SAP

SAP Business Unleashed

Innovation Day

When you connect everything,

You can achieve anything.

 

March 20, 2025
Lotto Park, Anderlecht (Brussels)

 

Join us for the SAP Business Unleashed Innovation Day

 

Come on March 20 to Lotto Park (Anderlecht, Brussels) for an inspirational event designed to empower IT and Finance professionals and visionary business leaders like you. This gathering is your opportunity to explore SAP's end-to-end portfolio, the platform, AI, cloud transformation, and digital innovation.

 

Discover how SAP’s AI-enhanced cloud ERP and Business Technology Platform (BTP) combine to tackle tomorrow’s challenges. Learn how to make smarter, data-driven decisions with Joule, our embedded AI copilot, seamlessly integrated into SAP’s suite of solutions.

 

What to expect: 

  • Unleash your full potential: Explore the next era of enterprise management, where applications, data and AI are brought together
  • Bring innovation to action: Discover how SAP Business AI and Joule orchestrate complex work to solve complex business tasks with agentic AI
  • Harness SAP’s applications, data, and AI innovations: Connect, optimize, and ensure compliance across processes end-to-end, driving efficiency
  • Transition to the cloud your way: Leverage SAP’s tailored transformation approach to benefit from a structured project framework, expert guidance, and an integrated toolchain, all designed to accelerate your time-to-value
  • Discover new insights: Analyze vast amounts of data, automate decision-making processes, and provide predictive insights that enhance business agility
Get inspired by last year's event
Agenda
The Insights
Welcome & registration
45 min
Time: 8:45 AM-9:30 AM
15
Room:
Speaker:
Language:

Keynote: Next era of enterprise management, bringing together applications, data and AI
30 min
Time: 9:30 AM-10:00 AM
15
Room: Atrium
Speaker: Marc Nolla, VP EMEA Customer Advisory @ SAP
Language: English

Explore the future of enterprise management where applications, data, and AI come together, empowering organizations to scale, innovate, and adapt faster than ever before.

Unlock your full potential with the power of AI in your Cloud ERP transformation
30 min
Time: 10:15 AM-10:45 AM
15
Room: De Linde
Speaker: Kim van Riet, Solution Advisor @ SAP
Language: English

Learn how the RISE with SAP journey is designed to help SAP ERP customers transition to SAP Business Suite so that they can continuously innovate and unlock business value. This session will cover the key components of the journey.

Explore SAP’s Application, Data, and AI Innovations
30 min
Time: 11:00 AM-11:30 AM
15
Room: De Linde
Speaker: Stijn Debever, Solution Advisor @ SAP
Language: English

Explore how SAP Business Data Cloud provides context-rich data designed for decision-makers across the entire Business Suite, enabling comprehensive enterprise-wide decision-making. Business Data Cloud empowers AI agents to solve complex problems faster, and supercharge process insights. Witness the latest innovations in action!

SAP Sustainability: Up your game from corporate compliance towards business process actionable insights
30 min
Time: 11:45 AM-12:15 PM
15
Room: De Linde
Speaker: Cécile Jouanny, Solution Advisor @ SAP, Paul Pelissier, Solution Advisor @ SAP
Language: English

Elevate your sustainability game with SAP GreenLedger. In our upcoming strategy presentation, explore how this pioneering tool can transform your approach from mere corporate compliance to actionable business process insights. Discover how SAP GreenLedger seamlessly integrates with your existing systems to drive transparent, data-driven ESG performance and catalyze tangible improvements in your sustainability journey.

Lunch
60 min
Time: 12:30 PM-1:30 PM
15
Room:
Speaker:
Language:

Unleash SAP Business AI to Unlock New Innovations and Productivity
30 min
Time: 1:30 PM-2:00 PM
15
Room: De Linde
Speaker: Pavlos Panagiotidis, Solution Advisor @ SAP
Language: English

Explore SAP’s business AI strategy and how Joule AI agents work seamlessly across your organization, solving complex problems and accelerating decisions with full business context.

