Blog article by Dominik Wagner
Head of SAP at Fujitsu Germany
SAP at HANNOVER MESSE 2026
April 20–24, 2026 | Hall 15, Booth F08
In today's data-driven economy, companies sit on veritable treasure troves of data. But all too often, this potential remains untapped. Fragmented data silos, historically grown IT landscapes, and manually maintained interfaces make it difficult to gain a holistic overview. This not only slows down operational processes, but also delays critical decisions and makes it difficult to introduce new, AI-supported automations. The result: inefficiency, missed opportunities, and a limited ability to respond quickly to market changes. Beyond mere automations, the lack of a cohesive data strategy hinders the development of entirely new business models, impedes innovation, and prevents a truly proactive and adaptive enterprise. It's not just about optimizing what currently exists, but about unlocking capabilities that were previously inconceivable.
From data silos to intelligent data layers
The challenge is to bring these heterogeneous data sources—whether from cloud applications or on-premise systems, from SAP or third-party providers—together in a uniform, understandable form. This is where a new approach comes in: instead of replacing existing applications, companies are establishing a higher-level, intelligent data layer. This creates a semantic layer that consolidates all relevant business data and places it in a meaningful context. Data is not physically copied, but intelligently shared, ensuring that information is always up to date, highly efficient, and maximally secure. This central platform creates a single source of truth that enables real-time insights and forms the basis for informed decisions.
The advantages are obvious: centralized data management optimizes IT security, promotes compliance, and strengthens data governance. Companies benefit from high scalability and flexibility thanks to the cloud-native architecture, which supports multicloud and hybrid environments and grows with requirements. Cross-departmental collaboration is promoted as teams have direct access to all the data they need, which greatly accelerates processes and enables innovative business cases.
Artificial intelligence as an accelerator for business operations
Only on this integrated and cleaned data basis can artificial intelligence (AI) unfold its full potential. An intelligent AI assistant that understands complex business relationships becomes an indispensable tool for optimal business operations. This assistant goes far beyond mere analysis: it provides precise, context-sensitive recommendations, creates automated reports, and can even make concrete suggestions for operational measures.
Imagine the AI assistant acting as a proactive agent that independently performs tasks in financial planning, supply chain management, human resources, or customer service. For example, it can automatically compile data for end-to-end financial planning by seamlessly integrating sales figures, production costs, and capital expenditures from different systems. Manual reconciliation processes are eliminated, planning is carried out accurately in the shortest possible time, and decision-making is significantly accelerated. This enables a high degree of automation and optimizes all business processes.
This is precisely where solutions like SAP Business Technology Platform (BTP), particularly with components like the SAP Datasphere (formerly SAP Data Warehouse Cloud), come into play. These platforms are designed to address these complex data integration challenges by providing a comprehensive suite of tools for data management, analytics, and application development. The SAP Business Data Fabric concept, built on top of Datasphere, emphasizes breaking down data silos and creating a unified data experience. A key advantage here is the built-in semantics derived from SAP's extensive business process knowledge. This means that data from SAP S/4HANA or other SAP applications is not just integrated; it's understood in its business context from the start, significantly simplifying data modeling, analysis, and the deployment of intelligent applications. This semantic understanding ensures that insights are not only accurate but also directly actionable within the business suite, driving efficiency and empowering innovations beyond simple automations to entirely new business paradigms.
Agility and innovation for the future
The implementation of such an intelligent data platform, which is inextricably linked to AI capabilities, is driving digital transformation forward at a rapid pace. It gives companies the agility to respond quickly to market data and customer needs, promotes the development of new products and services, and optimizes the use of existing IT investments. By integrating existing systems and providing a cost-efficient model, the value added by existing IT is increased enormously.
Ultimately, it creates a sustainable foundation for innovation. This highly scalable and flexible platform is the key to achieving long-term strategic goals and optimally preparing companies for future challenges. Those who manage their data more intelligently today and enrich it with AI in a thoughtful manner are actively shaping the business operations of tomorrow.
Author: Dominik Wagner is an SAP expert with over 10 years of experience in SAP consulting and implementation. As Head of SAP at Fujitsu Germany, he is responsible for providing strategic advice to customers and developing customized solutions.
Previously, he served as Head of Uvance Presales and Head of SAP Industry Presales at Fujitsu, where he gained extensive experience in advising customers on digital transformation with SAP solutions. Dominik has a deep understanding of the SAP landscape and broad knowledge of various SAP modules, particularly in the financial sector.
Visit Fujitsu at the SAP booth (Hall 15 | F08) at HANNOVER MESSE to learn how Fujitsu is revolutionizing your business processes and unlocking untapped potential with intelligent data platforms and AI!