Why Attend | SAP Customer Experience LIVE

Connect with Purpose
The Customer Experience Event of the Year
Don’t miss SAP Customer Experience LIVE

Transform customer engagement at SAP Customer Experience LIVE!


We are filling 50,000 square feet of show space with more than 250 sessions, covering topics at the heart of your business, including sales, commerce, marketing, customer service and customer data.

With two days of cutting-edge technologies, expert-lead sessions, valuable networking opportunities, and more, you do NOT want to miss this event!


Need another reason to get excited for
SAP Customer Experience LIVE? We’ve got 10
If you dream it, we can help you do it.

No matter your role in your organization, SAP Customer Experience Live will help you turn your ideas and goals into realities.

With functional, technical and C-suite tracks, and sessions driven by customer data management, commerce, marketing, sales and customer service and field service solutions, we’ve got something for everyone.

Whether you’re a customer or partner, a C-level executive or developer, a retailer or manufacturer, our sessions will help you get closer to both your customers and your KPIs.

Engage Customers for Life

If you aren’t reaching your customers, you aren’t reaching your goals.


At SAP Customer Experience LIVE, you’ll hear directly from thought leaders, industry influencers, and SAP Customer Experience customers who are already transforming their businesses with intelligent customer engagement.



Big Stage presentation - It's time to go beyond
Here are just a few of the exciting brands presenting:
Big Stage presentation - It's time to go beyond
Five clouds: One next-gen CRM technology suite, SAP C/4HANA


SAP C/4HANA brings together customer data, machine learning and microservices to power real-time, intelligent customer engagements across sales, customer service, marketing and commerce.


Experience the five Clouds (Sales, Marketing, Commerce, Service and Customer Data) in SAP C/4HANA, each with its own theater, showcase, and demo stations, SAP Customer Experience LIVE boasts the most interactive and exciting floor show of the year.

Featured Speakers
Alex Atzberger
SAP Customer Experience
Gavriella Schuster
Corporate Vice President, One Commercial Partner business
Alicia Tillman
Chief Marketing Officer
Sheryl Kingstone
Research Vice President & General Manager, Customer Experience & Commerce
451 Research
Gretchen Nemechek
Senior Vice President Enablement Strategy, Programs and Content
SAP Customer Experience
Moritz Zimmermann
Chief Technology Officer
SAP Customer Experience
Fatemeh Khatibloo
Principal Analyst, B2C Marketing
Lori Wizdo
Vice President, Principal Analyst, B2B Marketing
Eugenio Cassiano
Chief Innovation Officer
SAP Customer Experience
Shalini Mitha
Global Head of Product Marketing
SAP Customer Experience
Thomas Hertz
Head of C/4HANA Core
SAP Customer Experience
Amy Hatch
Global Head of Content Marketing
SAP Customer Experience
Dr. Thomas Vetter
Senior Vice President
Global Head Development SAP C/4 HANA Suite
Ulf Bonfert
Senior Vice President and Head of Enterprise Commerce
SAP Customer Experience
Giles House
General Manager
SAP Sales Cloud
Nicholas Cumins
General Manager
SAP Marketing Cloud
Georg Glantschnig
General Manager
SAP Service Cloud
Manuel Grenacher
Manuel Grenacher
Coresystems FSM
Part of SAP
Patrick Salyer
General Manager
SAP Customer Data Cloud
Lisa de Souza
Lead for Commerce Product Management
SAP Customer Experience
John Bruno
Senior Analyst, eBusiness & Channel Strategy
Christopher Hauca
Head of Strategy and GTM, SAP Commerce Cloud
SAP Customer Experience
Immersive Interactive Experiences
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The Innovator Zone


Looking for the next tech unicorn?

Wondering what VC’s are betting on right now?

We’ve invited some of the best and brightest start-ups from Silicon Valley, Israel and beyond to showcase their offerings and innovations for customer engagement.


Your own personalized AR experience


“DiscovAR C/4HANA” is a gamified AR experience that includes your own personalized “buddy” to entertain and guide you throughout the show. All you need to do is opt in to the experience and we do the rest! We’ll create your own personal avatar, your CX Live Buddy, which will join you throughout your entire experience. But that’s not all—before the show closes, you will have the chance to help decide how SAP Customer Experience should distribute a special charitable contribution.

Big Stage presentation - It's time to go beyond
Big Stage presentation - It's time to go beyond
Meet the Experts and get your questions answered!


You’ll have the opportunity to schedule a 30-minute session with one of our solution experts and see how SAP Customer Experience can help solve your business challenges.

#CX4Her - The Equality Lounge


Celebrate diversity and inclusion and learn how to drive progress and be accountable for change at #CX4Her – The Equality Lounge. At SAP Customer Experience LIVE, we’re partnering with The Female Quotient to create a space where we can freely, openly and honestly discuss topics of diversity, inclusion and equality. See how powerful women are driving important change across customer experience. Sylvia Baffour will help us kick off the space with a discussion on how to leverage emotional intelligence to connect with purpose. Join us for thought provoking discussions and panels, intimate chats with leaders across CX, and some unstructured “lounge time” where you can rest your legs, network or get your professional headshot updated!


Explore all the sessions being held at #CX4Her – The Equality Lounge by going to the session catalog and selecting “Diversity and Inclusion” or “Women in Tech” under the Hot Topics filter.

Big Stage presentation - It's time to go beyond
Big Stage presentation - It's time to go beyond
Innovation Campus


Visit our Innovation Campus for a deep dive into SAP Customer Experience Labs, the SAP Customer Experience Incubator and SAP Customer Experience Strategic Co-Innovation to learn how emerging technology inspires and informs our solutions.

The Hackathon


Put your skills to the test with SAP Customer Experience LIVE Hackathon – 24 hours of hands-on coding starting at 8:30am on Tuesday October 9th, where you’ll develop your own prototype using SAP Customer Experience solutions.

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Get your boss on board
Use our justification letter to show your boss the benefits of attending.