SAP will exhibit at

Mobile World Congress 2018

Barcelona, February 26 - March 1

Save the date to visit the SAP stand, attend the Live Theater sessions, tour our showcases and learn how global companies can Run Live in a connected world.
Review SAP @Mobile World Congress 2017

Couldn't attend MWC 2017?

This is your opportunity to see all the interviews and content sessions that happened during MWC in our SAP Theater.


Click HERE to see the recorded sessions or click in the box below to enjoy the onsite interviews.

Pat Bakey, President, Industry Cloud, SAP


Welcomed you to join us at Mobile World Congress 2017 to see, feel and understand the impact SAP solutions can have in your business performance.
This year in Barcelona February 27 - March 2, you had the opportunity to explore our Connected World showcases, get hands-on demos of our solutions, and meet 1:1 with SAP executives and experts to learn how we can uniquely help you and your business. 
Next year in Mobile World Congress 2018 (Hall 3, 3N31) you will be able to join us again and continue discovering Live Business, new showcases and much more.

Save the date on your calendar and visit our web site for updates!

Click in the link below to see some examples on how we engage with our visitors in the SAP stand @MWC2017... and get ready to visit us next year!
Live Digital Showcases 2017

Analyze the health and well being in real time of drivers for public transportation services to proactively react to potential problems 

Empower your C-suite with real-time business intelligence and ad hoc analysis. See the boardroom of tomorrow at the event

Effectively manage traffic patterns, generate insights on crime, analyze foot traffic and more with live decision making capabilities based on SAP HANA in our Live Connected City showcase

Come see how SAP is working with clubs like FC Bayern Munich to drive an entirely connected fan experience.

From ticketing and heat mapping to connected seating and digital merchandising, the stadium experience is now fit for the digital age

Experience the rental car of the future available today. An end-to-end travel experience and a true car personalization including: Car Locator, mobile device integration, wi-fi, scents selection, payments, alerts, expenses and trip reporting

At the SAP stand you will have the opportunity to experience how SAP and Apple are revolutionizing the Mobile Work Experience.

Demos, experts and customers experiences will be available at the Apple and SAP Partnership area, showing the latest industry and enterprise apps, the solutions and tools for developers and the exciting future awaiting for iOS enterprise users.