CXchangersTalk is a live interview format where our host Thomas Wieberneit welcomes various guests to discuss the most important topics around Customer Experience.
When we think about CRM, we often imagine a system based on functions and features. Design, on the other hand, is often considered secondary. For the end-user Experience, it is a common low-brainer: Optimizing the end-user experience, thinking from the customer, generates happy customers. Same for CRM Users?
On Sep 6th we welcomed our special guest Tim Holm to our CX Changers Talk. He introduced us to this relationship between UX and CRM to assess whether it's a match or a no-match.
Tim Holm is a tech enthusiast focusing on CRM and customer service. As a sales professional, he is focusing on cloud products in the areas of core ERP, infrastructure as well as BI, Planning & Data Warehousing in Germany and Switzerland.
This interview was conducted in English.