SAP will exhibit at the OMR Festival 2023
Join SAP at the OMR Festival
Hamburg, Germany, May 9–10, 2023

Intelligent CX: Be amazing every time

Connect your supply chain with your channels to reach customers everywhere, understand your data and customers like never before and adapt quickly to conquer market changes. Join SAP at OMR Festival 2023 to know how.

Feel the SAP Events experience

at OMR Festival

Winning and inspiring fans: Tech Talk with EHC Red Bull Munich

Tuesday, May 9 • 10:30–12:00


This motto applies not only to sports, but also to companies. Using the example of the three-time German ice hockey champion EHC Red Bull Munich, we will showcase how we inspire fans with the help of technology in and outside the stadium. To turn your company into a fan magnet, we will guide you through the entire process from a personal, emotional and inspiring customer experience – all automated. With a step-by-step guide from the system architecture to the integration of the different touchpoints to the customer experience, you will learn which data streams, systems and applications need to flow together to create an inspiring customer experience.

Unlocking The Secret Ingredient for Success:

Läderach Chocolatier Suisse’s Journey to Creating a "Premium" Customer Experience through Digital Transformation with SAP

Wednesday, May 10 • 12:45–14:15


Läderach Chocolatier Suisse,a premium chocolate confectioner, strives for an exceptional experience everywhere they interact with consumers. Läderach fans have traditionally connected to the brand through retailers. Now, they want to connect directly – and that means digitally. Join this Masterclass to learn how to: Use valuable insights from Läderach’s digital transformation journey to design a premium customer experience; Orchestrate a personalized experience across every touchpoint by activating data from across your ecosystem; Build the right strategy and roadmap to drive a successful digital transformation. You'll participate in interactive discussions, where you'll discover the latest trends, technologies, and strategies for success.

Hear these customer success stories at the SAP booth
video popup close button
Contact Form
Close Hospitality Popup