SAP NOW Live - Agenda - Sales, Services & Marketing
Customer Experience Track
Sales, Services and Marketing: bye bye offline customer

Even with business still unusual, Marketing and Sales professionals are looking ahead at 2021. Same customer, different channel: what do you need to change to reconnect with your customer through digital?

Join one of the upcoming sessions and find out how you can prepare yourself for a Digital future ahead.
Upcoming sessions
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Date: Wednesday, October 28, 2020, 10:00 - 11:00 CET
Presenters: Vahan Daraktchian, CX expert at SQLI & Lissa Simons, Digital Marketing Strategist at SQLI

Marketing automation is more than putting a platform

In this session SQLI will explain how we combine marketing expertise together with technical expertise.

Suggesting scenario’s and implementing them, allow you to get the most out of your marketing solution.

SQLI will share is experience based on real customer cases.



Date: Wednesday, November 4, 2020, 10:00 - 11:00 CET
Presenters: Marc Teerlink, Global Vice President Intelligent Enterprise Solutions

From Digital Agility to Digital Resilience


The current environment will continue to challenge us and our customers for some time...

How is your businesses planning to react to the situation and prepare for the future? We know that this situation is unprecedented and will create great challenges for us professionally and personally.  



Date: Thursday, November 12, 2020, 10:00 - 11:00 CET
Presenters: Jeroen Poot, Managing Partner

How to get the most out of your SAP CPQ

Our experts will explain shortly what SAP CPQ can do and how you can integrate your SAP CPQ (Configure, Price, Quote) solution within your SAP landscape.


Based on our experience, we will share the do's and the don'ts of a successful SAP CPQ implementation. As some of our customers went live with SAP CPQ the past months, we will also provide some tips and tricks on how to handle SAP CPQ Go lives and what the challenges were. Some reference cases will also be demonstrated during this session to give you some real examples of how SAP CPQ can help boost your business and organization. We really believe SAP CPQ is an added value to provide a richer customer experience by empowering your sales team and partners to offer complex product configurations, optimized pricing, and great-looking proposals. 



Date: Wednesday, November 18, 2020, 10:00 - 11:00 CET
Presenters: Steve Brusatto, Senior SAP CX consultant, The Value Chain and a speaker from Sopura


Sopura & TheValueChain present: Sopura goes for a think-inside-the-box approach with SAP Sales


As a global player in hygiene and water management solutions for the food and drink industry, Sopura is automating and harmonising its front and back-end processes on the basis of standard SAP. The company started with its CRM. Since the beginning of 2020, the new CRM software has been rolled out worldwide, including in Europe, Australia and Vietnam.  

Learn how Sopura very deliberately opted for standard SAP and best practices and how this CRM project paved the way in terms of cloud approach and project methodology at Sopura



Date: Wednesday, November 25, 2020, 10:00 - 11:00 CET
Presenter: Ian Stuyver, Managing Partner & Head of Presales at Elision

How your B2B company can benefit from marketplaces, and why you should matter now!


Conquering new markets, expanding the assortment, getting more new customers - isn’t it what keeps modern companies awake at night? With new technologies and opportunities available - it’s not a dream anymore.

One of the most effective ways to turn these into reality is to think about incorporating a Marketplace Model into your existing business system.


With the multi-vendor marketplace model, vendors – even small businesses – can tap into an audience of buyers that was previously inaccessible. Buyers also win, gaining access to an extremely wide range of supplier catalogs and products, with a customer experience that rivals B2C standards.

During this webinar, you will learn how your B2B company can benefit from marketplaces, and why you should matter now!



Date: Wednesday, December 2, 2020, 10:00 - 11:00 CET
Presenters: Greet Dekocker, Director of SafeShops & chair of the Board of E-commerce Europe. 

Evolutions & opportunities from a shopper point of view


Every year the Belgian e-commerce association publishes their Belgian online shopper survey carried out by Why5Research. This survey of more than 4000 consumers provides a clear insight into their expectations regarding online shopping.

“What are the most popular marketplaces? What’s the impact of covid19 on the online shopping behavior of a consumer? How does a consumer deal with new digital shopping technology? Which barriers influence his purchasing behavior? How important is sustainability for the online shopper?”

Greet Dekocker, Director, will treat these and multiple other questions of this survey during her session.



Date: Wednesday, December 9, 2020, 15:00 - 16:00 CET
Presenters: Christophe Grégoire & Clément Pecheur, Carrefour and Peter de Voldere & Chavdar Vlachkov, Accenture.

Carrefour “1 Site” Project


Discover how Carrefour is delivering a single customer experience for their food & non-food online assortment. Find out how they do this by using SAP Commerce Cloud.




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