SAP Business Suite Webinar Series Cross-enterprise
Explore how SAP Business Suite unites applications, data, and AI—offered in tailored packages—to help your business move faster, smarter, and as one.
Cross-enterprise
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Amid shifting regulations, evolving trade dynamics, and global market volatility, agility and resilience are critical. Business Suite helps organizations adapt quickly and confidently by bringing together AI, data, and core applications across finance, supply chain, procurement, HR, and customer experience—all built on the foundation of SAP Business Technology Platform. In this webcast, you’ll explore how Business Suite helps you deliver:
- Comprehensive end-to-end best-practice processes
- Industry-specific solutions tailored for all industries
- Data-driven insights and built-in AI for confident decision-making
- Extensible applications that are easy to integrate and enhance with user-friendly app development
See how you can gain real-time visibility, act confidently on your data, and gain the flexibility to evolve and thrive in the face of uncertainty. Plus, get a live demo of Business Suite in action.
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Speakers
Lauren Husum
Vice President of Product Marketing for SAP Business Suite
Lauren is the Vice President of Product Marketing for SAP Business Suite. In this role, Lauren and her team lead the value proposition, messaging, and positioning for the SAP Business Suite offering targeting the midsize/lower large enterprise segment. Previous to this role, Lauren was the Chief of Staff for the Marketing & Solutions board area serving as a trusted advisor to the Chief Marketing & Solutions officer driving strategic business planning, operations, and growth. With a focus on driving the business forward, this team worked to scale business priorities across the organization while driving world-class operations to ensure success across the board area. Lauren joined SAP in May 2021 after 10 years at Microsoft where she served many product marketing roles across the unified communications, productivity, and cloud space.
Lauren graduated from the University of Washington with her Bachelors of Business Administration with a focus in marketing.
An optimist at heart, Lauren is passionate about women in business and spending time coaching young adults to build their resumes and expertise to be successful in their careers.
Mickey North Rizza
Group Vice President for Enterprise Software
Mickey North Rizza has over 20 years of experience as a practitioner in supply chain, sourcing and procurement. Prior to IDC, Rizza worked as an award-winning analyst for AMR Research and Gartner and has several years of technology vendor experience aiding practitioners on their transformation journey and assisting with market messages. Rizza is the founding member of the ISM Supply Chain Risk Management Group, which she chaired in 2015.
Melvi Pais
Product Marketing SAP Business Suite
Melvi is a dedicated content creator who oversees the SAP Business Suite digital experience. His responsibilities span the Web and Product Experience, encompassing various elements such as Product, Feature, and Industry Pages, Product Videos, Product Tours, and executive keynote demos across all features and industries. Additionally, he produces content for analyst reports, including Gartner Magic Quadrants, IDC, and other key analyst reviews.
Agentic Artificial Intelligence is transforming business operations — advancing from automation to insight-driven action at scale. Companies that leverage AI not just for operational efficiency but to drive meaningful business outcomes will lead the next wave of transformation.
Discover how SAP Business Suite, with embedded AI powered by SAP Business AI, integrates intelligent agents directly into business applications such as finance, supply chain, HR, and procurement workflows. We’ll show how these AI agents recommend actions, simulate scenarios, and execute routine decisions — freeing your teams to focus on higher-value work.
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Speakers
Doug Freud
VP of AI North American Solution Advisory
Doug Freud is Vice President of AI at SAP’s North American AI Solution Advisory, where he leads the integration of AI into enterprise systems. With experience at Google, Oracle, and SAP, he combines deep technical knowledge with strategic business insight.
Doug has led AI-driven transformations for global customers, focusing on scalable, practical solutions using methodologies like Design Thinking and CRISP-ML. He plays a key role in SAP’s AI Lighthouse initiatives and regularly speaks at major events such as NRF, Gartner, and SAP Sapphire.
He also mentors emerging talent and contributes thought leadership on the role of AI in business transformation.
Pascal Bornet
Artificial Intelligence and Automation Expert, Author, and Influencer
Pascal Bornet is an award-winning expert, author, and keynote speaker on Artificial Intelligence (AI) and Automation, with over two million social media followers. Regularly ranked as one of the top 10 global AI and Automation experts, he developed his expertise through 20+ years at McKinsey and EY, implementing AI initiatives for hundreds of organizations worldwide. Bornet advocates for making our world more human through technology. He authored best-sellers "INTELLIGENT AUTOMATION," “AGENTIC AI” and "IRREPLACEABLE," and his work has been featured in Forbes, Bloomberg, and The Times. He also lectures at universities and advises companies and startups.
Join Michael Ameling, President of SAP Business Technology Platform and member of the SAP Extended Board, and Tony Olvet, Group VP IDC Research, in an informative 30-minute discussion and Q&A about the results from IDC's latest research on how customers are using BTP together with SAP Cloud ERP, SAP SuccessFactors and SAP Ariba.
