SAP

Vorträge


EuroShop 2020

16.-20. Februar 2020

Halle 6, Stand G45

Vorträge


EuroShop 2020

16.-20. Februar 2020

Halle 6, Stand G45

Vorträge


EuroShop 2020

16.-20. Februar 2020

Halle 6, Stand G45

SAP und Partner

EuroShop 2020

16.-20. Februar 2020

Halle 6, Stand G45

Vorträge


EuroShop 2020

16.-20. Februar 2020

Halle 6, Stand G45

Vorträge


EuroShop 2020

16.-20. Februar 2020

Halle 6, Stand G45

Kristina Noe
SAP Retail Expert, SAP Deutschland

Retail Opportunities: The Price is Right – or is it?


The best price for a particular product and a channel depends on the overall strategy and a staggering number of influencing variables. Multiply this by the average number of articles in retail and it becomes clear that this cannot be a successful manual task. Therefore, it is a perfect showcase for artificial intelligence and machine learning. Last year, SAP introduced a new solution together with Prudsys (GK). 

17.02.2020, 11:20-11:40 Uhr, Retail Technology Stage, Halle 6


Lydia Austerschulte
Senior Presales Specialist SAP Marketing Cloud, SAP Deutschland

Maria von Zimmermann
Presales Team for Marketing Cloud, SAP Deutschland

Marketing on the Move


Sharpen the focus of marketing using the full context of the customer. Today, a positive customer experience is more important than ever. Building customer trust is crucial for developing ongoing relationships. With SAP Marketing Cloud, you’re able to respond to your customers` individual needs. By building a 360- degree view of your customer, a segmentation in real-time combined with powerful campaign management, you can reach your target groups via a wide variety of channels. Deliver individualized customer experiences throughout the customer journey. 

18.02.2020, 11:00-11:30 Uhr, Retail Marketing Stage im POPAI Village, Halle 1


Michael Unmüßig
Chief Marketing Officer, SES-imagotag

Regallücke Ade - Digitale Preisschilder und KI optimieren Ihre Regalverfügbarkeit

 

18.02.2020, 12:40-13:00 Uhr, Retail Technology Stage, Halle 6


Stefan Binkowski
Managing Principal – Innovation & Digitalization for Retail,
Wholesale & Consumer Industries, SAP Deutschland

The True Omnichannel Experience – how to Deliver?


Everybody talks about Customer Experience and the need to deliver a seamless customer journey across all touchpoints including the store. In order to provide a true omnichannel customer experience three questions needs to be answered:

  • Who is the customer?
  • What is the customer doing?
  • And why is the customer doing this? 

Let’s answer those questions and use this information to individually address the customer and provide a true omnichannel experience. Come around and take a look! 

18.02.2020, 14:20-14:40 Uhr, Omnichannel Stage, Halle 6


Stefan Gerum
Head of Retail Innovation, Allgeier Consulting Services 

Shopping To Go: Sell Anything, Anywhere, Anytime

 

Es handelt sich dabei um einen nach dem „Go“-Konzept funktionierenden kassenlosen, intelligenten Kühlschrank. Im Vortag zeigen wir auf, wie die Zukunft des “Automated Autonomous Retails” aussehen kann und wie die klassische Warenwirtschaft und der Point-of-Sale automatisiert sind. Der intelligente Kühlschrank ist in der Lage, seinen Warenbestand selbstständig zu erkennen, zu verfolgen, zu verwalten und zu verkaufen. Durch den Einsatz von Sensoren ermöglicht die bereits existierende Lösung, Kunden und Artikel zu identifizieren und zuzuordnen, z.B. um zu erkennen, welcher Nutzer welchen Artikel wann entnommen oder zurückgelegt hat.

 

20.02.2020, 12:20-12:40 Uhr, Retail Technology Stage, Halle 6

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