SAP and partners at EuroShop

In retail, every encounter is an opportunity to win customers. Whether at the shelf, on the screen, or at the doorstep—every touchpoint shapes brand perception and influences loyalty and future purchasing decisions. Successful retailers know their customers everywhere: They understand what they want, when they want it—and deliver seamlessly across all channels.

But getting close to the customer demands intelligence. Data is often siloed, processes fragmented, and teams stretched. At the same time, agility has never been more critical—to react to market changes, protect margins, and secure customer loyalty in a challenging environment.

SAP supports more than 14,000 retail companies worldwide—from emerging brands to global enterprises. With 50 years of industry expertise and the world’s most powerful business data, we connect customer experience, fulfillment, assortment management, and planning into an intelligent whole. AI-powered SAP solutions deliver the insights retailers need to better understand their customers, manage inventory precisely, and create connected shopping experiences that strengthen loyalty and drive profitable growth.

Visit us and our partners at EuroShop 2026—and discover how SAP empowers both large enterprises and small and medium-sized businesses in retail with innovative technologies.