10:45am - 12:15pm. With SAP Partner hmmh

Experience how AI can open up new opportunities for your business prospects. We share our AI experiences from customer projects, explain our customer-centric approach and show how AI increases efficiency and communication. Get insights from allnatura and Paulmann Licht on the impact of AI in marketing. Be inspired by real-life examples, such as Dr Babor, and find out how AI can increase your marketing and sales success.

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12:45pm-2:15pm. With SAP Partner Netconomy

As one of Germany's largest consumer and retail companies, creating an exceptional customer experience is a central component of Tchibo's success. To transfer this experience to digital channels, Tchibo has implemented a complex SAP customer experience architecture in which customer data from various systems is combined, segmented, and used for highly personalized marketing campaigns.Be there when Tchibo talks together with their partner NETCONOMY about introducing SAP CX and learn how they take their customer orientation to a new level by integrating various systems.

Be there when Tchibo talks together with their partner NETCONOMY about introducing SAP CX and learn how they take their customer orientation to a new level by integrating various systems.

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2:45pm-4:15pm. With SAP Partner KPS

For CHRIST, perfection is a must. The goal? To inspire customers 365 days a year and 24/7 across all channels on their shopping journey—online and offline—and convert them into loyal fans. Look forward to a dialogue between CHRIST CDO Michael Berghoff and Stefan Metzger, Managing Partner at KPS, in which they share valuable insights with you. Learn why the move to a MACH architecture is a natural booster for a holistic CX and how the right tools can help you get to a quick start for your composable architecture. Find out first-hand how this enabled CHRIST to increase repurchase rates and CLV, while gaining exclusive insights into how personalized real-time communication will refine the customer experience moving forward.

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4:30pm-6:00pm,  GROW with SAP

Rising energy costs, supply chain disruptions, staff shortages, inefficient technologies: chances are, you're facing one, some or all of these challenges. A cloud ERP can help you develop your business efficiently and succeed in the face of a challenging business environment. Our Masterclass introduces companies that are already successfully using cloud ERP, outlines the benefits of a cloud ERP solution, the impact standardized processes and flexible scalability have on your business and lays out why GROW with SAP should be at the top of your list for a cloud-native ERP solution.

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4:45pm-6:15pm. With SAP Partner valantic

The perfect blend is not only of central importance in the world of colors. Every digital touchpoint offers the chance to shape the diverse nuances of the Customer Experience. Alexander Kuhl from DAW (including brands like Caparol) presents with valantic how the different touchpoints will be captured, processed, and turned into an individual CX blend for the customer in the future – all automated. Explore with us the CX roadmap of the paint industry into the digital era. With a step-by-step guide from conception to implementation and from system architecture to the customer journey, we show what is necessary to create an exciting Customer Experience.

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10:45am - 12:15pm. With SAP Customer FC Bayern

Take an exclusive look behind the scenes at Bayern Munich and learn how Emarsys, an SAP Company,  is helping the German soccer giants interact with its fans in a personalized way. We'll show how data-driven insights lead to personalized experiences across all channels to make every fan feel connected and valued. Don't miss the opportunity to see how one of the world's leading soccer clubs has taken fan engagement to the next level with the help of innovative IT solutions and unparalleled insights into its fan base.

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12:45pm-2:15pm. With SAP Partner Sybit

This Masterclass is dedicated to all hidden champions. It is a story about the dark side of market perception. MEWA, once an unknown textile giant, broke out from anonymity in impressive fashion. Here we will sing the praises of placing the CX at the center of strategy, IT and the process landscape. We celebrate how measurable goals, cutting edge CX solutions and added business value serve as a reliable compass. And show how your company can master complex processes, maximize its potential and step out of the shadows into the spotlight.

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2:45pm-4:15pm. With SAP Partner All for One CX

Modern marketing campaigns offer entirely new paths for dynamic, customer-centered marketing thanks to AI technology. In this masterclass, Wafios shares their secret recipe for success as the world leader in the machinery industry for tube and wire products in conversation with their implementation partner All for One CX. Learn firsthand how Wafios enables an excellent digital customer experience through their lead management, automation & personalization in conjunction with AI-supported marketing. Discover together with Wafios and All for One CX the opportunities to satisfy your performance hunger and realize a successful B2B strategy.

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4:45pm-6:15pm. With SAP Partner Reply

Digital Charging Solutions (DCS) started as a project at a German car manufacturer and is now a joint venture between several international companies. With its services, DCS now offers access to the largest charging network in Europe. This means less stress for customers when looking for charging points. Dive into this masterclass to gain insights into DCS's market breakthroughs, the impact of SAP Customer Experience on expansion, and future go-to-market strategies. Retail marketers, accompany SAP on a journey towards innovation!

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