e'ffect: The Ultimate Innovation Experience Event - SAP Effect Sydney

See, hear, feel how the BEST in the world embrace innovation


e’ffect is an intelligent, new one-day event concept that offers an innovation experience. It is not just a conference or a summit, it is an experience. You will be energised by leading speakers. Challenged by others. Immersed in the latest proven technology. Entertained to inspire creativity. 


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“Yesterday, SAP changed from a respected client partner into a brand we ‘believe’ in. Thank you so much for this Opportunity.”

CEO, Designlogic Australia

“It was thought provoking and quite different to any other SAP event I have been to before.”

Group Financial Controller, PanAust

“Brilliant, insightful, inspiring and mind blowing experience that I look forward to participating in again.”

Head of Procurement, NDIA

“Wow what an experience. Thank you SAP for a life changing experience. I have left today feeling empowered, energised and cannot wait to get started on the next chapter.”

Head of AP Indirect Procurement, BP

“It was sensational and in our current economic climate, it was a good platform to elevate above this and look beyond into the future.”

Customer Experience Portfolio Team, Virgin Australia

Experience the best at e'ffect


Single track with 20 min presentations from global thought leaders and spotlight customers from the region.

Watch the main stage's replays in 2019 event

A showcase floor of SAP and our top innovation partners consisting of a mix of interactive activations and educational open theatres. Also including entertainment such as DJs, performers and guest appearances.


The VIP track is reserved for executive attendees who have a chance to meet speakers in an up close and personal format. The VIP track will also include a chance to engage on ideas in an innovative design thinking format.


These are designed to be eye-opening sessions. See projects that help the world to improve people's lives by tackling climate change, inequality and other sustainable development goals. You’ll also have a chance to meet those ground breaking startups that are transforming the way business operates.

Watch the highlights of keynotes at e'ffect 2019
#sapanz, #sapeffect
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