners

Highlights From SAP NOW Southeast Asia 2023

Event Venues


July 24, 2024, Wednesday (All Delegates)

Raffles City Convention Center, Singapore

2 Stamford Rd, Singapore 178882




July 25, 2024, Thursday (Overseas Delegates Only)

SAP Singapore Office

30 Pasir Panjang Road, Level 3, Mapletree Business City, Singapore 117440



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