Unlocking potential: Transform your business with SAP's SOLEX solutions
30 min
Time: 2:00 PM-2:30 PM
15
Room: De Linde
Speaker: Oliver Buyssens, Solution Advisor @ SAP
Language: English

Discover how moving to Cloud ERP can revolutionize your business by reducing your data footprint and improving data quality. Learn how to migrate with confidence and automate processes across all applications, ensuring the highest quality of business operations. Save valuable time and resources as you streamline and automate your processes, setting the stage for a future-proof and agile application environment.

Business Transformation: From strategy to execution with SAP LeanIX & SAP Signavio
30 min
Time: 2:45 PM-3:15 PM
15
Room: De Linde
Speaker: Nicoletta Ferone, SAP Signavio Solution Advisor @ SAP, Yannick Lacher, SAP LeanIX Solution Advisor @ SAP
Language: English

An SAP S/4HANA transformation is more than just an IT project—it’s an opportunity for holistic business transformation that empowers organizations to remain agile and proactive in an ever-changing environment. However, companies face significant hurdles, including unclear starting points, misaligned business and IT goals, budget constraints, and difficulty sustaining long-term change. In this session, we’ll explore how SAP LeanIX and SAP Signavio can help you: • Strategize and get to a decision: Gain total transparency to define value potential and build a strong business case • Plan and realize the target state: Develop an accelerated, de-risked road map toward your target state • Evolve while maintaining standards: Ensure adherence to new standards, stay on top of customizations and identify continuous improvement potential • Next steps & solution live-demo: Experience SAP LeanIX and SAP Signavio in action

Coffee break
30 min
Time: 3:15 PM-3:45 PM
15
Room:
Speaker:
Language:

Securing the future: SAP BTP’s cutting-edge security capabilities
30 min
Time: 3:45 PM-4:15 PM
15
Room: De Linde
Speaker: Koen Claesen, Solution Advisor @ SAP
Language: English

In an era where cyber threats evolve faster than ever, securing your enterprise applications is no longer optional—it’s a business imperative. SAP Business Technology Platform (BTP) provides a robust security framework that empowers organizations to safeguard their critical data, applications, and integrations in the cloud. Join this session to explore SAP BTP’s powerful security capabilities, from identity and access management to advanced threat detection and compliance automation. Learn how to leverage built-in security services, enhance data protection, and ensure seamless governance across your SAP ecosystem. Whether you're an IT leader, security professional, or developer, this session will equip you with actionable insights to fortify your SAP landscape against modern cyber threats. Don’t just adapt—secure and innovate with confidence on SAP BTP!

Evaluating maintenance options
30 min
Time: 4:30 PM-5:00 PM
15
Room: De Linde
Speaker: Jurgen Pirotte, Solution Architect @ SAP
Language: English

Are you aware of your maintenance timelines and the options that you have for your ECC and SAP S/4HANA systems? Are you still using compatibility packs in your SAP S/4HANA system and want to continue to use them beyond 2025? Let's look together at the pros and cons of each scenario.

Closing & networking
120 min
Time: 5:00 PM-7:00 PM
15
Room:
Speaker:
Language:

The Testimonials
Areas testimonial with Amista: Optimize, Enable, Transform: Your Clean Core Journey with BTP
30 min
Time: 10:15 AM-10:45 AM
15
Room: Atrium
Speaker:
Language: English

Areas, a global leader with over 1900 points of sale worldwide, is embarking on its journey from SAP ECC to S/4HANA. With a heavily customized core, this migration presents both challenges and opportunities. Discover how Areas is harnessing SAP Business Technology Platform (BTP) to enable a clean core and streamline their transition. We’ll showcase key developments from their early stages of transformation, including: • Seamless integrations with SAP Integration Suite • Mobile enablement through SAP Mobile Services • Intuitive interfaces powered by SAPUI5 Get inspired by practical use cases and lessons learned and see how Areas is setting the stage for scalable innovation and operational excellence.

Farys testimonial with Capgemini: Unlocking AI Excellence
30 min
Time: 11:00 AM-11:30 AM
15
Room: Atrium
Speaker:
Language: English

In this presentation, we’ll address critical business needs, including enhancing operational efficiency, improving decision-making processes, increasing customer satisfaction, and driving innovation. Our IT focus will cover integrating AI solutions within existing SAP landscapes, ensuring data quality and governance, balancing automation with human oversight, and managing AI security and ethics. Don’t miss this opportunity to explore real-world applications, SAP Business AI capabilities, best practices, and overcoming integration challenges.

