SAP Connect Day for Data and IT 2026

AI-Driven Innovation. Enterprise-Wide Impact.

April 14, 2026 | Aeschbachhalle Aarau

Register now​

From Platform to AI: Unlock the Value of Your Data

Join us at SAP Connect Day for Data & IT on April 14, 2026, in Aeschbachhalle, Aarau, where Switzerland’s forward-thinking IT, Busines, Digital and SAP CoE Leaders, Architects and Developers come together to unlock the power of platform, data, application and AI for the next generation of intelligent enterprises.

This flagship event is your opportunity to connect with peers, explore cutting-edge SAP technologies, and discover how to build adaptive, data-driven enterprises that thrive in constant change.

What to Expect

  • Visionary Keynotes: Gain strategic insights tailored for innovation leaders and tech teams driving change.
  • Interactive Roundtables: Hear inspiring customer success stories and engage in meaningful peer-to-peer exchanges.
  • Hands-On Sessions: Solve a real-world challenge by programming in a small group of developers.
  • Customer Presentations & Solution Demos: Explore cutting-edge SAP solutions and partner innovations, and learn from real customer success stories and practical use cases.
  • Networking Opportunities at Marketplace: Connect with senior leaders, domain experts, partners, and peers across industries in an open marketplace setting and engage with our customer communities.

 

Why Attend?

This is more than an event—it’s a collaborative innovation hub for teams driving data, platform, and AI strategies. Whether your focus is:

  • Modernizing your digital core with SAP BTP
  • Unlocking the value of your data with SAP Business Data Cloud
  • Embedding AI into business processes for smarter decisions

Watch the highlight video from last year’s flagship event.

Save your seat​

Registration for customers and interested companies is free of charge, however, seat are limited. Early registration is recommended.

Icon - Pictogram_Time_Event Name_750x750

Date & Time

April 14, 2026
9:00 a.m. - 7:00 p.m.
Incl. Lunch & Apéro

Icon - Pictogram Highlights

Language

The primary language of the event is English. Selected sessions will be conducted in German, and English–German translation services will be provided.

Icon - Pictogram_Location_Event Name_750x750

Location

Aeschbachhalle Aarau (AHA!)
Aeschbachweg 8
5000 Aarau

Customer Speaker
Further Customer Speakers to be announced continuously.
Agenda at a glance
Detailed agenda and speakers will be published continuously.

Full Day | Marketplace & SAP Zone – Networking & Expert Exchange
Engage with SAP event partners, industry experts, SAP communities, and specialists for personal exchanges throughout the day.
09:00 – 10:15 | Arrival & Networking
Welcome coffee, dedicated time for business breakfast and networking
10:15 – 11:45 | Opening & Keynotes
  • Welcome
  • Strategy & Innovation Talk
  • Spotlight: perspectives from customers
11:45 – 13:15 | Networking Lunch & Partner Exchange
Networking lunch and meet the event partners in the market hall
13:15 – 16:20 | Parallel Content Streams: Choose What’s Most Relevant for You
Five dedicated streams, presented by customer partner speakers and SAP coaches, running in parallel. Designed so every role finds relevant, practical value.
Stream 1: Escape The Data Cube (at SAP Zone)
  • What to Expect: A hands-on, escape-style challenge set in a tiny house where small teams collaborate to solve a real Data use‑case.
  • The Experience: Participants work self‑paced under time pressure, guided by SAP experts, to unlock solutions and “escape” the challenge.
  • Why Join: Gain practical insights and hands-on experience with SAP technologies through playful, high‑energy learning.
Stream 2: Data & Analytics
  • What to Expect: A real customer shares their success story, highlighting challenges, best practices, and lessons learned from their journey.
  • The Experience: Depending on the session, the story may be complemented by a live or recorded solution demo illustrating how the approach works in practice.
  • Why It Matters: Gain authentic insights, practical inspiration, and proven ideas you can apply to your own business context..
Stream 3: Extend & Automate
  • What to Expect: A real customer shares their success story, highlighting challenges, best practices, and lessons learned from their journey.
  • The Experience: Depending on the session, the story may be complemented by a live or recorded solution demo illustrating how the approach works in practice.
  • Why It Matters: Gain authentic insights, practical inspiration, and proven ideas you can apply to your own business context.
Stream 4: SAP BTP and BDC in Practice
  • What It’s About: An interactive workshop designed to turn inspiration into concrete, customer‑relevant ideas using real SAP use cases.
  • The Experience: Participants start with focused plenary input and then collaborate in small groups across themed breakout booths, guided by Design Thinking coaches.
  • What You Gain: Shared insights and initial implementation ideas tailored to your own business context and challenges.
Stream 5: Customer Roundtables
  • What to Expect: A customer‑led session focused on sharing real experiences.
  • The Conversation: A small, intimate group setting enabling open discussions around challenges, learnings, and best practices.
  • Your Takeaway: Honest insights and practical lessons drawn directly from real customer journeys.
16:25 – 19:00 | Community’s Choice Award & Networking
Join our SAP Hackathon winners pitching their innovative AI use cases developed during the SAP Hackathon in March 2026 - and vote for the best use case! Followed by an apéro riche and informal exchange with live music

Do you have any questions about the event?

Cornelia Oberholzer


Senior Marketing Lead Public & Financial Services Industries

SAP Switzerland

Contact us​