e'ffect: The Ultimate Innovation Experience Event - SAP Effect Sydney 2019
e'ffect 2019
What a fantastic day!
e'ffect 2019
What a fantastic day!
e'ffect 2019
What a fantastic day!
e'ffect 2019
What a fantastic day!
Save the Date
August 6, 2020
e'ffect 2019
What a fantastic day!
e'ffect 2019
What a fantastic day!

e’ffect was held on 8 August 2019 at Carriageworks, Sydney


e’ffect is an intelligent, new one-day event concept that offers an innovation experience. It is not just a conference or a summit, it is an experience. You will be energised by leading speakers. Challenged by others. Immersed in the latest proven technology. Entertained to inspire creativity. 
Access on demand content from the day

Watch the replays from our main stage keynotes and customer presentations. 

See the highlights from the theatre sessions and download the presentations for the theatre sessions.

Learn more about the innovative projects presented in the power breaks by the bright students.

“Yesterday, SAP changed from a respected client partner into a brand we ‘believe’ in. Thank you so much for this Opportunity.”

CEO, Designlogic Australia

“It was thought provoking and quite different to any other SAP event I have been to before.”

Group Financial Controller, PanAust

“Brilliant, insightful, inspiring and mind blowing experience that I look forward to participating in again.”

Head of Procurement, NDIA

“Wow what an experience. Thank you SAP for a life changing experience. I have left today feeling empowered, energised and cannot wait to get started on the next chapter.”

Head of AP Indirect Procurement, BP

“It was sensational and in our current economic climate, it was a good platform to elevate above this and look beyond into the future.”

Customer Experience Portfolio Team, Virgin Australia



Dr Jordan Nguyen

Thought leader on the intersection between technology and humanity


An internationally renowned engineer for humanity, Dr Jordan Nguyen is one of Australia's most innovative engineers, designing life-changing technologies that helps transform lives. Inspired by human endeavour, Jordan has big ambitions to see our world step consciously and creatively into a better future, and is committed to bringing positive, sustainable and life altering change into the world.​


Dr Adriana Marais

Theoretical Physicist and Aspiring Extraterrestrial


Dr Adriana Marais believes that we are living at a unique point in the history of life on Earth. Developments in science and technology are taking place at an unprecedented rate, and the expansion of our society beyond this planet is within reach.


Jes Gram-Hansen

Team Principal / Coach, Extreme Sailing


Jes Gram-Hansen is Co CEO/Skipper and Helmsman for the Extreme Sailing Team. Fast and focused, Jes Gram-Hansen debuted on the World Match Racing Tour in 2003, even though was much that came before winning his title as “one of the best match race skippers of his generation”, Gram-Hansen continued to secure several World Match Racing Tour events as both skipper and tactician before moving into the Americas Cup arena.


Eric Wilson

Founder and CEO, Xinja Bank


Eric has extensive experience across financial services, management consulting, and is a serial entrepreneur.


Prior to founding Xinja, Eric was the CEO of National Australia Trustees, a subsidiary of NAB, managing over $1bn for disadvantaged & disabled Australians, This heavily influenced his view on banking; he is utterly passionate about bringing great value, innovative, ethical neo banking to Australia. Eric chaired the Investment Committee for NAB, and was responsible for running a national business across 5 capital cities.


Geraldine McBride

CEO & Director of MyWave


Geraldine McBride is a renowned Enterprise Business Technology and AI thought leader. With a Science background, she has taken into the information business her grasp of the natural world imperative: adapt or die, evolve or be left behind. Her global career spans 30 years, with senior executive roles in IBM, Dell and SAP. She has a deep knowledge of enterprise systems, enterprise processes, AI and how these can be transformed to deliver further tangible returns for enterprises and their customers.


Nick Eshkenazi

CDTO, WooliesX


Nick is an industry veteran in the technology space with over 20 years of experience driving complex and innovative business and technical initiatives across the retail, e-Commerce, automotive and financial services space. Currently, Nick leads the technology strategy of Woolworths innovation’s arm, WooliesX, creating the company’s architecture vision while continuing to build Woolworth’s digital and data technology capability to accelerate the company’s retail leadership into the future. ​


Cameron Kerr

CEO, Taronga Zoo


Cameron commenced his career as an agricultural scientist in animal health. He joined the Taronga Conservation Society Australia in 2000, and has held various senior management positions responsible in life sciences, conservation, education, communications and stakeholder management. ​​


Kevin Angland

GM, Digital Services, Mercury


Kevin is an insightful business leader who understands the potential for technology solutions to deliver business results and I have a real passion for using technology to enable business strategy.


Julia Jack

Chief Marketing Officer, Mercury


At Mercury we’re on a mission to inspire New Zealanders to enjoy energy in more wonderful ways. Julia Jack leads the team who designs and delivers what we do for our customers and how we do it, based on listening to what our customers want and need.


Jürgen Spangl

Head of Design at Atlassian


Jurgen is an accomplished designer with over 20 years experience in developing user experiences for the web, desktop, mobile, and physical products. He is a strong proponent of a holistic view on product development - including the product as a whole and above all the human perspective within the social and environmental context.


Simon McKee

Deputy Commissioner, Office of State Revenue - Queensland Treasury


Simon is a Deputy Commissioner in the Office of State Revenue (OSR), a division of Queensland Treasury, and member of the Senior Executive Team. Simon’s particular responsibilities are to lead the enabling divisions of OSR, including policy and legislation, objections and litigation, debt management, information technology services, risk and analytics functions, and relevantly OSR’s Transformation Program.


Save the date for e'ffect 2020 now. We will keep you posted for the latest news and announcements.