SAP NOW Live - Agenda - Sales, Services & Marketing
Customer Experience Track
Sales, Services and Marketing: bye bye offline customer

Even with business still unusual, Marketing and Sales professionals are looking ahead at 2021. Same customer, different channel: what do you need to change to reconnect with your customer through digital?

Join one of the upcoming sessions and find out how you can prepare yourself for a Digital future ahead.
Upcoming sessions
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Date: Wednesday, December 2, 2020, 10:00 - 11:00 CET
Presenters: Greet Dekocker, Director of SafeShops & chair of the Board of E-commerce Europe. 

Evolutions & opportunities from a shopper point of view


Every year the Belgian e-commerce association publishes their Belgian online shopper survey carried out by Why5Research. This survey of more than 4000 consumers provides a clear insight into their expectations regarding online shopping.

“What are the most popular marketplaces? What’s the impact of covid19 on the online shopping behavior of a consumer? How does a consumer deal with new digital shopping technology? Which barriers influence his purchasing behavior? How important is sustainability for the online shopper?”

Greet Dekocker, Director, will treat these and multiple other questions of this survey during her session.



Date: Wednesday, December 9, 2020, 10:00 - 11:00 CET
Presenters: Inge Opreel, Director of ICT FARSYS & Thierry Vermunicht, Principal Capgemini.

How to engage your customers in a modern & efficient way


During this webinar Capgemini will show together with Farsys how the self-service portal engages with customers, positively impact the business case and how it helps to improve customer collaboration.



Date: Wednesday, December 9, 2020, 15:00 - 16:00 CET
Presenters: Christophe Grégoire & Clément Pecheur, Carrefour and Peter de Voldere & Chavdar Vlachkov, Accenture.

Carrefour “1 Site” Project


Discover how Carrefour is delivering a single customer experience for their food & non-food online assortment. Find out how they do this by using SAP Commerce Cloud.




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On Demand sessions
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Even with business still unusual, business leaders and digital innovators are looking ahead at 2021. How can we control costs? Where should we innovate? And how can digital help us stay connected with customers, our work force and suppliers?

Cedric Dumont (base jumper and wingsuit pioneer) and Stijn De Beuckelaer (Managing Director SAP Belgium & Luxembourg) will talk about getting your team ready for tackling the next 12 months. Go from a ‘no no no’ mindset to a ‘yes yes yes, I can jump’ strategy. Figuratively and literally speaking!



Relisten to our panel discussion and find out:

  • And the winner of the online shopping battle is… convenience
  • Customer feedback is the new gold
  • Sales reps going digital… all the way?

Greet Dekocker, Director of SafeShops & chair of the Board of E-commerce Europe
Yves Van Vaerenbergh, Associate Professor of Marketing, KU Leuven & Co-founder, The Kalepa Group 
Eva De Roy, SAP Customer Experience Account Executive at SAP Belgium & Luxembourg



Watch the replay of one of the 2 Parallel Deep Dive sessions, presented by our Customers.
Choose from the following sessions:

Session 1: Recticel: Implementation of SAP Commerce Cloud as self-service portal

Learn first hand from Recticel how they benefit from Commerce Cloud from the stock, the ordering process until reduction of calls in their customer service center. Discover more about real time information about products, stock, orders and invoices. How they automate and streamline the ordering process to reduce manual internal workload and how they reduce incoming calls to their customer service specifically on order and invoice information.

Presented by Recticel




Session 2: Accumalux: Customer experience as the top priority for selling batteries in all corners of the world

Accumalux has production sites in Luxembourg, the Czech Republic, Bulgaria and Russia, which allow the company to optimally supply its products to the world's leading battery manufacturers. 

Close to 400 people in the ACCUMALUX Group around the world do their best to supply solutions in injection moulding to the highest possible satisfaction of their customers. 

In order to best meet its customers' needs, the company attaches great importance to continuous improvement and innovation. 

Accumalux decided to invest in a modern, complete, flexible and user friendly Customer Relationship Management solution. Salesforce was top of mind. Until the SAP Sales Cloud solution within the SAP C/4HANA suite came in. The functionalities for sales, marketing and customer service, fully integrated with SAP ERP, cloud based and easy to implement were a game changer. 

Based on a complete set of sales and service related business requirements, Ordina implemented in no time a solution that brings a 360°view of each customer, an easy visit planning & execution support, a quick quotation and order management process and state-of-the-art reporting. In short: customer focus and customer satisfaction. 
Presented by Accumalux



Presenters: Vahan Daraktchian, CX expert at SQLI & Lissa Simons, Digital Marketing Strategist at SQLI

Marketing automation is more than putting a platform

In this session SQLI will explain how we combine marketing expertise together with technical expertise.

Suggesting scenario’s and implementing them, allow you to get the most out of your marketing solution.

SQLI will share is experience based on real customer cases.



Presenter: Marc Teerlink, Global Vice President Intelligent Enterprise Solutions

From Digital Agility to Digital Resilience


The current environment will continue to challenge us and our customers for some time...

How is your businesses planning to react to the situation and prepare for the future? We know that this situation is unprecedented and will create great challenges for us professionally and personally.



Presenters: Jeroen Poot, Managing Partner

How to get the most out of your SAP CPQ

Our experts will explain shortly what SAP CPQ can do and how you can integrate your SAP CPQ (Configure, Price, Quote) solution within your SAP landscape.


Based on our experience, we will share the do's and the don'ts of a successful SAP CPQ implementation. As some of our customers went live with SAP CPQ the past months, we will also provide some tips and tricks on how to handle SAP CPQ Go lives and what the challenges were. Some reference cases will also be demonstrated during this session to give you some real examples of how SAP CPQ can help boost your business and organization. We really believe SAP CPQ is an added value to provide a richer customer experience by empowering your sales team and partners to offer complex product configurations, optimized pricing, and great-looking proposals. 



Presenters: Steve Brusatto, Senior SAP CX consultant, The Value Chain and a speaker from Sopura


Sopura & TheValueChain present: Sopura goes for a think-inside-the-box approach with SAP Sales


As a global player in hygiene and water management solutions for the food and drink industry, Sopura is automating and harmonising its front and back-end processes on the basis of standard SAP. The company started with its CRM. Since the beginning of 2020, the new CRM software has been rolled out worldwide, including in Europe, Australia and Vietnam.  

Learn how Sopura very deliberately opted for standard SAP and best practices and how this CRM project paved the way in terms of cloud approach and project methodology at Sopura



Presenter: Ian Stuyver, Managing Partner & Head of Presales at Elision

How your B2B company can benefit from marketplaces, and why you should care now!


Conquering new markets, expanding the assortment, getting more new customers - isn’t it what keeps modern companies awake at night? With new technologies and opportunities available - it’s not a dream anymore.

One of the most effective ways to turn these into reality is to think about incorporating a Marketplace Model into your existing business system.


With the multi-vendor marketplace model, vendors – even small businesses – can tap into an audience of buyers that was previously inaccessible. Buyers also win, gaining access to an extremely wide range of supplier catalogs and products, with a customer experience that rivals B2C standards.

During this webinar, you will learn how your B2B company can benefit from marketplaces, and why you should care now!



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