Join SAP at OMR Festival
Bring your AI game to the next level.
May 5–6, 2026
Hamburg, Germany
Hamburg Messe + Congress | Hall A4, Booth D02
Marketers call the shots. Agents cover the court.
Join SAP at OMR, the leading conference for digital marketing innovation, as we bring a new era of customer experience to life with AI. Learn how Joule orchestrates customer journeys in real time. Discover how unified data builds loyalty. And connect with SAP leaders and CX experts to gain insights you can apply immediately. You'll leave with the latest tools and strategies to bring your AI game to the next level.
Book your private appointment with one of our experts now, exchange ideas on SAP Customer Experience and find out more about success stories of our customers.
Reasons to Attend
Learn how Joule orchestrates seemless customer journeys in real time.
Connect with SAP leaders and CX experts to gain practical insights
Discover how unified CX and operational data helps build loyalty at scale.
Booth Features
Bring Your AI Game to the Next Level! – come visit us in Hall A4
Start at THE SAP CLUB in Hall A4, Booth D02, where you can explore our AI Innovation Zone, discover interactive activations, and Customer Experience in action. Together with Wilson, we showcase how performance, technology, and customer excellence come together in a dynamic and engaging way. Practice your game here, then play like a pro at THE SAP COURT in Hall A1.
Play like a Pro at the SAP Padel Court! In Hall A1
THE SAP PADEL COURT, invites you to step into the game, connect with others, and enjoy the festival atmosphere. Whether you want to play, recharge between sessions, or simply take in the energy, this is where sport, community, and brand experience meet.
Turn your personal data into action and start your Club Experience. Earn points across the booth and redeem them for your exclusive personalized tote.
Explore the tech. Stay hydrated. Feel the buzz. Join the Club. Play the Court.
SAP Featured Keynote
Personalization Without Limits: The AI Marketing Shift
Wednesday, May 6th, 13:35 - 13:55
OMR Blue Stage, Hall B6
Marketers have spent decades perfecting the art of the campaign. The right message, the right channel, the right moment. But precision at scale, with the right data, has always been the impossible ask. Today, AI is making that tradeoff obsolete. Join SAP and flaconi for a fireside chat as they explore how AI is powering context-aware, omnichannel marketing that treats every customer as an audience of one.
Speakers:
Jessica Keehn, Chief Marketing Officer, SAP Customer Experience
Julia Piep, Head of CRM, flaconi
Day 1 Agenda
Day 2 Agenda
SAP Business Women's Network (BWN) Hamburg & SAP Women in Tech (WiT)
How AI is Changing Customer Experience and Who is Shaping It
Tuesday May 5th, 3:00pm
Hall A4, Booth D02
Expert Panel:
Andre Bechtold
President, SAP Industries & Experiences
SAP
Michelle Hildenbrand
Head of Strategic Services & Communities
SAP
Ariane Bensch
Enterprise Account Executive - Retail
Microsoft
Evangelia Mitoli
Sales & Business Development Manager Retail Media
Douglas Marketing Solution
Bring your party to the next level!
Join the unforgettable SAP booth party during the OMR Festival 2026. Expect nothing but the freshest house music, an epic crowd, and unforgettable vibes.
Tuesday, May 5th starting at 6:00pm
Hall A4, Booth D02
Do not miss this incredible line up featuring:
18.00-19:30
DJ Jo Van Der Meer
19.30-21.00
DJ Jamek Ortega
21.00-00.00
DJ DUO Andhim