Agfa testimonial with Deloitte: Agfa’s Transformation accelerated by SAP’s S/4HANA Public Cloud: Embracing change to introduce a future-proof platform for innovation
30 min
Time: 11:45 AM-12:15 PM
15
Room: Atrium
Speaker:
Language: English

Agfa has embarked on a strategic journey of simplifying and standardizing core business processes & operations. Implementing SAP’s S/4HANA Public Cloud allows Agfa to leverage industry best practices while replacing a highly customised SAP system that encompasses manufacturing, finance, purchasing, and sales within the Canadian and US Digital Print Services division. In collaboration with Deloitte, Agfa aims to create a template solution which will help the business to rapidly standardise and harmonise core processes across geographies and business units. Learn how the US and Canada are serving as pilot countries on the verge of going live, paving the road towards global template expansion. This first success is pivotal in winning the hearts and minds of the people, by demonstrating the value of simplified ways of working and exciting innovations.

Proximus testimonial with KPMG: SAP S/4HANA Brownfield Assessment
30 min
Time: 1:30 PM-2:00 PM
15
Room: Atrium
Speaker:
Language: English

Discover how KPMG guided Proximus in assessing the effort required for their SAP S/4HANA Brownfield migration. Using diagnostic tooling, KPMG provided a clear and tangible view of the impact on daily operations for both business and IT teams. Proximus will share insights on: · Must-do actions for a successful migration , No-regret decisions to consider · Business improvements unlocked post-migration

IMEC testimonial with Flexso: Enabling a business data fabric for seamless reporting at IMEC
30 min
Time: 2:00 PM-2:30 PM
15
Room: Atrium
Speaker: Roeland Muyldermans, ICT Business partner Corporate Services @ IMEC, Koen Vanderwegen, Partner @ Flexso Analytics
Language: English

Join us for an insightful session where we dive into IMEC's journey toward a cutting-edge S/4HANA reporting strategy with BTP data and analytics. We'll explore IMEC's roadmap, starting with SAC reporting on S/4HANA and expanding to Datasphere integration. Discover how Datasphere enhances IMEC’s BTP architecture by enabling a business data fabric for seamless reporting in SAP Analytics Cloud and Power BI while integrating SAP data within a broader Azure ecosystem. We’ll also discuss the financial tracking of IMEC’s R&D projects, tackling key challenges, innovative approaches, and achieved results. Don’t miss this opportunity to gain valuable insights into the future of enterprise data and analytics!

Joris Ide testimonial with delaware: How an AI empowered SAP BTP setup enables a smooth quote to production process
30 min
Time: 2:45 PM-3:15 PM
15
Room: Atrium
Speaker: Simon Depuydt, SAP Customer Experience lead @ delaware, Joris Ide
Language: English

Discover how Joris Ide is using AI Core on SAP BTP to feed the SAP Variant Configuration & Pricing engine to offer the correctly configured product with the correct price to the customer. And how BTP development can be the enabler for product configuration and automation towards the production machine.

Hero testimonial with CNT: Digital transformation of Hero Group into OneHero SAP S/4HANA RISE environment
30 min
Time: 3:45 PM-4:15 PM
15
Room: Atrium
Speaker:
Language: English

During this session, you will listen: - Key ingredients for success: People, Process and Technology - Process harmonization: transparency in processes like product costing, data and process governance, enterprise application landscape with RISE.

Customer Testimonial with CTAC
30 min
Time: 4:30 PM-5:00 PM
15
Room: Atrium
Speaker:
Language: English

The Conversations
Conversation with Deloitte: E-invoicing and e-reporting: stay in control and compliant with the Deloitte’s Digital Reporting Hub
30 min
Time: 10:15 AM-10:45 AM
15
Room: Le Ket
Speaker:
Language: English

E-reporting and e-invoicing requires strategic attention with governements releasing mandates across the globe. Whereby e-invoice brokers can play an important role to be compliant, staying in control and looking for a cost-efficient strategy is critical to be future proof. Deloitte’s Digital Reporting Hub on top of SAP BTP is a centralised solution providing governance and insight interacting with your selected broker(s). Learn how this solution will get you compliant , control your processes and role out e-reporting/e-invoicing in a cost-efficient way.

