SAP Customer Theater Schedule
SAP at NRF 2026: Retail's Big Show
Listen to SAP innovative customers share their success stories at our SAP Customer Theater: Booth #4223, Level 3
- Sunday, January 11
- Monday, January 12
- Tuesday, January 13
iFood is innovating its business by merging startup audacity with big tech power to enhance governance, finance, and processes, turning them into competitive advantages. The company uses AI agents to boost efficiency and productivity while ensuring security and transparency. This strategy has guided iFood through major changes, including the Brazilian Tax Reform.
Andreia Poleto
Software Engineering Manager
iFood
Rosana Nitta
Head of Product and Engineering
iFood
Gymshark & SAP: Winning in Retail with Cloud, AI, and Resilient Strategies
John Douglas
CTO
Gymshark
Andre Bechtold
President SAP Industries & Experiences
SAP
When Bara departed from its parent company, it needed rapid scale with disciplined margins. In eight months, Bara deployed a new operating model and went live with new stores, unlocking immediate expansion and competitive advantage through SAP Business Suite. Join to learn strategic levers that accelerated growth and protected margins.
Javier Peña
CIO
Multiformatos
Christoph Schroeder
Global Head Industry Business Unit Retail & Wholesale Distribution
SAP
Essity transformed its B2B ordering platform into a modern, retail-grade customer experience (CX) using the SAP Commerce Cloud solution. Discover how a flexible, shared framework supported both headful and headless implementations, scaling CX across multiple brands and business models.
Daniele Tedesco
eCommerce Global Process Owner
Essity
Jon Dano
SAP Industry Executive Advisor – Consumer Products
SAP
Leading retailer Intertop needed to move beyond blanket discounts. Hear how it integrated Competera’s contextual AI platform with SAP software to optimize markdowns for over five million SKUs. Follow the journey from manual pricing to intelligent, elasticity-based recommendations resulting in profit margin improvements and significant inventory clearance efficiency.
Oleksii Sapunkov
Chief Digital Transformation Officer
Intertop
Alex Halkin
Co-founder and CEO
Competera
YDISTRI is an AI-driven SaaS platform optimizing retail inventory through smart reallocation. It identifies SKU-level imbalances — where items sell out in one store and stagnate in another — and reallocates stock to match demand. Since 2019, retailers worldwide have used YDISTRI to cut deadstock and boost margins.
Dmitry Proskurin
Head of Supply Chain Development
Douglas Group
Peter Hanko
Chief Commerical Officer
Y'DISTRI
EssilorLuxottica, a global leader in eyewear, faced increasing difficulty in scaling innovation. With the RISE with SAP journey on the SAP S/4HANA Retail solution and SAP Business AI, the company aims to boost efficiency, offload technical operations, and enhance decision-making through AI-driven insights. The transformation runs from January to August.
Carl Bamford
Vice President, Retail Enterprise Applications
EssilorLuxottica
Marzio Trevisan
Senior Vice President, Global Enterprise Applications
EssilorLuxottica
Marc O’Polo is building the scalable fashion platform of the future — harmonizing processes, connecting systems, and unlocking data to fuel global growth. Discover how a modern, sustainable brand is transforming itself to reach its ambition to become the leading modern casual and sustainable premium lifestyle brand.
Selina Meirandres
PL & Group Manager Operational Excellence
Marc O‘Polo
Dominik Terme
Director Data & IT
Marc O‘Polo
Sven Grasse
Managing Partner
GF-Partners
King Arthur Baking Company unified customer service and wholesale operations with OMS+ for SAP, cutting training time by 25% and streamlining reship and refund workflows. See how a 200-year-old brand modernized order management, improved visibility, and empowered teams to deliver faster, more personalized customer experiences.
David Wren
Vice President Information Technology
King Arthur Baking Company
Tim Yates
CEO
DataXstream
Want to learn more about SAP Business AI? Hear how Campari's IT team smoothly integrated SAP S/4HANA with the SAP Document AI solution and other services on SAP Business Technology Platform (SAP BTP) to streamline sales order creation across multiple systems in the U.S. market. Discover how Campari is now extending this solution across the global market.
Ricardo Hall
CAMPARI Americas IT Business Partner
CAMPARI GROUP
Bringing new products to market, rising material costs, and budget constraints make the unrealized value of AI imperative. Join Tapestry and SAP to discuss moving from aspiration to execution, unveiling results from a recent SmartBrief survey — The State of Innovation in Fashion highlighting key data from design, merchandising, and supply chain leaders.
Ramesh Narayan
SVP and Global Head of Technology and Portfolio Mgmt
Tapestry
Peter Akbar
GVP & Chief Customer Officer Fashion
SAP
As Life is Good Company transitions to SAP Cloud ERP Private, the brand is aligning its technology with its growth ambitions. Driven by expanding U.S. production and multichannel complexity, Life is Good is building a modern cloud foundation to streamline operations, fuel innovation, and scale with purpose.
David Lemaire
Vice President of IT
Life Is Good
Samuel Castonguay
Solutions Director
Syntax
Douglas Group, Molton Brown and SAP: Winning Peak Season: How Leading Retailers Redefine Black Friday with AI.
Suhaim Mohamed
Head of Architecture & App Portfolio Management
Douglas Group
Naresh Krishnamurthy
Business Transformation
Senior Manager
Molton Brown
Kristin Howell
Global Vice President Retail Product Management
SAP
Tarun Luthra
Global Head of Industries & Customer Experience Support
SAP
Jason Boyer
Global Industry Advisor Retail
SAP
Erik Pohland
Product Expert, Retail Supply Chain Planning
SAP
Wakefern Food Corp. transformed from traditional grocery cooperative to diversified retail powerhouse, launching wholesale and service divisions that generated US$500 million in new revenue since 2021. Discover how SAP S/4HANA enabled expansion across more than 500 stores and multiple banners while managing complex multitenant operations.
