March 2025: Submissions open

July 2025: Submissions close

September 2025: Finalists announced.

November 12 2025: Winners announced. 

For all categories: SAP Customers contracted in NL, with live deployment of SAP solutions

Note: SAP Partners that are using an SAP solution within their own organization and are submitting those stories are considered SAP Customers for the purpose of the Awards and should identify themselves as “SAP Customer” in the Entry Form when selecting their relationship with SAP.

The winner of each of the three categories will receive the following prize:

1. A customized award trophy to commemorate the success and win, coupled with an award certificate; and
2.  Promotional opportunities (that are optional) to amplify the winners’ entries

Yes, a single submission can win multiple awards and receive multiple trophies.

There are two rounds of judging:

1. In the first round, a panel of SAP experts carefully reviews all entries to select the finalists.

2. These finalists then proceed to the second round of judging, where they are evaluated and scored by a panel of judges composed of members with broad knowledge and experience in business value for multiple industries, and SAP experts.

• Use Case Creativity: How compelling and disruptive is the use case described in the entry? Does the use case involve a big idea and innovative approaches? Can it drive significant change?

• Tangible Outcomes: What was the result of the project? What is the magnitude of the outcome, what is the impact on individuals, and society, and how compelling are the quantified results? Does the submission outcome illustrate how the customer solved a business problem within the context of their own industry?

• Intelligent Enterprise: How well does the entry demonstrate the company’s journey to becoming an intelligent enterprise? Is the company applying technology innovations to form agile, integrated digitized business processes that help make them resilient, profitable, and sustainable?

Yes, 3rd parties, i.e., SAP partners and SAP employees, can submit on behalf of an SAP Customer. You must get permission to submit on behalf of the customer. Additionally, in the entry form, you must:

• Enter the customer’s contact details as the participant (competing for the awards and eligible for prizes).

• Confirm in the entry form that the customer has agreed to participate in the awards and given consent to participate and the use of personal data (optional).

Note: The SAP Best Customer Success Awards team will send the participant (customer) an e-mail if the entry is published/selected as a finalist or winner, and you, as the submitter, will be copied.  

Participants interested in entering can submit by following the following steps here:

1. Download the Pitch Deck Guidance
2. Request the Pitch Deck Template
3. Submit your Entry (required): Maximize your chance of winning by submitting a compelling and well-structured story using the pitch deck template. Follow the pitch deck guidance document to help complete your pitch deck.
4. Subscribe to join the Award Ceremony (required). Along with the Pitch Deck, you must also Subscribe individually to be able to attend the Award Ceremony.

Each entry will be reviewed for eligibility and completeness by the awards team. Entries must be in English.

Submissions must utilize one or more SAP products and be deployed in production (go-live). 

Entry Form and Pitch Deck – must be in English.

There are many benefits to participating in the award program for SAP customers:

1. Celebrate your project’s success

• Gain recognition as an Innovation leader and claim sole bragging rights.
• Win a trophy and prizes (see the question “What are the prizes available to winners of the award?” for details), assets for promotion and social media.​ 
• Get support from SAP to create and promote your success story​.

2. Share your expertise in exclusive promotional opportunities with SAP executives at a dedicated exclusive celebration event​

• Get your brand amplified via Best of Customer Success Awards promotional materials. ​ 

• Participate in SAP activities such as webinars, podcasts, interviews, videos, blogs, social media, and more!

3. Extend your network and do good

• Connect with your peers and other prominent business leaders. ​​