Carsten and Thomas will highlight the positive impact of Customer Success Days for attendees, showcasing growth in consumption and additional use cases. They will share success stories where their efforts in 2024 made a significant difference in customer outcomes. Looking ahead, they will present strategy for 2025, detailing how Customer Success Managers and Customer Advisory will continue driving even greater success for our customers in the year ahead.

Thomas Duschek, CRO Business Technology Platform MEE, SAP

Carsten Kress, VP Business Technology Platform MEE, SAP

Introducing our sponsoring partners

Gledis Lushaj, Strategic Partner & Engagement Lead BTP MEE, SAP 

Transforming Business Processes with Clean-Core Implementations – SAP BTP@SHERPA X

As part of the SHERPA X Program Siemens is undergoing its biggest Business Process Transformation to date. During this Keynote you will learn how SAP BTP supports us on our Transformation Journey on the example of the Share Based Payments Process – our first productive Use Case on SAP BTP.

Maximilian Müller, Specialist Financial Value Flow, Siemens AG

Cloud Transformation Journey of Zalando Payments - Report on challenges, experiences and goals

Zalando Payments, as a financial services provider, is subject to the regulatory and compliance requirements of BaFin. At the same time, like all other market participants, it must meet the challenges of technological change (driven by AI and other technological innovations). In this environment, Zalando Payments must offer cost-covering and profitable solutions that at the same time provide customers with the best possible experience.

This article shows how Zalando Payments is facing these challenges. The transformation to the cloud is central to this. SAP BTP with the SAP HANA Cloud, the SAP Datasphere and the SAP Analytics Cloud are the essential elements of Zalando Payments' cloud strategy. The transformation is brought to life using selected use cases. The presentation gives a report on our challenges, experiences and goals on our cloud transformation journey.

Robby Finke, Zalando Payments

Me, Myself, AI

Mark Raben, CTO MEE, SAP

Analyze Pictures of Digital Portable Gas Detectors using AI Capabilities

Alexander Ohr, Professional Integration Management Tankfarm​, OMV AG

Experience the next level of Enterprise Automation with SAP   

Experience the latest enhancements using SAP Build, SAP Integration Suite, and SAP Signavio solutions together. Drive your AI-powered business transformation by combining process analysis, process automation, and integration capabilities. Extend your approval processes with API-based integrations and leverage event-driven architectures, turn process insights & modeling outcomes into actions, and orchestrate your processes at scale in heterogenous landscapes.

Evgeniy Gorbunov, Product Manager – SAP Build, SAP

The BRAVE Path to Clean Core: Real-World Experiences from Siemens AG and Uniper SE

On your cloud-driven transformation journey, on of your challenges as IT Leader is to get the buy-in and secure budget from the Line of Business. The Clean Core is a purely IT-driven term and business leaders are only interested what is IN for them: agility, efficiency, ROI. Get inspired how the BRAVE approach helps companies to discover and re-imagine the use cases for improvement and innovation leveraging SAP BTP and learn from other customers in the industries how they are experiencing this approach.

Bronislaw Tultschin, Customer Success Partner for Innovation, SAP

Bringing Machine Learning into your business processes with SAP HANA Cloud’s embedded Predictive Analysis Library 

SAP HANA Cloud comes with several built-in engines to process and enrich your business data. In this session you can try out for yourself those built-in Machine Learning capabilities to implement SAP Business AI projects without having to extract any data. You will develop and execute hands-on a time series forecast with Business Application Studio (BAS) using the Predictive Analysis Library (PAL).

Andreas Forster, Chief AI/Machine Learning Expert, SAP

Stojan Maleschlijski, Principal ML Engineer, SAP

Leverage SAP HANA Cloud Vector Engine, GenAI Hub and CAP for building the intelligent data application

 By attending the session, you will gain practical experience using SAP HANA Cloud Vector Engine, GenAI Hub, SAP Cloud Application Programming Model, and other SAP BTP services for building intelligent data applications to enhance processes, improve decisions, and uncover new data insights.

