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SAP at DMEXCO 2022

Scroll down to revisit the presence of SAP at DMEXCO featuring sessions, customer stories, showcases and partner companies at the booth.

Sessions: Click on links to review

DMEXCO Keynote

Data Needs to Grow Up
Sameer Patel, Group CMO, SAP CX / CRM
Wednesday 21, 11:10 a.m. - Red Stage

DMEXCO Sessions

Staying up to Speed with Consumers featuring adidas Runtastic
Sarah Richter, CMO, Emarsys, an SAP Company
Peter Prisching, Key City Marketing Manager Europe, Runtastic
Wednesday 21, 1:20 p.m. - E-Commerce Stage
Running up that hill: Powering Loyalty Through Personalization.
Bernd Oltman, Sales Director D/CH, Emarsys, an SAP Company
Raschid Austin, Teamlead Solutions Consultant,  Emarsys, an SAP Company
Wednesday 21, 2:15 p.m. - MC 7B Stage
Get smart with CX Data –  A Conversation with smart and SAP CX
Sameer Patel, Group CMO, SAP CX / CRM
Björn Schick, Chief Experience Officer (CXO) · smart Europe GmbH
Thursday 22, 2:15 p.m. - MC 7A Stage
SAP CX Visionaries

SAP CX executives were at DMEXCO sharing experience and vision.  You can now get their insights as if you were there!

Sara Richter, CMO of Emarsys, an SAP Company, shares the power and flexibility of Emarsys marketing platform.

Sameer Patel - Part 2

Sameer Patel, CMO SAP CX, highlights SAP's vision of CX and how SAP helps its customers to be amazing to their customers every time.

Sameer Patel - Part 2

Kai Stübane, SVP at SAP, Head of Sales SAP CX for Middle and Eastern Europe, summarizes the customer successes present at DMEXCO.

Customer Stories at the SAP booth

Real customer use cases, from unique global brands. 

See Björn Schick, CXO of smart Europe, sharing his experince working with SAP and even some funny personal stories.

Listen to Peter Prisching sharing how adidas Runtastic personalizes customer interaction using the Emarsys marketing platform. 

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