Conversation with Expertum: The importance of Segregation of Duties and how to monitor it
30 min
Time: 11:00 AM-11:30 AM
15
Room: Le Ket
Speaker:
Language: English

Segregation of Duties (SoD) is a traditional, but still important internal control. Today, it remains an essential part of your overall SAP risk governance model. But what exactly is segregation of duties? How can you mitigate risk? Why is it so difficult to get SoDs under control? And what tools do you need to do this?

Conversation with Flexso: How Bridgestone digitalized their CAPEX portfolio & budgeting processes
30 min
Time: 11:45 AM-12:15 PM
15
Room: Le Ket
Speaker: Filip Ledoux, SAP BW4/BW Planning/SAC Consultant @ Bridgestone & , Nicolas Van Himbeeck, SAP Solutions Architect @ Flexso
Language: English

Discover how Flexso and Bridgestone developed a CapEx app in SAP BTP & SAC to track, document and forecast the complete capex life cycle. In this interactive session, you'll learn more about the innovation roadmap, and you get the chance to ask questions and discuss with peers.

Conversation with CNT: Competitive advantages via SAP Sustainability solutions
30 min
Time: 1:30 PM-2:00 PM
15
Room: Le Ket
Speaker:
Language: English

Learn how SAP Sustainability solutions enhance decision-making, streamline data integration, and simplify compliance to drive competitive advantage.

Conversation with delaware: Creating efficient organizations with (gen)AI
30 min
Time: 2:00 PM-2:30 PM
15
Room: Le Ket
Speaker: Sven Arnauts, director & AI expert @ delaware, AI expert @ delaware
Language: English

Join our roundtable discussion on "Creating Efficient Organizations with (gen)AI.". We will explore how (gen)AI technologies are revolutionizing organizational efficiency by automating complex tasks, enhancing decision-making processes, and fostering innovation. Take the opportunity to engage with our experts, share insights and real-world examples of how AI-driven solutions are transforming industries, optimizing workflows, and driving sustainable growth. Join us as we delve into the strategies and best practices for leveraging generative AI to build more agile, productive, and future-ready organizations.

Conversation with Opentext
30 min
Time: 2:45 PM-3:15 PM
15
Room: Le Ket
Speaker:
Language: English

Conversation with Expertum: Get ready for Peppol e-invoicing
30 min
Time: 3:45 PM-4:15 PM
15
Room: Le Ket
Speaker:
Language: English

The digitization of business processes is accelerating and countries are demanding more and more automated and electronic ways to communicate with business partners. E-invoicing is one of the most important examples that all companies will have to implement sooner or later, including compliance reporting. But what is e-invoicing exactly? Why is it becoming mandatory? How will it affect the operation of your business? When should you start with it? What do you need to consider? And what about PEPPOL, e-Factura and KSeF?

Conversation with Amista: Transforming Financial Decision-Making in SAP S/4HANA: Leveraging Joule to provide a holistic view of purchase expenses
30 min
Time: 4:30 PM-5:00 PM
15
Room: Le Ket
Speaker:
Language: English

Explore how AI tools, like Joule, can help finance teams seamlessly combine structured data (SAP S/4HANA bookings) and unstructured data (invoice details) to improve cost control, productivity, and financial decision-making. Via an Amista AI case “Mine the Joule”, we show you how tools like Joule can bridge the gap between structured and unstructured financial data. Dreaming of faster and more consistent decision-making within SAP S/4HANA? Join our conversation! Talk with peers about: - The challenge of unstructured data in financial processes - Practical ways to identify hidden costs, penalties, and additional charges across suppliers and departments - Real-time visibility into purchasing trends to enable proactive cost management and forecasting - How AI accelerates decision-making by automating repetitive, time-consuming processes - Discussing the benefits of integrating AI tools as a standard practice in financial processe

The Conversations & The Testimonials
Conversation with Collibra: From governance fragmentation to Data Confidence: How Collibra enhances SAP Business Data Cloud with unified governance for data and AI
30 min
Time: 10:15 AM-10:45 AM
15
Room: La Mi-Temps
Speaker:
Language: English

Data-driven organizations struggle to scale AI and analytics when governance is fragmented across their SAP and non-SAP data. This leads to inconsistent policies, disconnected controls and uncertainty about data reliability. SAP Business Data Cloud offers our joint customers a unified data platform that connects and delivers data across SAP and non-SAP sources. Collibra extends this foundation with unified governance for data and AI, ensuring policies, lineage and quality standards are consistently enforced across every source, so every user – business or technical – can trust, comply, and consume data with confidence. Join us to explore how Collibra Platform works with SAP Business Data Cloud to help your organization eliminate governance fragmentation, deliver Data Confidence, and scale AI and analytics for data-driven innovation.

