Agenda

25th - 26th March 2026, Warsaw, Poland

Intercontinental Warsaw Conference Centre, floor 2

Moderator: Jakob Kiblboeck
Welcome from Piotr Ferszka, Managing Director, SAP Poland, Teresa Olszewska, VP, Sales Director Corporate, SAP Poland and Michał Ciuraszkiewicz, VP, Sales Director Partner Led Territory, SAP Poland

Strategy Explained 

  • Nicoleta Fedorovici, Chief Partner Officer, SAP CEE
  • Andreas Wagner, CEE Managing Director Interim & Country Manager Austria, SAP

AI is a reality! Make it happen! 

  • Thomas Duschek, Chief Revenue Officer SAP BTP, SAP MEE

CEE economics & opportunities

  • Richard Grieveson, Deputy Director at The Vienna Institute for International Economic Studies

Opening Keynote will dive into the key pillars of the SAP Go-to-Market Strategy and how they empower you to elevate your best. We’ll also share exciting updates on how we are enhancing our collaboration with partners. Take advantage of this opportunity to gain valuable insights and prepare for a successful year ahead!

  • Nicoleta Fedorovici, Chief Partner Officer, SAP CEE
  • Janina Stromberger, Sales Director New Business Accounts, SAP Austria
  • Walter Fazekas, SCC
  • Martin Ferenec, Managing Director, SAP Slovakia
  • David Motyka, Seller Partner Manager 
  • Michał Ciuraszkiewicz, Vice president, Sales Director Partner Led Territory, SAP Poland 
  • Michał Czubaszewski, SAP Alliance Leader for Central Europe, Deloitte Consulting S.A

During this session we reflect on the achievements of 2025.

Celebrating Excellence: A Tribute to Our Valued Partners of 2025

MOXO Restaurant and Club, Żelazna 51/53, Warszawa (part of Fabryka Norblina complex)

We invite you to dinner and an evening celebration with a live band!

Moderator: Jakob Kiblboeck

Unveiling the Future: 2026 Startegies and Partner Priorities

  • Nicoleta Fedorovici, Chief Partner Officer, SAP CEE
  • Andreas Markus Thon, Business Suite Leader, SAP MEE
  • Hans Georg Uebe, SVP Partner Business Growth, SAP

11:00-11:30 - Growth Priorities: Business Suite Innovation, Scaling Corporate, and Boosting Adoption

  • Andreas Markus Thon, Business Suite Leader, SAP MEE
  • Andreas Wagner, CEE Managing Director Interim & Country Manager Austria, SAP
  • Nicoleta Fedorovici, Chief Partner Officer, SAP CEE
  • Daniel Smola, Executive Board, PWC
  • Hartwig Gfreiner, Sales Manager, CNT

 

11:30-12:00 - Data & AI in action

  • Tina Vidergar, Head of Business AI, SAP CEE
  • Katrin Dias Assis, Innovation Lead, SAP MEE PES
  • Alexander Zaytsev, Head of BDC&BTP Customer Advisory, SAP CEE

 

12:00-12:30 - Driving Partner Excellence: Commercial Models, Profitability, Development Funds & Autonomy

  • Hans Georg Uebe, SVP Partner Business Growth, SAP
  • Ilona Vanicek, Marketing Director, SAP CEE
  • Dramalis Sotirios, SVP Global Partner Marketing, SAP

 

12:30-13:00 - Networking 

11:00-11:20 - Performance Levers for 2026: Demand Generation, Rebates, and Renewals

  • Monika Sawicka, Head of Demand Management, SAP CEE
  • Bartek Wołoszyn, Seller Partner Manager, SAP Poland

 

11:20-11:40 - Your marketing engine — powered by SAP & the CEE community.

  • Zuna Ljubicic, Channel Marketing Lead, SAP CEE 
  • Edyta Nowicka, Marketing Manager, SAP Poland and Romania

 

11:40-12:00 - Winning Together: Digital Support for Partner Deals

  • Diana Todorova, Corporate Lead, SAP CEE
  • Ramin Shariatmadari,  Head of Corporate, SAP MEE
  • Markus Grauer, Corporate Sales Acceleration Manager, SAP MEE

 

11:00-11:35 - SAP GROW Fast - Your standardized Fast-Track for Public Cloud ERP implementations

  • Alena Sysoi, GROW FAST Sales Expert, SAP CEE

 

11:35-11:55 - Presenting customer case: SAP S/4HANA Public Cloud Partner Project

  • Peter Sperk, Head of Customer Advisory, SAP Austria
  • Ankucza Tamas, SAP Cloud ERP Division Lead, msg Plaut Hungary
  • Bartha Levente, Managing Director, msg Plaut Hungary

 

11:55-12:00 - Session wrap-up, Q&A

  • Peter Sperk, Head of Customer Advisory, SAP Austria

12:15-12:30 - Workflows that work wonders—powered by SAP AI

  • Vit Nohejn, BDC Sales, SAP CEE
  • Tomasz Zubrzycki, HCM Customer Advisory, SAP CEE

 

12:30-13:00 -  Leading with SAP GROW & GROW Fast for Volume Success with Business Suite in the Mid-Market

  • Alena Sysoi, GROW FAST Sales Expert, SAP CEE
  • Pavel Penaz, Global Head of Business Suite Portfolio, SAP Partner Excellence Center

 

13:00-13:15 - IBM Cloud. New chapter in our life-long partnership

  • Maciej Gruczyński, Business Development Leader IBM NCEE

SAP Business AI in Action

  • Christian Glück, Architecture Advisor & AI Ambassador, SAP
  • Katrin Dias Assis, Innovation Lead, SAP MEE PES

14:30 - 14:55 -  Future‑Ready Industries: Where AI Takes the Lead in 2026

  • Domen Rakovec,  Head of Professional Services Industry, SAP MEE
  • Iliana Lazarova, Regional Industry Lead for Consumer Products, SAP MEE
  • Stefan Groendahl, Head of Discrete Manufacturing Industry, SAP MEE
  • Stefan Sauer, Head of Industry Team, SAP MEE

 

14:55 - 15:15 - SAP AI strategy - from show case to agentic AI - lead with Value. Close with Confidence.

  • Tina Vidergar, Head of Business AI, SAP CEE
  • Jozek Gruskovnjak, Director Value Advisory, SAP MEE

 

15:15 - 15:30 -  The Circle of Trust: Elevating competitive advantage through strong ethics and compliance

  • Katarzyna Felis, Field Compliance Officer, SAP

14:30 - 15:05 - Accelerating RISE Transformation with SAP's AI-powered integrated toolchain

  • Sviatlana Nepeina, Solution Advisor, SAP Signavio & SAP LeanIX
  • Jens Hildenbrand, Ecosystem Development Manager for SAP Business Transformation Management, SAP CEE & Switzerland

 

15:05 - 15:30 - Evolution of SAP Services: new portfolio and commercial model in 2026 

  • Ara Aguzumtsyan, Head of SAP Customer Services and Delivery, SAP CEE

 

15:30 - 15:40 - Closing session

  • Peter Sperk, Head of Customer Advisory, SAP Austria