SAP Innovation Talk for Customer Experience

Today, Sales, Marketing, Commerce and service teams often operate with different systems, different data, and different priorities. It slows decisions, creates gaps in the customer journey, and makes true collaboration hard.

This session explores a simple, practical vision for what comes next: teams supported by shared insights, real-time signals, and AI agents that remove friction instead of adding to it. With SAP CX and Joule Agents, the goal isn’t to replace how you work, it’s to connect what already exists so each team can act with more clarity, speed, and confidence. As the keynote opening CX Week, it introduces a clear, practical vision for unified engagement.

Join us to see how a unified approach can help your organisation move from parallel efforts to coordinated action, and how AI can support - not overwhelm - the way you engage customers today.