The keynote “Cracking the Customer Code” highlights the challenges and opportunities in dealing with customers. It shows why it is so difficult to decode customer behavior and how companies can act successfully despite contradictory signals. It makes clear that technology plays a key role, but is not the only solution. The content is thought-provoking and offers exciting insights into current trends and studies. Be inspired to discover new ways of customer management!

Peter Pirner, Host, CX-Talks

Explore how SAP Business Suite brings AI capabilities, data and core business applications together to enhance your customer experience. Learn about the findings of recent studies how companies have been able to realize value and benefit from ERP, CX and AI. If you’re ready to get the real scoop on the future of CX, learn how you can take advantage of the game-changing strategies re-shaping the future of intelligent CX.

Patricia Krall, Global Vice President CX Center of Excellence CRM, SAP

Dive deep into the ever-evolving world of customer experience by joining veteran solution engineers Ben and Jeffrey as they put their ear to the ground to discover what technology topics are currently top of mind for business leaders. From the latest trends in AI and automation to practical tips for realizing the power of the suite, Ben and Jeffrey cut through the jargon and serve up the capabilities SAP has today to help you stay ahead in the fast-paced world of technology and customer experience. 45 minutes of demos, video clips, use-cases and customer examples – don’t miss out!

Jeffrey Berridge, Senior Solution Advisor, SAP Customer Experience, SAP

Benjamin Picard, Senior Solution Advisor, SAP Customer Experience, SAP

Simon Dechent, Global Go-to-Market SAP Intelligent Sales and Service Cloud, SAP 

Since 2021, Galenica has been cooperating with NETCONOMY to develop THE leading Swiss healthcare platform. Using a cutting-edge and innovative technology stack to deliver unparalleled features that enable a seamless and personalized customer experience with attractive offers and unique digital services, such as the online prescription manager, the platform empowers users to manage their health and wellbeing through an integrated omnichannel experience.

Martin Koncilja, Galenica AG
Michael Gmoser, Netconomy

The Liechtenstein-based manufacturer of indoor climate solutions Hoval has recently modernized its international e-commerce landscape. Based on the SAP Commerce Cloud, the centerpiece of digital sales, and other integrated software components such as the SAP CPS configurator and the SAP ERP system , HOVAL has positioned itself for the future. Iliyan Pavlov, Head of Sales Operations & E-Business at Hoval, and Dirk Nölke, Digital CX Leader at Unic, will present the most important milestones of this digital transformation with a consistent focus on the customer.

Iliyan Pavlov, Head of Sales Operations and E-Business, Hoval AG
Dirk Nölke, Principal Consultant, Unic