SAP and partners @ EuroShop 2023
SAP and partners


February 26 - March 2, 2023
Messe Duesseldorf, hall 6, booth G41

Smart Store – Breakthrough Experiences


Smart stores have gained significant momentum during the last years – from 24/7 shops to walk-in stores to grab & go vending machines. But smart technologies are also increasingly being used in traditional shops – and not only in food retail, but also in fashion and even wholesale distribution. Which technologies are particularly relevant? How can they be integrated into existing merchandise management and financial processes? And how do they help customers to achieve a seemless cross-channel shopping experience? 
Find out more – at the joint booth and showcase of SAP, SAP Services and Support, SES-imagotag and other SAP partners at EuroShop, the leading retail technology trade fair.

Come to see these and many other use cases live:

Merging omnichannel channels


Customers are recognised based on their profiles and behaviour in the shop and addressed in a personalised way via promotions or prices. The provision of online orders in the store is also facilitated by technologies such as pick-by-light, shelf detection and dynamic task prioritisation.

Sustainable store and energy management


Fluctuations in the temperature in the air and – determined via AI – in the product core can be adjusted automatically. This means that cooling counters are merely cooled down to the necessary temperature. This brings significant energy-saving potential. 

Analyses for the identification of customer needs


The needs of customers in the shop with regard to services, product ranges, furnishings and technology are made transparent and can be used to optimise the entire shopping experience as well as the individual customer journey. 

Presentations by our customers and partners
Smart Store for fashion – does this make sense?


  • Hans-Jörg Blaeser, Head of Information Technologies and Services, Ernsting's family
  • Stefan Binkowski, Director Business Development Retail & Consumer, SAP Germany



27 February 2023, 15:00 – 15:20


The freenet story: Becoming a holistic omnichannel retailer with store and central processes


  • Nicolas Tetau, Head of IT - Commerce & ERP, freenet
  • Jürgen Werner, Sector Manager Retail, CAS Concepts and Solutions
  • Tobias Siltmann, General Manager / Senior Berater, hokona
  • Stefan Binkowski, Director Business Development Retail & Consumer, SAP Germany


28 February 2023, 12:40 – 13:00


Building a digital twin with SAP and shelf monitoring technology


  • Stefan Gerum, Director Digital Transformation Retail, Nagarro
  • Michael Unmäßig, SEVP & CEO, Captang GmbH / SES-imagotag SA


1 March 2023, 11:40 – 12:00


Which smart technologies will bring your stores further? Let's exchange ideas on this in Duesseldorf.

Do you have any questions?

Silke Rastätter
Senior Marketing Manager Consumer Industries
SAP Deutschland SE & Co. KG

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