Michael Criscuolo
VP, Tech, Supply Chain and Innovation
Wakefern
Husein Kadribeg
Director, Tech, Finance and Merchandising
Wakefern
Patrick Mooney
VP, Non Foods and
HBC Program Director
Wakefern
Rick Wenger
Vice President Consumer Industries
SAP
Riddell Sports Group is dedicated to the football community, leading innovations in helmet technology and protective equipment to enhance on-field performance. Hear about Riddell’s transformation to create one team, one platform, and limitless play with a vision to deliver innovation, operational excellence, and a winning performance on and off the field.
Aravind Kashyap
CIO
Riddell
Praful Karanth
Industry Executive Advisor
SAP Retail
Discover how Prada Group is reshaping finance, retail, and logistics on its RISE with SAP journey through a complex transformation with SAP S/4HANA Cloud Private Edition in partnership with SAP and Accenture. Embracing standardization, innovation, and an accelerated delivery model, Prada improved operational excellence and laid a future-ready digital foundation.
Valentina Pradella
Group IT Director
Prada Group
Jill Standish
Global Retail Lead
Accenture
Majid Al Futtaim (MAF) is a major Middle East retail and lifestyle group operating in 16 countries with over 40,000 employees across malls, fashion, entertainment, and grocery stores (Carrefour). It unified five ERP systems into SAP S/4HANA, achieving faster production planning, lower out-of-stock rates, and higher shared-services productivity.
Mohammed Adam Khan
VP SAP Systems
MAF
Leroy Merlin Brazil will share how the company is driving a global transformation focused on people, system standardization, supply chain modernization, and process optimization. By using SAP technology, it is paving the way for increased ROI, enhanced security, artificial intelligence integration, and higher customer satisfaction.
Glauco Cunha
Cloud Digital Leader
Leroy Merlin Brazil
Orlando Tereza
Infra & Ops Director
Leroy Merlin Brazil
German fashion chain Ernsting’s Family introduced an omnichannel pricing solution to maintain consistent prices across customer touch points and manage promotions in real time for more than 1,900 stores in Europe and its web shop. And this pricing concept has also been awarded with the European Retail Technology (RETA) award.
Hans-Jörg Blaeser
Director Technolgy & IT Services
Ernsting's Family
Discover how Cole Haan leverages SAP Business AI to enhance its SAP S/4HANA software journey. Learn from its implementation of Joule Base capabilities and custom Joule assistants in finance and logistics, driving user engagement. You’ll also learn how the Applexus AI jump-start package accelerates SAP Business AI adoption from planning to quick, measurable wins.
Krishna Chittajallu
Sr Director, Go To Market Platforms
Cole Haan
Chris Couch
VP - Sales, Consulting and Cloud Business
Applexus
Molton Brown is transforming the luxury retail experience by connecting digital and boutique channels with SAP software and OneView Commerce. Discover how a cloud-native, unified point of sale — integrated with loyalty and customer data — enables smooth service, personalization, and true omnichannel transformation while maximizing business and AI insights.
Naresh Krishnamurthy
Senior Manager, Business Transformation
Kao UK
Nicholas Flowers
Chief Product Officer
OneView Commerce
Discover how Intermarché is reshaping the DIY entity within Groupement des Mousquetaires. Explore the transformation journey from HQ strategy to in-store execution, highlighting key innovations, operational impacts, and lessons learned for future retail success in a cooperative model.
Thomas Darbois
Managing Director of the Information
Entity of Les Mousquetaires
Intermarché
Pierre Schneider
Retail Value Advisor
SAP
At ALDO, creating a world of love, confidence, and belonging is reflected in every customer interaction and team experience. Discover how ALDO, in partnership with Legion WFM and SAP SuccessFactors solutions, enhanced employee engagement, improved data accuracy, and gave managers more time to focus on what matters most: inspiring teams and delighting customers.
Marianne Côté Brine
Retail and Operations Analyst
ALDO Group
Sanish Mondkar
Founder & CEO
Legion
Discover how Wegmans achieves operational excellence using the SAP Cloud ALM solution. Learn how Wegmans enhances integration and innovation by effectively monitoring SAP S/4HANA and applications on SAP Business Technology Platform, employing clean core principles to optimize performance and drive growth.
Suraj Pabbathi
Software Engineering Senior Manager
Wegmans
Michael Pugsley
Retail Executive Advisor
SAP Americas
Join us to learn how Natural Grocers uses SAP Joule to advance its S/4HANA journey. Hear lessons from implementing Joule Base and Custom Joule Assistants in a Retail Store environment with productivity-enhancing tools for Store Associates. See how the Applexus AI Jump Start accelerates SAP AI adoption from planning to business value and quick wins.
Scott Whitney
VP - Information Technology
Natural Grocers
Chris Couch
VP - Sales, Consulting and Cloud Business
Applexus
Pano Papadopoulos
Global Industry Advisor,
Retail
SAP
Florian Maximilian Roeder
Global Industry Advisor,
Retail
SAP
Bryan Smith
Head of Industry Solutions,
Consumer Industries
Databricks
Sandra ten Brink
Principal AI Strategist & GTM Sales Leader, AI Global GTM
SAP