Visit SAP at
HANNOVER MESSE 2026
Trusted orchestration.
Smarter execution.
April 20–24, 2026 | Hall 15, Booth F08
Manufacturing is at an inflection point: In this environment of rising costs, global competition, and the rapid rise of AI, SAP and our global ecosystem of partners provide a clear path forward.
Join SAP at HANNOVER MESSE to discover how our Business AI-powered manufacturing and connected supply chain solutions help businesses turn market pressures into new opportunities and bring out their best.
Operating as one connected enterprise enables manufacturers to manage complexity, adapt continuously, and deliver the reliable, responsive outcomes customers expect. Meet us at HANNOVER MESSE to:
- Learn about connected and adaptive manufacturing and supply chain solutions.
- Explore new ways to ensure business continuity with intelligent orchestration.
- Discover how Business AI optimizes everyday operations.
Come and connect with SAP specialists and industry-leading partners to hear how improved execution, trusted data, and connected processes enable better outcomes for your entire business.
We would love to meet you in Hannover!
Dominik Metzger
President, CPO SAP Supply Chain Management
SAP
Hagen Heubach
Chief Marketing Officer Supply Chain Management
SAP
Nadine Kanja
Global Head, Industry Business Unit, Automotive, SAP
Catena-X e.V. Member of the Board
Matthias Deindl
Head E2E Product Management
Discrete Industries
SAP
Santina Franchi
President Corporate & GROW
SAP
Sayan Bose
Global Head - Industrial, A&D Manufacturing Industries
SAP
Dominik Metzger
President, CPO SAP Supply Chain Management
SAP
Hagen Heubach
Chief Marketing Officer Supply Chain Management
SAP
Ralf Vath
SVP, General Manager Discrete Industries
SAP
David Vallejo
Vice President, Head of SCM Innovations Product Marketing
SAP
Ralf Lehmann
VP& Global Head Product Marketing, Design and Manufacturing
SAP
Saundra Maus
Growth Officer SAP Germany
SAP
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Hear from our customers
Bühler: Simplifying factory processes with SAP Digital Manufacturing
CENTILLION: Freeing teams to innovate by moving ERP systems to the cloud
Auto Ribeiro: Intelligent planning and better resource management with SAP S/4HANA Cloud, public edition
RAUMEDIC: How a “bold, curious” tech approach led to success
LINKIN: Factory of the future with SAP Cloud ERP Private
Get insights from our partners, read blog articles:
FIND SAP EXPERTS OUTSIDE OUR BOOTH
Industrial AI: From Strategy to Scale
20.04.2026 | 11:00–12:00
Hall 25, Center Stage
Notable panelists include:
Friedrich Merz, Federal Chancellor of Germany
Roland Busch, CEO, Siemens AG
Timotheus Höttges, Chairman of the Board, Deutsche Telekom AG
Christian Klein
Chairman of the Board
SAP SE
Powering Industrial AI with Trusted Data: How SAP and Snowflake Unlock Business Innovation
Join us on Monday, April 20
Hall 26, Booth E43, Expert Stage 1, Solution Lab Automation & Digitalization
16:30–16:45 (plus 15 minute Q&A)
Speakers:
Martin Gutberlet, Industry Principal Manufacturing, Snowflake
Daniel Krampe, Solution Expert Industrial Manufacturing, SAP
70th TCS Forum: Physical AI in Manufacturing From Adoption to Scaled Impact
Panel discussion
21.04.2026 | 17:30–18:15
Hall 25, Center Stage
Sayan Bose
Global Head - Industrial, A&D Manufacturing Industries
SAP
Manfacturing-X on the Expert Stage
Why Manufacturing-X? USPs of Manufacturing-X data spaces
22.04.2026 | 10:00–10:20
Hall 26, Solution Lab (E43),
Expert Stage 1
Featuring SAP experts:
Nadine Kanja
Global Head Industry Business Unit Automotive, SAP SE
Per-Henrik Addicks
Chief Architect Manufacturing-X (data interoperability), SAP SE
Manufacturing-X as a One-Stop Solution in Data Spaces
22.04.2026 | 11:40–12:00
Hall 26, Solution Lab (E43),
Expert Stage 2
Featuring SAP expert:
Per-Henrik Addicks
Chief Architect Manufacturing-X (data interoperability)
SAP SE
Masterclasses
CFO Meets COO: Integrated Steering Instead of Isolated Optimization
22.04.2026 | 12.15–13.15
Hall 26, Solution Lab (E43),
Masterclass 2
Featuring SAP expert:
Thomas Vorhauer
Architecture Advisor Cloud ERP & Supply Chain
SAP
Supply Chains of 2035: Rethinking Manufacturing
22.04.2026 | 16.45–17.45
Hall 26, Solution Lab (E43),
Masterclass 1
Featuring SAP expert:
Dr. Florian Diehlmann
Senior Consultant Digital Supply Chain
SAP
Process Excellence Circle 2026
22.04.2026 | 09.30–16.00
Hall 26, in the Solution Lab
The Circle provides a structured journey of knowledge across the entire digital value chain — from ERP, PLM, and MES to SCM and cross-functional excellence. For the first time, it will be held at HANNOVER MESSE, where the MES Conference is now fully integrated. Participants will move through each station of the Circle, gaining a comprehensive, end-to-end view of processes, technologies, and best practices.
Don’t miss our special Guided Tour at the SAP booth (Hall 15) 16:30–17:00 following the event! No upfront registration is required for the tour, just meet us at the Guided Tours counter.
Hear from Gina Vargiu-Breuer, CPO at SAP
Skills Are the New Currency: How AI Is Redefining Work and Talent
24.04.2026 | 13.10–13.25
Hall 25, Center Stage
Gina Vargiu-Breuer
Chief People Officer
SAP SE
Leading Change in the Digital Era: The New World of Work
24.04.2026 | 13.25–14.05
Hall 25, Center Stage
- CK
- Snowflake
- TCS Forum
- Topic stage
- Masterclass
- Process Excellence Circle
- Gina Vargiu-Breuer