Conversation with UiPath
30 min
Time: 11:00 AM-11:30 AM
15
Room: La Mi-Temps
Speaker:
Language: English

Conversation with Cubis: Implementing SAP Analytics Cloud Governance @ Drylock
30 min
Time: 11:45 AM-12:15 PM
15
Room: La Mi-Temps
Speaker:
Language: English

Drylock is implementing SAP Analytics Cloud (SAC) governance to empower self-service analytics and drive data-informed decision-making. By establishing robust structures and processes, we have ensured clear roles, streamlined workflows, and secure access, enabling scalable and efficient data management across the organization.

Conversation with Capgemini: Demystifying SAP’s keep the core clean strategy
30 min
Time: 1:30 PM-2:00 PM
15
Room: La Mi-Temps
Speaker:
Language: English

While customisation on a S4 system can be a key vehicle for businesses to align functionality with their business-specific processes, the problem comes when this extended functionality affects the core, on-premise solution. This can cause potential issues and additional maintenance costs, as the extensions might not work when ongoing routine upgrades are applied or might even cause the upgrade to fail. The new extensibility approach championed by SAP is designed to “keep the core clean”. If the SAP-approved approach is followed, custom components won’t affect the underlying solution and therefore won’t interfere with upgrades, keeping costs down and reducing complexity. By starting to adopt the cloud extensibility way of working on an on-premise system, businesses can start paving the way for a move to the cloud, even if their move is planned well into the future. During this session on stack (key user vs developer) as well as side by side extensibility using SAP BTP will be introduced.

Conversation with KPMG: How to enhance your sustainability accounting with SAP Green Ledger, brought in practice
30 min
Time: 2:00 PM-2:30 PM
15
Room: La Mi-Temps
Speaker:
Language: English

Besides topline and bottom line, do you know the green line of your business? Is your company looking to enhance it's sustainability accounting? See how SAP Green Ledger—SAP's advanced solution designed to seamlessly integrate environmental and financial data, provides you with clear insights into your organization's carbon footprint and sustainability impact.

Conversation with Micropole: Streamline data integration across platform with SAP Datasphere
30 min
Time: 2:45 PM-3:15 PM
15
Room: La Mi-Temps
Speaker:
Language: English

Discover how SAP Datasphere simplifies data integration by seamlessly combining SAP and non-SAP data across platforms. Leave how leveraging hyperscalers can break down silos, enhance data accessibility and dive better visibility for your business. Join us to explore the tools and strategies that streamline your journey to unified data management.

Etnic testimonial with Alluvion: SimpleMDG: No-Code Master Data Governance on SAP BTP deployed in a couple of weeks
30 min
Time: 3:45 PM-4:15 PM
15
Room: La Mi-Temps
Speaker:
Language: English

Discover how ETNIC implemented Business Partner Master Data Governance using SimpleMDG on SAP BTP. This no-code solution allows ETNIC to govern and monitor the quality of their master data, integrate seamlessly with other systems, and incorporate KBO data. Learn how this approach has enhanced their data accuracy and operational efficiency with minimal complexity.

Arvesta testimonial with TheValueChain: Smart use of SAP BTP for seamless processes
30 min
Time: 4:30 PM-5:00 PM
15
Room: La Mi-Temps
Speaker:
Language: English

For years, Arvesta has relied on the SAP Business Technology Platform (BTP), with a particular emphasis on the Integration Suite, handling nearly 20 million messages per month. To make things easier, a custom-built SAP BTP app helps even non-IT users quickly spot and fix errors, showing Arvesta’s commitment to accessible and efficient technology. In January 2025, Arvesta took this a step further with a cutting-edge SaaS solution: the Integration & Business Process Monitor from TheValueChain, fully built on SAP BTP. Wim Cools, IT Leader at Arvesta, will share why this tool was chosen, what the company aims to achieve, and the first key takeaways from this innovative move.

