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Welcome to SAP CX LIVE: Exec Connect!

Days	Hours	Minutes	Seconds

2024-11-13T08:30:00.000Z

Join us at SAP CX LIVE: Exec Connect on November 13, 2024 at Data Space Berlin and learn how you can create more customer value and efficiency by connecting customer experience technologies with ERP and other industry solutions. Understand how generative AI impacts your role as a business leader to enable more effective commerce, sales, service and marketing teams.

Adapt to your customers' changing needs and expectations with composable CX solutions built on feature-rich, future-proof foundations. Empower your customers by turning data into actionable insights and delivering a seamless, personalized customer experience.

Learn from other technology leaders, partners and experts and share ideas, best practices and strategies. Don't miss the opportunity to get great networking opportunities and hear exciting customer success stories.

Pre-evening event: We warmly invite you to join us on the evening of November 12, 2024, starting at 6:00 PM in SAP Data Space, to actively engage in networking with your peers and SAP experts. Our featured guest, Peter Pirner from the CX Talks podcast, will share his insights in a lecture titled "From Mixed Signals to Meaningful Connections: Cracking the Customer Code"

Special Guest

Peter Pirner

CX Advisor, Speaker, CX Coach, Creator & Podcast Host

CX-Talks

Agenda

08:30 am - Welcome

Check-In & Registration

09:00 am - Opening remarks from leadership team

Geert Leeman, Global CRO, SAP CX

09:15 am - Enabling Omni-Channel CX Revolution: BSHs One Consumer Platform

Rainer Jersch, Head of B2C Analytics & Marketing, BSH Home Appliances Group

Following the claim to “improve quality of life at home”, BSH‘s SAP-powered CX engagement platform enables access to a multi-brand home appliance and smart home ecosystem with single sign-on and unified account management, integrated across channels and touchpoints and empowering a seamless omni-channel purchase, smart home & service experience!

10:00 am - 11teamsports - From Strategy to Customer Experience Excellence

Ralf Fässler, CEO, 11teamsports Group

Who would be a better customer, after a sports year 2024 with EM and Olympics behind us to talk about digital transformation? The digital transformation of the CX landscapes of 11teamsports aims to increase the efficiency of the organization while ensuring the scalability of the organization in an extremely difficult economic situation to enable profitable growth. 11teamsports shows how you will further increase efficiency and customer orientation.

10:30 am - Coveo Customer Story

11:00 am - Networking, Expo Area & Lunch

Take the break to network with your peers and learn more about our intelligent SAP CX solutions and Business AI in our Expo Area!

12:30 pm - AI Panel disussion hosted by Verena Schlüpmann, K5

Andreas Augustin, Head of Digital Customer Experience, Blue Tomato GmbH

Verena Schlüpmann, Managing Director, K5 GmbH

01:15 pm - Unlocking Content with Generative AI at MyHammer: A Deep Dive

Tom Busam, SEO Specialist, Instapro

Christian Kemptner, ISV Alliance Manager, Contentful

Learn how AI-driven content creation and smart keyword optimization have empowered MyHammer to boost search rankings, increase organic traffic, and stay ahead in a highly competitive market. This talk will be highlighting the business impact and strategic value of AI-powered SEO in driving growth and operational efficiency. Don’t miss insights that can transform your digital strategy!

01:45 pm - MACO Group: Efficient Sales Transformation

Florin Guma, Chief Digital Officer, MACO Group

With thousands of global customers and 25,000 products associated with 40,000 components, door and window seller MACO Group has a wealth of data. The construction industry has been disrupted by global events, prompting MACO to digitize its operations for more efficient and effective sales. Learn how MACO’s transformation involved combining its SAP S/4HANA and CRM capabilities with SAP Sales Cloud, enabling it to move faster and with greater accuracy.

02:30 pm - Closing Keynote

Kai Stübane, Regional CRO, SAP CX

03:00 pm - Coffee & Networking

Want to learn more about our intelligent SAP CX solutions and business AI? Our experts and partners are ready for you...

04:00 pm - End

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Speakers

More speakers to be announced...

Rainer Jersch

Vice President - B2C Data, Analytics, XM & Marketing Solutions

BSH Home Appliances Group

Ralf Faessler

CEO

11teamsports Group

Deria Spalek

Senior Strategic Projects and Marketing Consultant

SAP

Kai Stuebane

Solution Chief Revenue Officer MEE

SAP Customer Experience

Geert Leeman

Global Chief Revenue Officer

SAP Customer Experience

Tom Busam

Search Engine Optimization Specialist

Instapro

Andreas Augustin

Head of Digital Customer Experience

Blue Tomato GmbH

Verena Schlüpmann

Managing Director

K5 - Future Retail

Florin Guma

Chief Digital Officer

MACO - Mayer & Co Beschläge GmbH

Cliff Reichardt

Regional Manager

Coveo

Christian Kemptner

ISV Alliance Manager

Contentful

Location

Data Space Berlin

The Data Space is a multifunctional event location in the heart of Berlin. It combines culinary and hospitality excellence with the innovative power and unique network of SAP. The 400 sqm location has state-of-the-art facilities and consists of a winter garden, an in-house restaurant, a studio and an outdoor terrace.