At the heart of FC Bayern’s strategy lies a deep understanding of its diverse global fan community.

Discover how FC Bayern harnesses data insights to tailor fan experiences across various channels, powered by SAP and SAP Emarsys solutions.

Explore how sports clubs such as FC Bayern use influencer and generational marketing to respond to unique fan preferences and foster enduring brand loyalty.

Plus, don't miss out on capturing your own memories at the FC Bayern photo booth!

Learn how Wella Company's marketing strategy not only inspires beauty professionals and builds active communities but also achieves long-term growth across the full range of its beauty brands.

Visit the Wella activation and get professional styling with first-class Wella Professionals products for every need from our Wella stylists.

Follow Mark into an omnichannel shopping story and learn how we help him pick out a birthday present for his partner – highlighting AI-supported shopping, seamless returns and recommerce, and personalized loyalty campaigns. 

Head to work with Mark to learn how we support CX with complex products such as machinery. We highlight automated alert processes, intelligent product recommendations, and integrated commerce and sales platforms.

Join Mark and his partner as they find a color to paint their new home. This direct-to-customer story highlights seamless customer experience, AI-infused personalization, and e-mobility.