SAP Connect Day for Customer Service in Discrete Manufacturing Industries

Turn Customer Service into Your Greatest Competitive Advantage

September 29, 2026 | SAP Office, The Circle Zurich

Customer Service 360°: Harnessing SAP AI and SAP Solutions for Maximum Impact

On September 29, 2026, we do invite senior leaders from the Discrete Manufacturing Industry in Switzerland to an exclusive event at the SAP Office. This day brings together industry peers and SAP experts to explore how artificial intelligence and integrated SAP solutions are transforming Customer Service from a cost centre into a true competitive advantage.

Through a live end-to-end demonstration based on a real customer prototype, you will see how SAP Service Cloud, SAP S/4HANA Service, SAP Field Service Management, Business Data Cloud, and SAP AI work together to deliver seamless, intelligent service experiences. Expert sessions from SAP and our partners will cover the latest product innovations, next-generation customer service portals, and practical approaches to elevating service operations.

With a maximum of 30 attendees, this event is designed for meaningful dialogue — not a broadcast. Expect open discussion, direct access to SAP product and industry experts, and dedicated networking time including a business lunch and closing apéro.

The smart distribution warehouse features automated robot welding and robotic arms.

Date & Time

September 29, 2026
09:15 – 17:30 Uhr

Language

The primary language of the event is German.

Location

SAP Office, The Circle 66, Zurich

Speakers

Marcel Eichelberger

Global Head of Supply Chain Management
Bühler Group

Benjamin Mau

Project and Process Manager Service Development
EOS GmbH Electro Optical Systems

Lars Frerking

Solution Consultant SAP CX & SAP FSM
Sybit

Jan Löhe

Head of the Center of Excellence for Customer Interaction
proaxia consulting ag

Marcel Träger

Pre-Sales Consultant
proaxia consulting ag

Matthias Feil

Enterprise Architect Advisor Discrete Industry
SAP (Schweiz) AG

Stefan Groendahl

Regional Industry Lead for Discrete Manufacturing Industry
SAP

Alexandra Altermann

Solution Manager Industrial Manufacturing
SAP

Martin Lenz

Product Manager S/4 HANA Service
SAP

Friederike Mundt

Product Marketing Manager
SAP

Speaker Kunden
Speaker Partner
Speaker SAP

Agenda at a Glance

Detailed agenda and confirmed speakers will be updated regularly.

09:15–09:45 | Arrival of guests & registration

Start the day with a coffee at the SAP office in Zurich and exchange ideas with colleagues.

09:45–10:00 | Welcome & Introduction

Matthias Feil, SAP (Schweiz) AG

10:00–10:45 | AI in an E2E Customer Service – what is possible?

SAP innovations based on a customer prototype in the manufacturing industry.
Alexandra Alterman, SAP, Stefan Groendahl, SAP

10:45–11:10 | AI-assisted Seamless Service

A real-life example.
Benjamin Mau, EOS GmbH Optical Systems, Jan Löhe, proaxia consulting ag

11:10–11:30 | Seamless Customer Service as a Competitive Advantage

With an integrated service portal, from the first customer interaction to billing.
Marcel Träger, proaxia consulting ag

11:30–12:00 | Scaling Service Excellence

Use Cases for SAP Service Cloud V2 in the Manufacturing Industry.
Lars Frerking, Sybit

12:00–13:00 | Networking Lunch

13:00–13:45 | Successful Transformation of Spare and Wear Parts Planning at Bühler

Marcel Eichelberger, Bühler Group

13:45–14:30 | Service Management in SAP S/4HANA – an update

Martin Lenz, SAP

14:30–15:00 | Coffee Break

15:00 – 15:30 | SAP Field Service Management

Friederike Mundt, SAP

15:30 – 16:00 | Discussion and Wrap up of the Day

Matthias Feil, SAP (Schweiz) AG

16:00 – 17:30 | Networking Apéro

Partner

Sybit GmbH

proaxia consulting group

Do you have any questions about the event?

I am Ines Lorenz and your contact for the event.

E-Mail: ines.lorenz@sap.com
phone: +41 79 740 8905