Meet SAP at NRF 2025, Retail's Big Show

Meet SAP at NRF 2025

Grow without boundaries

Booth #4323, Level 3

January 12–14, 2025

Jacob K. Javits Convention Center, NYC

Want to grow your business?

Book a meeitng with

our SAP experts here

Stay connected!

Follow SAP for real-time

updates from the show floor.

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Grow without boundaries

Step into a curated journey at NRF,

where the art of retail

meets the power of innovation.

Accelerate your growth

and create more agile,

connected operations by

integrating front- and

back-end systems.

Get near-instant, global

insights to identify and

capitalize on revenue

opportunities across

new audiences, markets,

channels, or products.

Deliver personalized,

trusted, and seamless

shopping experiences

that consumers love.

Build more resilient

operations by connecting

your core business

processes and data

across the value chain.

Unlock the full potential of

AI across your business with

embedded solutions infused

with operational, customer,

and third-party data.

Engage with our customers. Learn from their experience.

 

How did they do it? Visit the SAP Customer Theater to learn more.


Big Ideas Session:

Unlocking New Paths to Growth with Ulta Beauty

 

Monday, January 13, 2025

11:45 a.m.

Expo, Level 3, Expo Stage


Meet our Partners

 

Partners drive customer success with solutions from SAP,

delivering trusted advice and deep product knowledge


Show Floor Meets Top Floor

Exclusive ancillary event

 

Sunday, January 12, 2025

5:00 PM–8:30 PM

SAP Experience Center Hudson Yards

Meet with us at NRF!
Photo of Kristin Howell
Kristin Howell
Global Vice President, Retail Industry Business Unit
SAP
Photo of Christopher Schroeder
Dr. Christoph Schroeder
Global Vice President, Retail Industry Business Unit
SAP
Photo of Robert Rabe
Robert Rabe
Global Head of Consumer Industries Development
SAP
Photo of Achim Schneider
Achim Schneider
Global Head Retail Solutions
SAP
Photo of Stefan Binkowski
Stefan Binkowski
Head of Retail Industry Advisory, MEE
SAP
Photo of Nitin Badjatia
Nitin Badjatia
Senior Vice President, SAP CX Solution Management
SAP
Photo of Rick Wenger
Rick Wenger
Head of Consumer Industries Value Advisory
SAP
Photo of Balaji Balasubramanian
Balaji Balasubramanian
Global Head of Commerce and Industry Cloud
SAP
Photo of Matthew Gardner
Matthew Gardner
Industry Executive Advisor, Retail
SAP
Photo of Praful Karanth
Praful Karanth
Industry Executive Advisor, Retail Hardlines & Supply Chain
SAP
Photo of Shohbit Jain
Shohbit Jain
Head of Retail Industry Advisory
EMEA SAP
Patrick Muyal
Customer Officer, Consumer Industries
SAP
Peter Akbar
Global Vice President and Chief Customer Officer Fashion
SAP
Oliver Stocks
Global Industry Value Advisory for Fashion
SAP

Bring out the best in your business with SAP

 

Retail trends 2025: All eyes on AI as tough competition and price sensitive customers test industry

 

2024 holiday retail outlook: Wary consumers and a shorter shopping season result in mixed forecast

 

Lesson from APAC: Social Commerce is Not One-Size-Fits-All

 

 3 Ways to Boost Supply Chain for Holiday Rush 

 

AI customer service agents already add value. Integration will turbocharge it.

3 ways retailers can AI to be more sustainable

AI customer service agents already add value. Integration will turbocharge it.

High-Growth Barefoot Footwear Pioneer Be Lenka Steps into the Future with SAP S/4HANA Cloud Public Edition

Holiday 2024 recap: Where did the growth go?


News and Announcements

Key Insights from the

Best Cyber Week Yet

High-Growth Barefoot Footwear Pioneer Be Lenka Steps into the Future with SAP S/4HANA Cloud Public Edition

How Retail Is Evolving to Meet AI’s Promise

Hornbach’s Platform for Growth

From fading interest to fierce loyalty: nearly half of Gen Z ditch boring brands

Retail Public Cloud ERP and AI Shopping Assistant Headline SAP Innovations at NRF 2025


Where to find us

Booth #4323 on Level 3

Javits Convention Center

New York City, NY

 

 

Map of event show floor, showing SAP Booth 4323

SAP can help your

retail business run better

Browse SAP Retail solutions

and partner applications
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