Daniil Bolobonov, BTP Domain Advisor, SAP

Achieve Clean Core with SAP Build Code

In this break-out session, you will work through a set of exercises that highlight the capabilities of SAP Build Code with Joule AI copilot. We will go into detail on integration capabilities between SAP Build Code, SAP S/4HANA Cloud and SAP Build Apps in order to follow the Clean Core approach. The use case showcases a side-by-side extensibility in order to add functionality to your core system with a service and a UI application implemented with SAP Build Code and deployed to SAP BTP.

Marco Holzwarth, Senior Domain Advisor for SAP BTP, SAP

How to empower your business leveraging AI and SAP BTP

Understand how to start your journey to integrate AI into your business. With rapidly evolving and disruptive technologies such as AI, the landscape of ERP systems is poised for transformation. This raises questions about how ERP systems will evolve by 2030 and what roles play SAP.

Andreas Trinkl, Partner, AI@SAP Lead, Deloitte

Tristan Werner, Partner, SAP Analytics Lead, Deloitte

Mastering and successfully implementing your SAP BTP Strategy: Insights from the longstanding success story of Endress+Hauser and sovanta

Tommi Kramer, Head of AI & Data, sovanta

Andreas Buchdunger, Head of Division Demand and Innovation, Endress+Hauser

Deloitte Part 1 | AI Hackathon – Learn how to empower your business leveraging AI and SAP BTP

(This session consists of 2 parts: Part 1 AM & Part 2 PM)

Plug and play: Combine your human intelligence with SAP’s AI tech hands-on. In this session, you will take part in Deloitte‘s innovative lab format to get creative with SAP BTP and AI. Experience how to empower your business.

Ralf Pürner, Senior Specialist Lead, AI@SAP Expert, Deloitte

Sovanta Part 1 | Accelerating Innovation: From Business Requirements to Clean Core Implementation with SAP BTP

(This session consists of 2 parts: Part 1 AM & Part 2 PM)

In this hands-on session, we'll showcase how to swiftly turn business requirements into a scalable solution architecture using Human-Centered Design principles, while adhering to Clean Core principles. Through a live demonstration, you'll see how SAP BTP services accelerate both development and deployment. Experience the rapid creation of extensions with SAP Build Code (Joule), CAP, and FIORI Elements, followed by seamless deployment to SAP BTP. Learn how SAP BTP empowers you to innovate faster and more efficiently, from initial design to real-world implementation.

Thomas Bechberger, Lead UX Designer, sovanta

Sven Arndt, Head of Development, sovanta

Adesso | Clean Core as the basis for Business Agility: Practical Insights into the adesso Approach and the core Aspects of Clean Core

This breakout session will cover the following:

• Clean Core drives business value by utilizing up-to-date governance and technology standards, supported by practices which need to be adapted to the needs of customer.
• Key cornerstones for a successful clean core design and implementation in various customer situations will be shared.

Realizing Innovative Use Cases with SAP Business AI: Insights and Customer Stories

This breakout session will also cover:

• SAP Business AI offers a variety of possibilities for process optimization, content creation, and improving customer experiences.
• Innovative solutions that leverage the available SAP AI services are already being introduced by our customers today.

Simon Skalik, Senior Business Development Manager SAP, adesso

Christian Glomb, Senior Manager, adesso

Dr. Jan-Peter Hazebrouck, Director SAP Cloud Business Solutioning, adesso

Kevin Ludwig, Associate Business Development Manager for Marketing & Campaigns, adesso

Philipp Grätz, Senior Software Engineer, adesso

IBsolution | As easy as can be: Cross-Application Workflow Automation with SAP Build Process Automation

Discover how easy it can be to design and activate cross-application workflows of varying complexity using SAP Build Process Automation on the SAP Business Technology Platform, without requiring deep programming knowledge. In this session, you’ll explore the capabilities, integration options as well as the limitations of SAP Build Process Automation, and get your hands on the solution enabling you to assess how the service can help enhance the efficiency of your business processes.

