SAP participates at NRF Retail's Big Show

Grow Intelligently

Discover how SAP's retail solutions

unlock the power of AI to help you

lead the way into the future of retail.

Highlights from the SAP booth at NRF 2024

Discover how SAP Retail solutions and partner applications help retailers

Unlock the power of AI for your business


5 key retail trends
to look for in 2024


How SAP’s clients plan to leverage its new AI tools for retailers


Predicting profitability for retail in 2024: The key differentiators  


3 reasons personalization should be
the next frontier for retailers


Revolutionizing retail:
implementing AI for strategic growth


2024 retail trends: Can GenAI deliver on the customer promise?


Online-Shopping kann mühsam sein:
KI macht es einfach


SAP celebrates its retail industry heroes at NRF 2024


Top retailers using tech to build lifelong customer relationships

News and Announcements


SAP announces new AI-driven retail capabilities to enhance customer experience – from planning to personalization



SAP kündigt neue KI-gestützte Funktionen für den Handel zur Optimierung des Kundenerlebnisses an – von Planung bis Personalisierung


SAP Emarsys

72% of shoppers stay loyal to retailers that offer free returns

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