e'ffect: The Ultimate Innovation Experience - SAP effect

Make sure you join us for this unique innovation experience – now available on demand.​


An inaugural award winning event, Effect in 2020 is a three part series each of around 30-minutes in length. Take a look and see and hear how the best in the world use technology. You’ll take away key learnings about culture and partnerships to help you meet your challenges head-on. All this in a fun, high quality production to keep you engaged.

Featured Speakers
Rove - e'ffect host
Rove McManus
Host / Interviewer
Ash Barty - e'ffect
Ash Barty
Women's Tennis Association World No.1
Emily Penn - e'ffect
Emily Penn
Ocean Advocate & Skipper

Featured Speakers
Martin Wezowski - e'ffect host
Martin Wezowski
Chief Designer & Futurist, SAP
Ash Barty - e'ffect
Dermot O’Gorman
CEO of WWF Australia
Emily Penn - e'ffect
Susan Ferrier
Group Executive People and Culture, NAB

Episode 1 – Future of Work, 17th September @ 11am
Martin Wezowski,
Global Futurist

(Joining the session from Germany)
Susan Ferrier
Group Executive People and Culture, NAB
Chad Davis
Organisations have had to rapidly transform their operating models and find new ways to engage and inspire their people. In this episode Rove discusses new approaches with:


Martin Wezowski, Global Futurist, as he explores the role of machine learning and artificial intelligence and why he thinks curiosity and creativity are key skillsets of this decade. Martin talks about the importance of agility to allow for smarter and more efficient working.


Susan Ferrier from NAB on how they’ve streamlined their focus on what's most important - supporting their customers and colleagues, and how NAB has adapted to using different ways of working in a remote environment. Susan will also discuss the concept of fungibility.


Chad Davis and Jake Meadows play one of their amazing compilations made especially for Effect. You will be struck by the melodic uniqueness of the harps.

Episode 2 – Sustainability, 24th September @ 11am
Emily Penn
Co-Founder & Director, eXXpedition

(Joining the session from UK)
Dermot O’Gorman
CEO, WWF Australia
Mark Atkins
Indigenous Storyteller & Performer​
Laura Wells
Environmentalist, Presenter, Model
To brave the challenges of today and seize the opportunities of tomorrow it is our collective responsibility to care about a sustainable world so that we can achieve prosperity and health for future generations. This episode has Rove talking to:


Ocean advocates, Emily Penn and Laura Wells. Emily and Laura discuss the importance of sustainability, where to start and why it is essential for industry and businesses to be part of the circular economy.


Dermot O’Gorman, CEO of WWF Australia about how they are using innovation in the form of technology and collaboration to disrupt themselves.


Mark Atkins, an Australian Aboriginal musician known for his mastery on the didgeridoo will bring alive the sounds of the Australian bush. Mark descends from the Yamatji people of Western Australia.

Episode 3 – Innovation, 1st October @ 11am
Ash Barty
Women's Tennis Association World No.1
Nelly Robinson
Executive Chef & Owner
Nel Restaurant
Matt Denman
Regional General Manager
Uber Eats ANZ
We need innovation now more than ever. In the decades before this disruption, interest in the topic grew exponentially but it became increasingly abstract. Now in this time of crisis we are seeing the very real benefits that the spirit of innovation brings. Rove chats to:


Ash Barty, WTA World Number 1 about innovation on and off the court and how to stay ahead of the competition, bringing to light some important lessons for the business world.


Matt Denman, Regional GM for Uber Eats about how challenges can spur innovation and ways to foster an entrepreneurial culture.


One of Australia’s most innovative chefs, Nelly Robinson about how he gets his inspiration. Nelly will also show us some amazing food creations and tell us the stories behind them.

Our Sponsors

SAP e’ffect 2020 has been nominated in the Virtual & Hybrid Business Festival category at the VEI (Virtual Events Institute) Awards!
The awards are recognising excellence in virtual or hybrid business festivals and distributed events. The event must have multiple event formats and components as part of its delivery.


Winners will be announced on 22nd April. 
SAP e’ffect 2020 has received a Bronze Award in the Best Game Changer category at the Campaign Asia Event Marketing Awards 2021!
The entire list of winners can be viewed here.


SAP e’ffect 2019 has been named a National Finalist in the Best New Event category at the Australian Event Awards!
The entire list of finalists can be viewed here.
What People Say About Effect

“Yesterday, SAP changed from a respected client partner into a brand we ‘believe’ in. Thank you so much for this Opportunity.”

CEO, Designlogic Australia

What People Say About Effect

“It was thought provoking and quite different to any other SAP event I have been to before.”

Group Financial Controller, PanAust

What People Say About Effect

“Brilliant, insightful, inspiring and mind blowing experience that I look forward to participating in again.”

Head of Procurement, NDIA

What People Say About Effect

“Wow what an experience. Thank you SAP for a life changing experience. I have left today feeling empowered, energised and cannot wait to get started on the next chapter.”

Head of AP Indirect Procurement, BP

What People Say About Effect

“It was sensational and in our current economic climate, it was a good platform to elevate above this and look beyond into the future.”

Customer Experience Portfolio Team, Virgin Australia

@sapanz, #innovatewitheffect
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