e'ffect: The Ultimate Innovation Experience Event - SAP Effect Sydney 2019






e’ffect is an intelligent, new one-day event concept that offers an innovation experience. It is not just a conference or a summit, it is an experience. You will be energised by leading speakers. Challenged by others. Immersed in the latest proven technology. Entertained to inspire creativity. 
e’ffect will showcase how the best in the world embrace innovation, share key learnings about their culture and partnerships, and curate powerful learning sessions to help support business leaders to meet their challenges head-on. You will walk away, fuelled with new ideas and absolutely inspired to embrace new age technologies to transform your business.

Who should attend?

Business leaders from every department, any industry, any company big or small, who are looking to be inspired by innovation that will help their business run at their best. If you are a manager, director, head of, VP or c-level executive you should attend this event.





Dr Jordan Nguyen

Thought leader on the intersection between technology and humanity


An internationally renowned engineer for humanity, Dr Jordan Nguyen is one of Australia's most innovative engineers, designing life-changing technologies that helps transform lives. Inspired by human endeavour, Jordan has big ambitions to see our world step consciously and creatively into a better future, and is committed to bringing positive, sustainable and life altering change into the world.​


Dr Adriana Marais

Theoretical Physicist and Aspiring Extraterrestrial


Dr Adriana Marais believes that we are living at a unique point in the history of life on Earth. Developments in science and technology are taking place at an unprecedented rate, and the expansion of our society beyond this planet is within reach.


Jes Gram-Hansen

Team Principal / Coach, Extreme Sailing


Jes Gram-Hansen is Co CEO/Skipper and Helmsman for the Extreme Sailing Team. Fast and focused, Jes Gram-Hansen debuted on the World Match Racing Tour in 2003, even though was much that came before winning his title as “one of the best match race skippers of his generation”, Gram-Hansen continued to secure several World Match Racing Tour events as both skipper and tactician before moving into the Americas Cup arena.


Eric Wilson

Founder and CEO, Xinja Bank


Eric has extensive experience across financial services, management consulting, and is a serial entrepreneur.


Prior to founding Xinja, Eric was the CEO of National Australia Trustees, a subsidiary of NAB, managing over $1bn for disadvantaged & disabled Australians, This heavily influenced his view on banking; he is utterly passionate about bringing great value, innovative, ethical neo banking to Australia. Eric chaired the Investment Committee for NAB, and was responsible for running a national business across 5 capital cities.


Geraldine McBride

CEO & Director of MyWave


Geraldine McBride is a renowned Enterprise Business Technology and AI thought leader. With a Science background, she has taken into the information business her grasp of the natural world imperative: adapt or die, evolve or be left behind. Her global career spans 30 years, with senior executive roles in IBM, Dell and SAP. She has a deep knowledge of enterprise systems, enterprise processes, AI and how these can be transformed to deliver further tangible returns for enterprises and their customers.


Nick Eshkenazi

CDTO, WooliesX


Nick is an industry veteran in the technology space with over 20 years of experience driving complex and innovative business and technical initiatives across the retail, e-Commerce, automotive and financial services space. Currently, Nick leads the technology strategy of Woolworths innovation’s arm, WooliesX, creating the company’s architecture vision while continuing to build Woolworth’s digital and data technology capability to accelerate the company’s retail leadership into the future. ​


Cameron Kerr

CEO, Taronga Zoo


Cameron commenced his career as an agricultural scientist in animal health. He joined the Taronga Conservation Society Australia in 2000, and has held various senior management positions responsible in life sciences, conservation, education, communications and stakeholder management. ​​


Kevin Angland

GM, Digital Services, Mercury


Kevin is an insightful business leader who understands the potential for technology solutions to deliver business results and I have a real passion for using technology to enable business strategy.


Julia Jack

Chief Marketing Officer, Mercury


At Mercury we’re on a mission to inspire New Zealanders to enjoy energy in more wonderful ways. Julia Jack leads the team who designs and delivers what we do for our customers and how we do it, based on listening to what our customers want and need.


Jürgen Spangl

Head of Design at Atlassian


Jurgen is an accomplished designer with over 20 years experience in developing user experiences for the web, desktop, mobile, and physical products. He is a strong proponent of a holistic view on product development - including the product as a whole and above all the human perspective within the social and environmental context.


Simon McKee

Deputy Commissioner, Office of State Revenue - Queensland Treasury


Simon is a Deputy Commissioner in the Office of State Revenue (OSR), a division of Queensland Treasury, and member of the Senior Executive Team. Simon’s particular responsibilities are to lead the enabling divisions of OSR, including policy and legislation, objections and litigation, debt management, information technology services, risk and analytics functions, and relevantly OSR’s Transformation Program.

sap effect sydney

Activate your senses with immersive experiences that allow you to see technology operating in real world examples.


sap effect sydney

Cultivate discussions with thought leaders, keynote presenters and subject matter experts across a range of industries.

sap effect sydney

Engage in small group discussions with young ICT explorers and hear firsthand how the next generations will shape the future.

sap effect sydney

Participate in active discussion and network with 1,000 other executives.

sap effect sydney

Visit the expert bar and attend our open theatres to learn how innovation can work in your business.

sap effect sydney

Experience technology firsthand and see its potential through one on one meet and greets with our developers. 

7:30am Awakening Breakfast and Registration
8:30am Welcome
Damien Bueno, Managing Director at SAP ANZ
9:00am Opening Keynote: Beyond Superhuman - Innovation for Humanity
Dr Jordan Nguyen
10:00am Morning Tea | Experience Zone | Power Breaks​
10:45am Disrupting an Industry – Banking Made Good
Eric Wilson, CEO & Founder at Xinja
11:10am Re-thinking Energy
Kevin Angland, GM Digital Services & Julia Jack, Chief Marketing Officer, Mercury
11:35am Make Taxation Intelligent with Innovation
Simon McKee, Deputy Commissioner, Office of State Revenue - Queensland Treasury
12:00pm Lunch | Showcase Floor
1:15pm High Performance Teams, Fireside Chat: Jes Gram-Hansen
1:45pm Knowing and Serving your Customer to a ‘Segment of One’ with AI
Geraldine McBride, CEO & Director, MyWave
2:10pm Technology in the Wild - The Future of Conservation
Cameron Kerr, CEO at Taronga Zoo​​
2:30pm Afternoon Tea | Showcase Floor
3:15pm The Future of Work
Jürgen Spangl, Head of Design, Atlassian​​
3:40pm Essential Ingredients for Innovation
Nick Eshkenazi, CTDO at WooliesX
4:00pm Closing Keynote: The Allure of The Unknown
Dr Adriana Marais
4:45pm Indulge: Celebration of Innovation & Networking Drinks
5:30pm Close
  Agenda is subject to change without notification.

Carriageworks is the largest multi-arts centre in Australia and one of Australia’s most distinctive cultural precincts.  ​

We encourage you not to drive as parking is very limited.​

Central / ​

Taxi 10 mins​

Public Transport: 10mins ​

Sydney Airport / ​

Taxi: 18mins​

Public Transport: 25mins ​

North Sydney /​

Driving: 20mins ​

Public Transport: 30mins ​

Take a look here for further details https://carriageworks.com.au/visit/


There is no cost to attend. Just your valuable time. We ask you to bring an open mind and to be fully present.