Why Attend | SAP Hybris LIVE

Connect with Purpose
The Customer Experience Event of the Year
Don’t miss SAP Customer Experience LIVE

Transform customer engagement at SAP Customer Experience LIVE!


We are filling 50,000 square feet of show space with more than 250 sessions, covering topics at the heart of your business, including sales, commerce, marketing, customer service and customer data.

With two days of cutting-edge technologies, expert-lead sessions, valuable networking opportunities, and more, you do NOT want to miss this event!


If you dream it, we can help you do it.

No matter your role in your organization, SAP Customer Experience Live will help you turn your ideas and goals into realities.

With functional, technical and C-suite tracks, and sessions driven by customer data management, commerce, marketing, sales and customer service and field service solutions, we’ve got something for everyone.

Whether you’re a customer or partner, a C-level executive or developer, a retailer or manufacturer, our sessions will help you get closer to both your customers and your KPIs.

Engage Customers for Life

If you aren’t reaching your customers, you aren’t reaching your goals.


At SAP Customer Experience LIVE, you’ll hear directly from thought leaders, industry influencers, and SAP Customer Experience customers who are already transforming their businesses with intelligent customer engagement.



Big Stage presentation - It's time to go beyond
Here are just a few of the exciting brands presenting:
Bavaria       Microsoft       Deutsche Telekom       Edgewell Personal Care
Insight       Franklin Covey       Softonic       Atlas Copco       EMMI
China Sports Lemon       Cult Collective        Formica Limited
Ocaso Seguros       Intelligent Research in Sport (IRIS)
Modula Spa       Vodafone UK       Terminexus 


Big Stage presentation - It's time to go beyond
Five clouds: One next-gen CRM technology suite, SAP C/4HANA


SAP C/4HANA brings together customer data, machine learning and microservices to power real-time, intelligent customer engagements across sales, customer service, marketing and commerce.


Experience the five Clouds (Sales, Marketing, Commerce, Service and Customer Data) in SAP C/4HANA, each with its own theater, showcase, and demo stations, SAP Customer Experience LIVE boasts the most interactive and exciting floor show of the year.

Executive Speakers
Alex Atzberger
SAP Customer Experience
Moritz Zimmermann
Chief Technology Officer
SAP Customer Experience
Eugenio Cassiano
Chief Innovation Officer
SAP Customer Experience
Thomas Hertz
Head of C/4HANA Core
SAP Customer Experience
Dr. Thomas Vetter
Senior Vice President
Global Head Development SAP C/4 HANA Suite
Giles House
General Manager
SAP Sales Cloud
Nicholas Cumins
General Manager
SAP Marketing Cloud
Georg Glantschnig
General Manager
SAP Service Cloud
Patrick Salyer
General Manager
SAP Customer Data Cloud
Exciting Showcases
Big Stage presentation - It's time to go beyond
Find the next big idea in Start-Up Alley


Looking for the next tech unicorn?

Wondering what VC’s are betting on right now?

We’ve invited some of the best and brightest start-ups from Silicon Valley, Israel and beyond to showcase their offerings and innovations for customer engagement.


Unique AR Showcase


Our one-of-a-kind AR showcase will allow you to completely personalize your experience while exploring the SAP C/4HANA vision.

Big Stage presentation - It's time to go beyond
Big Stage presentation - It's time to go beyond

Meet the Experts and get your questions answered!


You’ll have the opportunity to schedule a 30-minute session with one of our solution experts and see how SAP Customer Experience can help solve your business challenges.

#CX4Her Lounge


Move beyond talking about diversity and learn how to actually make it happen at the #CX4Her Lounge, featuring specialized content and speakers discussing women in tech and other diversity-driven topics. Meet and connect with industry leaders who are spearheading change within the workforce.

Big Stage presentation - It's time to go beyond
Big Stage presentation - It's time to go beyond

Innovation Campus


Visit our Innovation Campus for a deep dive into SAP Customer Experience Labs, the SAP Customer Experience Incubator and SAP Customer Experience Strategic Co-Innovation to learn how emerging technology inspires and informs our solutions.



Put your skills to the test with HackathonLIVE – 24 hours of hands-on coding starting at 8:30am on Tuesday October 9th, where you’ll develop your own prototype using SAP Customer Experience solutions. 

Big Stage presentation - It's time to go beyond
Don’t miss out!
Our two days of non-stop action will provide countless opportunities to mingle with your colleagues, including two amzing evening events.
There will be world-class entertainment, signature cocktails, music, and more! You won’t want to miss this.
See you in Barcelona!