Partner agent race to SAP TechEd

Join the race today to showcase your customer impact

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For SAP partners ready to move from AI capability to customer impact, the partner agent race to SAP TechEd is a time-bound initiative that turns internal agent development into production-grade deployments adopted by real customers — because it combines a structured path to go-live with the most valuable showcase in the SAP ecosystem: a featured role at SAP TechEd, where partner-built agents become the proof that the Autonomous Enterprise is already here.

What is the partner agent race to SAP TechEd?

The partner agent race to SAP TechEd is an initiative that recognizes and showcases partners who are building and delivering customer-adopted AI agents on SAP Business AI Platform.

The goal is to move beyond prototypes and demonstrate real business value through customer-facing AI innovation.

Why should you participate?

You can accelerate innovation by turning your AI investments into real customer outcomes and demonstrating production ready innovation. You can differentiate your business by positioning your organization as a leader in agentic AI and standout in the SAP partner ecosystem. You can build market credibility by showcasing proven customer success and strengthening your reputation with customers and SAP team alike. And finally, you can gain visibility by getting the opportunity to be recognized and promoted through SAP TechEd and related ecosystem activities.

For partners to be considered

  • Partners must demonstrate customer-adopted agents that are live in production customer environments (including Proof of Concepts).

  • Agents need to be built on SAP Business AI Platform (i.e., Joule Studio, SAP Build, Cloud SDK, or AI Core)

  • Partners must provide a demo showcasing autonomous agent behavior. Agents that only generate text without taking action are not eligible.

  • Those with at least 10 agents that meet necessary criteria above will receive priority consideration for initiative benefits.

What’s in it for you?

Partners who meet the above criteria will have the opportunity to be showcased at SAP TechEd , including visibility on a video wall, potential customer success story features, and other opportunities.

Sign up to participate

Deadline for participation - October 9

Deadline for use case submission - October 16

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Get more from your SAP TechEd experience

Partner Summit is a complimentary add‑on for SAP TechEd partners. Select the Partner Summit add-on during registration – it is not included automatically.