Formats & Sites at CONNECT 2024
At CONNECT 2024, we continue to raise the game and bring you valuable insights. Get ready to explore these topics in proven and new formats. Aligned with our Partner Ecosystem Success Strategy, we will structure this year’s content in three tracks to cover all relevant business topics:

Track 1:

Innovation Powered by Business AI



From vision to reality: Embrace the power of the ecosystem by scaling process intelligence and vertical specialization through solutions, integrations and extensions, all underpinned by SAP Business Technology Platform and empowered by AI.

Topics include:

  • AI use cases, AI driven solutions, Joule, ChatGPT
  • SAP Business AI Partner commercial opportunity
  • Innovation with the new SAP BTP AI Hub
  • SAP Business Technology Platform
  • Software Partner Solution Success

Track 2:

Transformation of SAP Ecosystem



Leveraging the power of the ecosystem by letting partners function as a force

multiplier of SAP’s exponential cloud growth, enabled by Customer Value Journey focus and proven Customer Success practices.




Topics include:

  • NEW GTM models such as Partner-led territories
  • Customer Value Journey
  • Capacity build (Sales & Delivery)
  • SAP PartnerEdge Competency Framework
  • SAP PartnerEdge Program enhancements
  • Business Models incl. CCFlex, PMC…
  • Competitive & Market Insights (CMI)
  • GSSP engagement (Customer Adoption Program for Partners)

Track 3:

Enable Customer Transformation



Embracing the power of our ecosystem to realize short-term value by a strong solutions portfolio to serve customers of all sizes within various industries

with a spotlight on business AI embedded across the portfolio.




Topics include:

  • GROW & RISE with SAP
  • Industry Specific Cloud ERP
  • SAP Signavio & LeanIX
  • Supply Chain Management
  • Sustainability
  • Human capital Management
  • Spend Management and Business Network
Single Topic Sessions

“One topic, one session” is our guiding principle. For each of the three content tracks, there is a corresponding CONNECT Session and Roundtable you can participate in.

  • 20-minute keynote followed by 10-minute Q&A
  • 2:1 format
  • Innovative ideas, concepts, and perspectives
Round Table
  • 30-minute session
  • Dialogue-oriented open discussion
  • Intense and interactive exchange
Cross Topic Sessions

Next to our two single-topic sessions, we offer several cross-topic sessions for you to visit. Most sessions are well-established from previous years:

  • Inspiring thoughts, ideas, and concepts
  • Speakers are high-level SAP and external executives
  • Valuable insights on the SAP and partner strategy and trends
Master Class
  • 45-minute presentation and panel discussion
  • Insights in one main SAP topic per session 
Business Modelling
  • Sharing knowledge Partner-to-Partner
  • Presentation by Partners for Partners
  • Demonstration of innovative methods
Best Practice Club
  • Sharing knowledge and learnings
  • Presentation of use cases, success stories and failures
  • Focus is customer-centric and collaboration-centric

Market Unit Homebase


Each Market Unit – Germany, Switzerland, CEE - will have their own Homebase located in our Collaboration Square in Hall 3.


The three Market Unit Pavilions are the place where country-specific and cross-regional sessions are hosted, offering the perfect balance for exchange within the region while promoting cross-regional exchange with the other near-by pavilions.

Exchange Sessions

Our Exchange Sessions offer you the opportunity for more in-depth discussions with your peers or SAP experts and SAP sales colleagues. All bookable via our event platform which will be live well in advance of our event.

Talking Points
  • Undisturbed exchange in separated area
  • Discussions with a personal character between SAP and partners or partner and partners
Meet the Experts
  • Discussion round with a personal character between SAP experts & partners
Meet the Sales
  • Discussion round with a personal character between SAP Sales & Partners
Special Sessions available on several stages (NEW)
  • Inspired by TedTalks
  • 15-minute presentation with Q&A
  • Inspirational, groundbreaking, or innovative topics
Speak Up Session
  • Hosted by SAP experts or co-moderation with partners
  • Space for open feedback
Let´s CONNECT Session
  • Deep dive in topics that are highly rlevant for the individual market units  


More information on our agenda, the different sessions, and speakers will be available on this website soon. Stay tuned!


Register now for CONNECT 2024! Meet and connect with our great SAP partner community, get an in-depth understanding of SAP key topics, innovations and more. Let’s boost our business together!


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