Blogs: SAP at HANNOVER MESSE 2024

Pre-Event Interview Blog: SAP at HANNOVER MESSE 2024


KUKA and SAP showcase

ways to “outcome-based

business models”

Dr. Christian Liedtke, Head of Strategic Alliances, KUKA

What makes manufacturing companies more flexible and resilient? How can they generate new value? In our pre-event interview, Dr. Christian Liedtke, Head of Strategic Alliances, KUKA, explains why he is excited to attend HANNOVER MESSE 2024.

 

As one of the world’s leading suppliers of intelligent automation solutions, KUKA offers customers everything they need from a single source. From robots and cells to fully automated and connected systems. Meet one of KUKA’s robots at the SAP Booth E17 at HANNOVER MESSE!

 

The world of automation is stunning – and manufacturers of all sizes know: Automation is king. As Head of Strategic Alliances at KUKA, Christian Liedtke is thinking of new ways: Isn’t it more efficient for manufacturing companies to loan or rent robots rather than buying them? Even further: Can cross-company partnerships enable new business opportunities by establishing an outcome-based business?

Out-of-the-box-thinking works only with innovative partners.
Give it a try!

Dr. Christian Liedtke, Head of Strategic Alliances, KUKA

Christian Liedtke quickly found a partner in SAP for this new KUKA way of thinking. Together, they designed a showcase in the SAP Experience Center in Walldorf. Using real live data from a robot at the KUKA production in Augsburg, they verified the possibilities for KUKA to create an outcome-based business supporting financial flexibility, profitability and resiliency.

 

“Do you remember when buying office printers was not as attractive as renting them? This change came basically overnight. We want to be prepared if this change happens in automation as well”, Christian Liedtke described this innovative initiative with SAP.

 

“Nothing is more exciting than meeting in person and sharing thoughts to master current and future challenges in manufacturing”, Christian Liedtke says, “and HANNOVER MESSE is the ideal place to connect”. He is convinced that the “power of partnerships” like the ‘Open Industry 4.0 Alliance’ KUKA started in 2018 with SAP, and the ‘Manufacturing-X’ network can create synergies and value for businesses of every size.

Join us for Christan Liedtke’s session:

Outcome-based business – KUKA’s path to new business models

Wednesday, April 24, 14.00–14.24 • Live Forum at the SAP Booth E17 in Hall 15
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