Localization Virtual Summit 2021

October 20 | 12:00 – 14:30 GMT+4

Welcome to SAP MENA Localization Virtual Summit 2021

Adapting the Intelligent Enterprise to Local Needs Worldwide



Being mindful of the changes in legislation is the first step to succeed in a constantly changing business environment.


Join us on October 20 for the 2021 edition of the Localization Virtual Summit, where we will share updates on the latest legal changes applicable to MENA and provide you with a comprehensive overview of the various SAP delivered localization functions and those planned for future release. You will gain valuable insights into SAP localization solutions that can help you accelerate your digital business transformation at a global level.


Meet our experts at this one-day event and discover how you can make the best out of the localized solutions for MENA in the areas of Human Experience Management, Finance, and Logistics.


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Elvira Wallis
Senior Vice President and Global Head of SAP Globalization Services


Elvira helps global companies thrive in the digital age. A recognized business executive, software engineer, and thought leader, she currently leads SAP Globalization Services as Senior Vice President and Global Head.  Together with her global team of experts, Elvira enables businesses to succeed locally and globally.

Fabio Serrano
Head of Product Management, EMEA South and MENA, SAP Globalization Services


Fabio is Head of Product Management responsible for EMEA South and MENA region. He has joined SAP 15 years ago and worked with localisation since then across different products and regions.

Sudhir Makam R
Head of GS MENA, Product Owner HCM, SAP Globalization Services


Actively pursuing opportunities and ideas to support and promote customers in their digitization journey by ensuring legal compliance. Responsible for the Development, Operations and Maintenance of ERP and HCM cloud products for MENA.

Negar Naderi
Product Manager at SAP Globalization Services


Negar manages the SAP HCM Products localization, focusing on the core HR and Payroll. She has over 12 years of experience in the software application arena, Project Management and Product Management across different industries and regions.


Ahmed Khalifa
Product Manager at SAP Globalization Services


Ahmed manages SAP Products Localization in SAP MENA South in the areas of taxation, logistics, e-invoicing, and statutory reporting. Ahmed helps SAP customers to run compliant in the Private and Public Sectors with over 20 years of experience in the software industry, product development, and product management.

Mohamed Latif 
Product Manager at SAP Globalization Services


Mohamed has 20+ years of rich experience in core finance, consultation, and localization. He leads the delivery of localized solutions for SAP S/4HANA, which helps customers in SAP MENA North region. In his current position, he manages localization requirements for the private and public sector in areas such as VAT, e-invoicing, and “cash to accruals” transformation for the Saudi government. 

Prateek Tripathi
Development Manager and Chief Product Owner at SAP Globalization Services 


Prateek drives SAP Document Compliance product portfolio for SAP Globalization. He is leading high-performance teams in the area of Electronic Invoicing and SAP Cloud Application development. 

Neetu Narang
Product Owner & Development Lead MENA at SAP Globalization Services


Neetu is responsible to localize SAP FIN products to help customers comply with legal mandates while also adding value to the MENA region customers by incorporating the local business flavor into the product. She comes with over 15 years of experience at SAP, with expertise in localizing SAP products across the Private and Public sector for MENA and other regions.

Hany Zanaty
Product Manager at SAP Globalization Services


With more than 20 years of experience in ERP and business applications field and rich knowledge about HR and Payroll best practices in MENA region he is helping customers to stay legally compliant during their human experience transformation journey.

Mohamed Shawky
Product Manager at SAP Globalization Services


Mohamed drives HCM Products Localization in SAP MENA with 16 years of experience in the software product engendering and helping SAP customers to stay legally compliant during their human experience transformation journey for both private and public sectors.

Daniela Goerke
Product Lead at SAP SuccessFactors


Daniela is Product Area Lead and part of the SuccessFactors Product Management organization. She is responsible for the product evolution of SuccessFactors Time Off and Time Tracking capabilities.

Ahmed Rady
Manager at Digital Transformation in PwC Middle East


SuccessFactors architect  with 10+  years of SAP hands-on experience. A solid knowledge in HR business processes, along with experience in more than 5 different Industries including public sector and  multinationals companies.

Abdalelah Alharbi
HXM Solution Advisor at SAP


Abdalelah is an accomplished human resources advisor with 8 years of experience in human resource digital solutions. He is expert in delivering HR digital transformation projects with SuccessFactors and HCM ERP in different industries. Abdalelah successfully delivered diffreant human resources digital transformation project, He was one of the leading pillars in human resources digital adoption initiative. 

Looking forward to seeing you there!

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