SAP Connect Day Oman
6 October 2026 | 8:00 AM - 4:00 PM | W Muscat
AI is rewriting the rules.
YOU are rewriting expectations.
The market is moving faster than ever — and slowing down isn’t an option.
SAP Connect Day Oman will take place at the W, Muscat, on the 6th of October, where we’ll redefine the rules of the game together. Whether you’re a CEO, CFO, CIO, CPO, CHRO, CSCO, or CMO, this is your pathway to the future of your industry and your organization. Join like-minded pioneers from across the region to explore bold ideas, exchange hard-won lessons, and chart a course for intelligent, sustainable, and resilient enterprises. Come ready to challenge conventions and spark the next wave of growth.
Keynotes that challenge your assumptions — not the usual comfort-zone storytelling.
5 parallel events each dedicated to a core business functions (Finance & Procurement, IT, Supply Chain, Human Resources, Sales & Marketing).
Live AI and cloud demonstrations that challenge your impossible.
Peer to peer conversations about what’s working, what’s failing, and what’s coming next.
Industry and Line-of-Business sessions that cut out the fluff and focus on real challenges and outcomes.
Keynote Agenda
Sergio Maccotta – Senior Vice President, MEA South, SAP
Waheed Al Hamaid: Digital Enterprise Solution Manager, Petroleum Development Oman
Yaqoob Al Hattali: Head of ICT, Energy Oman
Abdullah Al Balushi: Chief Information & Business Intelligence Officer, The Zubair Corporation
Timo Elliott – VP Marketing, Global Innovation Evangelist
Samantha Demoss - Partner, Deloitte Middle East
SAP Connect Day
for Data & IT
SAP Finance &
Spend Management
SAP Connect Day
for Supply Chain
HR Connect
SAP Connect Day
for CX
Keynotes Speakers
Sergio Maccotta
Senior Vice President
MEA South
SAP
Alaa Jaber
Managing Director, FGM
SAP
Timo Elliott
VP Marketing
Global Innovation Evangelist
SAP
Waheed Al Hamaid
Digital Enterprise Solution Manager
Petroleum Development Oman
Yaqoob Al Hattali
Head of ICT
Energy Oman
Samantha Demoss
Partner
Deloitte Middle East
Abdullah Al Balushi
Chief Information & Business Intelligence Officer
The Zubair Corporation
Venue
Sponsors
Diamond
Platinum
Gold
