Register for NRF26 with SAP discount code: 523 for 20% off an all-access pass.
SAP at NRF'26
Retail's Big Show
January 11–13, 2026 | NYC
Booth #4223, Level 3
Book a meeting, solution station demo, or booth tour
In retail, every engagement is a chance to win with your customer. From shelves to screens to doorsteps, each touchpoint shapes loyalty and influences their brand perception and future purchases. Success now depends on knowing your customers everywhere: anticipating what they want, when they want it, and delivering it seamlessly across every channel.
But achieving that kind of intelligence is complex. Data lives in silos. Processes are fragmented. Teams are stretched thin. And yet the need for agility has never been greater, as retailers strive to respond to disruption, protect margins, and build and maintain loyalty in an unforgiving market.
SAP helps more than 14,000 retailers bring out their best. With 50 years of deep industry expertise, we connect the dots across customer engagement, fulfillment, merchandising, and planning for emerging brands and global enterprises alike. Powered by AI and the world’s richest business data, our solutions give retailers the insights to understand their customers, manage inventory with precision, and deliver the connected experiences that earn loyalty and drive profitable growth.
Learn more about SAP retail
Meet with us at NRF
Eric van Rossum
Chief Product Officer for Industries and Globalization
Chief Marketing Officer for SAP Business Suite
Christoph Schroeder
Global Head of Industry Business Unit Retail & Wholesale Distribution
Robert Rabe
Head of Product & Engineering for Consumer Industries
Balaji Balasubramanian
President & Chief Product Officer of SAP Customer Experience
Andre Bechtold
President SAP Industries & Experiences
Jessica Keehn
Chief Marketing Officer, SAP Customer Experience
JOIN SAP'S BIG IDEAS SESSIONS
Winning Peak Season: How Leading Retailers Redefine Black Friday with AI
Session# B102
Sunday, January 11 | 9:30 a.m.–10:00 a.m.
Exhibitor Big Ideas Stage 2
Black Friday and Cyber Monday remain the ultimate stress test for retailers — and a powerful catalyst for innovation. Discover how leading retail brands are transforming these high-stakes moments into new opportunities for growth and loyalty.
In this session, SAP and retail leaders share how they’ve embraced AI-driven insights and intelligent automation to anticipate demand, streamline operations, and ensure seamless customer experiences during the busiest shopping days of the year. Learn how proactive readiness and real-time collaboration helped them not only stay resilient under pressure, but also unlock new paths to efficiency, agility, and revenue growth.
Presented by:
Tarun Luthra
Global VP, SAP Industries and Customer Experience
SAP
Connecting Data, Decisions, and Every Customer Moment
Session# BI54
Monday, January 12 | 11:00 a.m.–11:30 a.m.
Exhibitor Big Ideas Stage 4
Retail success is being reshaped by disruption and rising expectations. To win, retailers must anticipate customer needs and deliver seamlessly across every channel. With AI-driven insights and data-rich retail solutions, global retailers are powering connected operations that protect margins, boost agility, and build loyalty. In this session, discover how leaders are reimagining merchandising, planning, fulfillment, and customer experiences — transforming every customer moment into an opportunity for lasting growth and stronger connection.
Presented by:
Andre Bechtold
President SAP Industries & Experiences
In conversation with a special guest, to be announced
Make more efficient and effective omnichannel fulfillment decisions by augmenting your inventory data with AI driven insights.
Deliver curated personalized recommendations at the right moment, to drive conversion and customer lifetime value.
Outperform competitors with resilient and sustainable supply chains using ML-powered forecasts.
Optimize assortments, reduce costs, and maximize profits with the next generation of retail merchandising management.
SAP Customer Experience Innovations Drive Profitable Growth
In today’s market, loyalty and retention are the twin engines of repeatable business, the lifeblood of every organization. Earning and keeping customer trust has always been hard-won, but the bar is higher than ever.
Feature by Balaji Balasubramanian
Inside Birkenstock North America’s Tech Transformation with SAP S/4HANA for Fashion and Vertical Business
From Greenfield to Brownfield: Inside Birkenstock North America’s Tech Transformation with SAP S/4HANA for Fashion and Vertical Business
Feature by Brian Wasson
Merrifield Garden Center Nurtures Omnichannel Innovation
A garden center and plant nursery may seem like a seasonal business, but Merrifield Garden Center is continuously evolving to meet the needs of its customers no matter the time of year.
Feature by Gillian Hixson
The Future of Commerce
Experts forecast slower growth in holiday retail sales this year as consumers grapple with inflation and economic uncertainty.
Feature by Marcia Yusavage
NEW RETAIL REPORT
Creating Connections and Innovative Retail Experiences: See how customers are succeeding with SAP solutions for retail.
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