Register to hear business outcomes and technology benefits for
- SAP Application optimization
- Integration
- Application development and automation
- Platform
Tony Olvet
Group VP, Worldwide C-suite and Digital Business Research, IDC
Tony Olvet is Group Vice President, Worldwide C-suite and Digital Business Research at IDC. His team's global research focuses on the connection between business transformation and digital investments across enterprises. Tony's analysis and insights help vendors, IT professionals, andbusiness executives make fact-based decisions on technology strategy and digital business.
Michael Ameling
President of SAP Business Technology Platform and member of the SAP Extended Board
Michael is the President of SAP Business Technology Platform and member of the SAP Extended Board. Michael’s team is responsible for the success of core products such as SAP Build, SAP Integration Suite, SAP HANA Cloud and SAP BTP ABAP environment.
Today’s business leaders face mounting pressure to drive performance in a world defined by complexity. CFOs strive to balance growth with profitability. The Chief Procurement officers ensure timely access to critical ingredients or materials through resilient and cost-effective sourcing. COOs work to maintain flexibility amid global disruption. And across it all, CIOs are emerging as critical partners—enabling every line of business with the technology, data, and agility needed to thrive. But these challenges no longer exist in silos. When one area is disrupted—whether by supply chain issues, regulatory shifts, or talent gaps—the ripple effects are felt enterprise-wide.
This webcast explores how the SAP Business Suite helps organizations in consumer and retail industries align every function, unlocking resilience through connected data, intelligent applications, and embedded AI. Discover how industry best practices from consumer and retail industries can help your business exceed diverse consumer expectations to grow sustainably and profitably in an uncertain world.
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Speakers
Shady Ghattas
Global VP and Head of the Consumer Products Business Unit
Shady heads the Consumer Products industry business unit for SAP including leading a team that drives the growth strategy for the industry and collaborates with partners to develop thought leadership and best practices to achieve transformation that leads to more sustainable and profitable outcomes. As a leader in technology for over 15 years, Shady has held roles across operations & engineering, sales & advisory, solution management and marketing. Having touched multiple aspects of the customer journey I value the importance of collaboration and end to end process thinking. Shady has collaborated with customers across multiple industries such as utilities, retail, professional services and across multiple business functions like sales, service and marketing.
Dr. Christoph Schroeder
Global VP, Industry Business Unit Retail & Wholesale Distribution
Dr. Christoph Schroeder is the Global Vice President in the Industry Business Unit Retail & Wholesale Distribution at SAP SE in Walldorf.
Christoph has 20 years of technology and retail experience, including leadership roles across solution design, product marketing and software development organizations.
He specializes in the areas of merchandising, fashion, supply chain, business networks and in the creation of new markets. He is one of the original designers of SAP's Fashion ERP. Furthermore, he is responsible for SAP's Cloud GTM strategy across the Retail suite of solutions and works closely as a trusted advisor and thought leader for SAP's global retail and fashion customer base.
Moreover, Christoph has co-founded SAP's Fashion Council and Advisory Council for Sustainability, demonstrating his commitment to driving industry-specific innovation and sustainable development. He holds a Ph.D. in International Management, an Executive MBA from Mannheim Business School and Georgetown University, a Master's degree in Business Administration, Economics, and Sociology from Trier University, and a Bachelor's with Honors in banking and finance from Open University London.
Data is the fuel that powers your intelligent enterprise — yet most organizations struggle with siloed systems, inconsistent data models, and poor data quality. They need to unify their data landscape to convert data into accurate, timely insights and to feed AI models that drive advanced analytics and real-time decision-making. See how SAP Business Data Cloud works together with SAP Business Suite to deliver a unified, business-ready data foundation across finance, supply chain, customer, and workforce domains. We’ll demonstrate how enterprises can leverage Insight applications to enable predictive planning, automate compliance reporting, unlock cross-functional insights, and power AI-driven innovation — positioning data as a true engine of transformation.
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Speakers
Justin Ham
Sr. Product Marketing Manager for Business Data Cloud
Justin Ham is a Senior Product Marketing Manager for SAP Business Data Cloud and Intelligent Applications. Joining SAP in 2021, he has contributed to multiple product lines, including the Process Transformation Suite and SAP Business Suite. His current focus within SAP Business Data Cloud is on launching Intelligent Applications and Data Products.
Terje “T” Sorlie
Managing Director Accenture
Terje is a seasoned technology thought leader with 25 years of consulting experience at Accenture across the U.S. and Europe, specializing in SAP Data & Analytics. As the SAP Analytics Capability Lead for North America, he drives the sales and delivery of cutting-edge analytics solutions for SAP-centric clients. With a strong focus on solution-oriented strategies, he has a proven track record of leading data and analytics transformation projects that exceed client expectations and drive business value
Orla Cullen
Product Marketing Manager and Evangelist for Data & Analytics
Product Marketing Manager and Evangelist for Data & Analytics at SAP with 20 years developing and implementing SAP Solution. More recently a focus on Data & Analytics in particular Machine Learning and AI. Currently leading communication of SAP’s Data & Analytics Strategy and enablement for recent innovations in SAP Analytics Cloud.