Welcome to CONNECT 2024!


We are back again for SAP’s biggest partner event.
Join us in Berlin at STATION-Berlin from October 23 - 24 and look forward to enjoying two days of interactive sessions, inspiring talks, and lively discussions.


Preparations are moving fast, and October will be here pretty soon.

So, grab your Early Bird Ticket today – limited tickets available!

Get excited for:


  • the largest annual live event for SAP’s partner community
  • the opportunity to meet and network with more than 1,650 expected visitors, including partners, SAP executives, SAP experts, and SAP sales
  • a dynamic, collaborative forum where you can exchange ideas and adress concerns
  • interactive formats with a focus on the Transformation of SAP Ecosystem 
  • great room concepts perfectly fitted for connecting, collaboarting and getting inspired


Register and join us for CONNECT 2024 from 23 - 24 October in Berlin.

This is CONNECT 2024

WHAT does CONNECT have to offer


CONNECT is THE event to meet SAP experts, catch up with your peers and strengthen your business network. Content is king: Sign-up for talks, sessions, and discussion rounds to get first-hand, in-depth insights in SAP strategy.

Our hot topics of 2024 are:

  • Innovation Powered by Business AI
  • Transforming the SAP Ecosystem
  • Enable Customer Transformation


Our after-work plans? Let's celebrate our strong partner community in the evening and continue networking in a more relaxed setting.



WHO will you meet at CONNECT?


Our business is a people business.


During our two-day event you will meet key SAP partner stakeholders as well as many SAP executives, experts and sales representatives.


WHY is CONNECT the place to be?


At CONNECT, it’s all about contacts.


Maximize your business opportunities by leveraging great networking and matchmaking sessions. Our partner community grows stronger every day.


What´s new?


At CONNECT you will learn from experts, exchange ideas, and meet your peers from our ever-growing SAP partner community.

We scheduled many proven formats and offer new exciting ones.


Fancy a sneak peek?

Newbie Programm


CONNECT is THE event for our partner community to meet up, network, collaborate, and learn from each other. Dive into our formats for novice partners and participants now! See our Newbie Program for details.

Young Talent Program


Young talents are the future of our community. Are you a young talent? Our new Young Talent Program is just for you! Join us and start exchanging with your peers! See our Young Talent Program for details.

New Formats


Get to know our Best Practice Club, a great platform for partners to share best practices and exchange ideas. Learn more about this and our other new formats here.  

Ticket Pricing 2024


For the first time, we offer four ticket types. Please check all prerequisites prior to buying your tickets.

Early Bird Ticket


For quick decision-makers we have a limited number of Early Bird Tickets available – first come, first served.

Be one of the lucky ones and get one of only 220 Early Bird Tickets for €1,290!


Get your Early Bird Ticket here.  


Standard Ticket


Missed the Early Bird? No worries.

Our Standard Ticket is available for €1,390!


Tickets will be available until October 11.  

Late Bird Ticket


For those who want to keep their options open, we created our Late Bird Ticket for €1,590.


After October 11, only Late Bird Tickets will be available.

Additional Tickets

Young Talents Ticket


We would like you to bring your young talents along and offer a reduced price for them joining CONNECT. Be quick, register your young talents and get their ticket for only €449 – only limited tickets available and prerequisites apply!

Is your employee eligible for a Young Talent Ticket? Go to our Young Talent Program to learn more about this format and check all prerequisites prior to booking.

Additional Tickets

Pre-Event Dinner Ticket


Just like last year, we will kick off CONNECT 2024 with a Pre-Event Dinner on October 22.


For just €89 you can interact and connect with other industry professionals as we gear up for two action-packed days ahead. Learn more about the Pre-Event Dinner here


STATION-Berlin | Berlin

Luckenwalder Str. 4-6, 10963 Berlin


Our venue STATION-Berlin is situated in the heart of Germany´s capital. Its size, facilities and beautiful architecture are simply perfect for our two-day summit. We have booked three halls in total – giving us a generous amount of space for various stages, sitting areas, and working stations. Once again, we have carefully chosen a venue with a lot of natural light and an open room to allow participants to move freely and naturally from session to session.

Sneak peak: Venue Entrance


Our venue is just a five-minute walk from the metro station Gleisdreieck, which can be reached via the U1, U2, and U3 lines.

There is no public parking space available at the venue! For an easy, environmentally friendly, and economical journey, we recommend the event ticket offered by Deutsche Bahn.


Learn more by clicking on the button below! Once in Berlin, use the metro system to reach STATION-Berlin.


Hotel Recommendations

We put together a few hotel recommendations which you can find below. Please note that there are no hotel allotments for the event. Each attendee must make their own hotel reservations.

New Programs in 2024


For the first time we will have formats with a focus on young talents and newcomers. Check out the programs below – these exclusive offers might be perfect for you, your colleague or employee!

The CONNECT Young Talent Program

With our Young Talent Program young professionals can get reduced tickets for CONNECT 2024. We would like to encourage all profession levels to network and give young talents the much needed insight into industry trends and our partner community.

The Young Talent Ticket includes access to Day 1 and Day 2 of CONNECT 2024.


The following prerequisites apply:

  • Only 100 tickets are available – first come, first served.
  • A young talent can only have a maximum of three years of professional experience – this covers positions such as trainees, graduates, or juniors.
  • Persons eligible cannot be older than 28 years. Their age will be checked on-site, please carry a valid ID.
  • Every SAP partner can register a maximum of 2 young talents.


The CONNECT Newbie Program


For CONNECT newcomers we set up a Newbie Program to make their first visit to CONNECT as enjoyable as possible. The program includes additional information in advance and on-site for all first-timers.

Pre-communication includes: A 45-minute virtual “How-to-CONNECT” webinar, two weeks prior to the event. During the webinar, participants will get agenda insights and an overview of the venue, including a virtual walk-through. The webinar will be hosted by SAP employees and SAP partners, including a Q&A section.  


On-site communication includes: A Welcome Session on Day 1, including a special address and deeper insight into the agenda. Further, guided tours before the main event program as an introduction and overview. And finally, a venue walk-through.

Pre-Event Dinner


Join fellow attendees for a laid-back evening of networking at some of the best restaurants in Berlin during our Pre-Event Dinner. SAP Market Unit Heads will host the dinners. Each Market Unit region will have their own restaurant to allow partners and their SAP contacts to communicate in their preferred language. Tickets are limited and will be allocated on a first-come, first-served basis.  

Be sure to check the listed topics beforehand and choose from those matched to your respective market unit. Once you've made your booking, there are no changes possible, so choose wisely!  



Discover the SAP Partner network on LinkedIn


Network with the SAP Partner Community on LinkedIn and stay up to date on SAP solutions, business opportunities and exciting events.


Do you have any questions?

Or call us at +49 6221 / 73902-55.
You can reach us workdays from 10:00 am – 3:00 pm.
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