What will SAP be showcasing?
At the SAP Stand, you will experience The Intelligent Enterprise with interactive showcases and SAP experts that will guide you through the process of making your business an Intelligent Enterprise.
You will also meet with SAP customers and partners who have innovated and created intelligent enterprises  in collaboration with SAP.

SAP Basketball Data Court


In collaboration with Under Armour, SAP + NBA  basketball experience puts you in an immersive LED basketball court to test your skills against the league’s best players. See SAP IoT and Big Data Analytics working in real time to analyze your play.





Rinspeed Metro SNAP

How do we move People, Assets and Businesses Sustainably in the Future?


The Rinspeed concept car »metroSNAP« provides a glimpse into the future of mobility by translating smart mobility concepts into reality based on fully connected, digitized and sensing vehicles. SAP provides the digital platform, which orchestrates and optimizes future mobility concepts and transportation through data analysis, machine learning and the IoT.



SAP Apple Partnership Area

The Intelligent Enterprise with iOS


On this inmersive showcase you wil see an end-to-end, easy to understand story/that spans across several white and blue collared personas of the Intelligent Enterprise, using apps developed by SAP in collaboration with Apple including, Chief Finance Manager App,  Asset Manager App, Production Supervisor App, SAP Professional Learning App and S4 Mobile Client with ML, AR, Qualtrics Integration.



Intelligent Coffee Experience

We all want satisfying experiences, and we demand them to businesses, and we want them now. Companies today need to engage and retain an empowered customer. This entails delivering omnichannel and connected customer experiences, delighting customers and building trusted relationships. The SAP Intelligent Coffee Experience showcase illustrates an intelligent enterprise with an end-to-end customer experience!


Mercedes Benz EQ Formula E


SAP and the Mercedes-Benz EQ Formula E team use SAP S/4HANA to develop customer-specific technology solutions that help the team analyze large volumes of data and monitor overall business performance. With the complexities, technology and number of parts required to build a Formula E car, SAP is enabling the team to increase efficiencies comprehensively, from product procurement and supplier evaluation to performance monitoring. In racing, everything is set against the clock.



SAP + 5G Innovation

Speed is just the start!


Visit SAP’s Telecommunications innovation showcases to see how SAP co-innovates in the 5G era with its customers, such as Verizon, to achieve the insights, innovation, results and speed to deliver market changing 5G services to all industries.





Scale your Sales Team

with the Digitized Seller


How would it be if you have a system that scales your sales force, encodes the knowledge of your sales representatives, contracts deals and negotiates the best terms and conditions on your behalf, with no effort and no waste of time? The Digitized Seller is an automated agent that motivates the e-commerce user to complete a purchase deal by negotiating price and conditions. It also acquires user information and preferences throughout the customer journey. It engages customers by adapting the purchase offer and recommending alternative products in order to match the user’s needs.

SAP Digital Boardroom

The SAP Digital Boardroom comes back to MWC, with new scenarions, industry based to give top decision makers real-time, digital-enterprise insight into integrated line-of-business data from SAP and third-party applications. With the SAP Digital Boardroom, users can more readily monitor, simulate, and support business change to meet the expectations of your customers, business partners, and employees.

Book time to demo

any of the showcases above!


Across every industry everything ​
is changing faster than ever …​

Intelligent enterprises connect experiences and operations​. 

Visit our stand @MWC to demo how!

...or take a Guided Tour



Book a full guided tour,

close the experience gap by connecting X+O data,

live the Experience Economy with SAP


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