Simon Woodroffe OBE is the founder of the YO! brand - home to the internationally renowned YO! Sushi conveyor belt restaurants and YOTEL, the award-winning compact luxury hotel concept now operating globally.
After 30 years in the entertainment industry - producing rock 'n' roll stage shows for the likes of Rod Stewart and Stevie Wonder, and financing concerts for Nelson Mandela and Amnesty International - Simon channelled his instinct for experience into business. YO! Sushi launched as a full entertainment concept, and the brand has since expanded into hospitality and urban living with YOTEL and YO! Home.
Widely recognised as one of the UK's most compelling entrepreneurial voices, Simon was an original panelist on the BBC's Dragons' Den and was awarded an OBE in the Queen's Birthday Honours 2006 for his services to the hospitality industry.
Beyond business, Simon founded the YO! Foundation to support charitable causes close to his heart, and has partnered with The Times to offer a unique mentoring programme giving aspiring entrepreneurs access to his experience and network.
A natural storyteller, Simon brings an honest, cliché-free perspective on building a brand from the ground up - equally relevant to large corporates and start-ups alike.