Marwin Shraideh, Solution Architect, IBsolution

Scheer | Unlock the Power of SAP BTP: Streamlining IT Cost Allocation 
Join us for an interactive session featuring customer cases where Z-Code is replaced with an SAP BTP extension, embracing the Clean Core principle. Discover how automating IT cost allocation transforms operations. Manual processes with Excel, Z-programs, and data from cloud systems like SAP Analytics Cloud and Entra ID led to inefficiencies and errors. SAP BTP streamlines the process, offering global access and early cost center billing, reducing delays and boosting accuracy. Get hands-on with Design Thinking exercises, where you’ll explore optimization opportunities tailored to your business. Walk away with actionable insights on how to leverage SAP BTP to drive efficiency and innovation in your organization.

William Martini, Head of BTP Cluster, Scheer

Deloitte Part 2 | AI Hackathon – Learn how to empower your business leveraging AI and SAP BTP 

(This session consists of 2 parts: Part 1 AM & Part 2 PM)

Plug and play: Combine your human intelligence with SAP’s AI tech hands-on. In this session, you will take part in Deloitte‘s innovative lab format to get creative with SAP BTP and AI. Experience how to empower your business.

Ralf Pürner, Senior Specialist Lead, AI@SAP Expert, Deloitte

Sovanta Part 2 | Accelerating Innovation: From Business Requirements to Clean Core Implementation with SAP BTP 

(This session consists of 2 parts: Part 1 AM & Part 2 PM)

In this hands-on session, we'll showcase how to swiftly turn business requirements into a scalable solution architecture using Human-Centered Design principles, while adhering to Clean Core principles. Through a live demonstration, you'll see how SAP BTP services accelerate both development and deployment. Experience the rapid creation of extensions with SAP Build Code (Joule), CAP, and FIORI Elements, followed by seamless deployment to SAP BTP. Learn how SAP BTP empowers you to innovate faster and more efficiently, from initial design to real-world implementation.

Thomas Bechberger, Lead UX Designer, sovanta

Sven Arndt, Head of Development, sovanta

Adesso | Clean Core as the basis for Business Agility: Practical Insights into the adesso Approach and the core Aspects of Clean Core

This breakout session will cover the following:

• Clean Core drives business value by utilizing up-to-date governance and technology standards, supported by practices which need to be adapted to the needs of customer.
• Key cornerstones for a successful clean core design and implementation in various customer situations will be shared.

Realizing Innovative Use Cases with SAP Business AI: Insights and Customer Stories

This breakout session will also cover:

• SAP Business AI offers a variety of possibilities for process optimization, content creation, and improving customer experiences.
• Innovative solutions that leverage the available SAP AI services are already being introduced by our customers today.

Simon Skalik, Senior Business Development Manager SAP, adesso

Christian Glomb, Senior Manager, adesso

Dr. Jan-Peter Hazebrouck, Director SAP Cloud Business Solutioning, adesso

Kevin Ludwig, Associate Business Development Manager for Marketing & Campaigns, adesso

Philipp Grätz, Senior Software Engineer, adesso

IBsolution | As easy as can be: Cross-Application Workflow Automation with SAP Build Process Automation 

Discover how easy it can be to design and activate cross-application workflows of varying complexity using SAP Build Process Automation on the SAP Business Technology Platform, without requiring deep programming knowledge. In this session, you’ll explore the capabilities, integration options as well as the limitations of SAP Build Process Automation, and get your hands on the solution enabling you to assess how the service can help enhance the efficiency of your business processes.

Marwin Shraideh, Solution Architect, IBsolution

Scheer | Unlock the Power of SAP BTP: Streamlining IT Cost Allocation 
Join us for an interactive session featuring customer cases where Z-Code is replaced with an SAP BTP extension, embracing the Clean Core principle. Discover how automating IT cost allocation transforms operations. Manual processes with Excel, Z-programs, and data from cloud systems like SAP Analytics Cloud and Entra ID led to inefficiencies and errors. SAP BTP streamlines the process, offering global access and early cost center billing, reducing delays and boosting accuracy. Get hands-on with Design Thinking exercises, where you’ll explore optimization opportunities tailored to your business. Walk away with actionable insights on how to leverage SAP BTP to drive efficiency and innovation in your organization.

William Martini, Head of BTP Cluster, Scheer