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Businesses rely on feelings, understand and act on your customers’ feelings in real time with SAP Experience Management (#XM) solutions.


A replica of Mercedes-Benz’ Formula E racing car, the EQ Silver Arrow 01, has made its Middle East debut at Dubai’s GITEX.

In today’s fast-moving environment, you need to deliver at your best today while you adapt and continuously improve to reshape how you deliver to satisfy the customer of tomorrow. This requires a digital mirror of your end to end supply chain—from design, planning and manufacturing to logistics and ongoing maintenance.

The Green Waste Management solution helps governments learn about about waste volumes, waste types and waste miles from its source to a known end-point. This innovative solution also uses machine learning and geospatial analytics to track the generation, movement and fate of this material with a higher level of confidence than is currently available. 

Have you ever dreamed of a magic mirror that helps you find the right style and clothes to wear? Your dream has come true: Learn how the Magic Mirror powered by SAP Customer Experience can make smart product recommendations to shoppers and retail customers.

The Intelligent Coffee Experience showcase transforms the coffee drinking experience for consumers, as well as café owners and their ecosystem of suppliers. using real-time information from solutions including SAP S/4HANA and SAP C/4HANA. 

SAP will support Team Liquid by implementing a range of innovative technology solutions that deliver cutting-edge analytics to the team to improve overall performance in training and in competition.

The 'Smart Hajj' concept  can significantly enhance the journey experience for millions of pilgrims. Organisers can use real-time analytics based on monitoring bracelets, bus GPS locations, and video and environmental data to ensure pilgrims have a seamless end-to-end experience, from the airport to the Holy Sites. The technology can enable organisers to optimise transport, immigration and digital payment processes, while simultaneously promoting crowd safety. 

Learn more about how SAP and UPS are working together to address growing traffic congestion and air quality concerns. The back end technology was deployed for UPS to make last mile operations easier and even more efficient utilising virtual reality and IoT to make maintenance and monitoring easier. If you missed us during GITEX week please visit our website to find all the information you need on our showcases at technologies we showcased. 

GITEX in 360 Degrees
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