The Showcases
Development in AI: Transforming SAP Business AI dreams into business value
30 min
Time: 10:15 AM-10:45 AM
15
Room: La Tribune
Speaker: Rapahel Caillon, Solution Advisor @ SAP
Language: English

Discover how to bridge the gap between AI potential and tangible business impact within SAP environments. This session explores practical strategies, real-world use cases, and best practices to implement AI-driven solutions that drive efficiency, innovation, and measurable outcomes. Whether you're starting your AI journey or looking to optimize existing initiatives, learn how to turn AI aspirations into real business success.

Boost efficiency, agility, and decision-making with Cloud ERP, Supply Chain Management, and AI
30 min
Time: 11:00 AM-11:30 AM
15
Room: La Tribune
Speaker: Pablo Ospina, Solution Advisor @ SAP
Language: English

Join us for a focused presentation on utilizing SAP Cloud ERP alongside advanced AI to streamline supply chain operations. Discover how these solutions not only improve efficiency and optimize processes but transform your business into a competitive, future-ready enterprise with fully integrated solutions.

The future is based on a Clean Core strategy
30 min
Time: 11:45 AM-12:15 PM
15
Room:
Speaker: Oliver Buyssens, Solution Advisor @ SAP
Language:

Transition to SAP's Cloud ERP to modernize your business operations. Learn about the benefits of a clean core and how SAP BTP can enhance your IT landscape. Review various development tiers to find solutions that meet your specific needs and understand methods to mitigate risks during the upgrade process. This session will cover the introduction of new technologies designed to improve operational efficiency and future-proof your business.

Steering your company to long-term success by empowering Finance & Procurement
30 min
Time: 2:00 PM-2:30 PM
15
Room: La Tribune
Speaker: Hélène Dastugue, Solution Advisor @ SAP
Language: English

Join us for an insightful presentation on leveraging SAP Cloud ERP and advanced AI to revolutionize your financial operations. Learn how these cutting-edge solutions drive efficiency, optimize processes, and position your business as a competitive, future-ready enterprise with seamlessly integrated systems.

The path to SAP Green Ledger
30 min
Time: 2:45 PM-3:15 PM
15
Room: La Tribune
Speaker: Cécile Jouanny, Solution Advisor @ SAP, Paul Pelissier, Solution Advisor @ SAP
Language: English

Join us for a live demo of SAP GreenLedger and witness firsthand how it simplifies sustainability management. See how the system effortlessly tracks emissions, automates reporting, and provides real-time insights to help you meet your ESG goals with confidence.

Modernize Your Data Landscape and Accelerate Decision Making with the Power of SAP Business Data Cloud
30 min
Time: 3:45 PM-4:15 PM
15
Room: La Tribune
Speaker: Robert Lightfoot, Solution Advisor @ SAP
Language: English

Discover how you can centralize data from SAP and non-SAP sources, including SAP BW data, into a unified semantic layer to unlock insights, advanced analytics and AI capabilities. See how our new offering, SAP Business Data Cloud, empowers you to drive intelligent growth and innovation.

Driving Business Transformation with SAP LeanIX, SAP Signavio and SAP Cloud ALM Integration
30 min
Time: 4:30 PM-5:00 PM
15
Room: La Tribune
Speaker: Nicoletta Ferone, SAP Signavio Solution Advisor @ SAP, Yannick Lacher, SAP LeanIX Solutoin Advisor @ SAP
Language: English

Join us for an engaging demo session showcasing the integration of SAP LeanIX and SAP Signavio with SAP Cloud ALM. Discover how these solutions work together to streamline process management, enterprise architecture, and application lifecycle management. Learn how to modernize enterprise architecture, optimize processes, and streamline application lifecycle management, enabling a smooth transition to Cloud ERP with accelerated implementation and measurable value delivered at every stage of the transformation.

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Sponsors

Thanks to all sponsoring partners for making this event possible.

GOLD
SILVER
BRONZE
SAP USER GROUP
Practical Information
Venue

Lotto Park 

Avenue Théo Verbeecklaan 2
1070 Anderlecht

 

> Route description

Parking

Free parking available onsite

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